McLean & Company logo
McLean & Company

Providing practical HR solutions that drive measurable results

Marketing Director

Chief Marketing OfficerChief Marketing OfficerFull TimeRemoteLeadTeam 201-500Since 1997H1B No SponsorCompany SiteLinkedIn

Location

Canada

Posted

1 day ago

Salary

0

Seniority

Lead

Bachelor Degree10 yrs expEnglish

Job Description

Marketing Director

McLean & Company

• Develop and execute a comprehensive marketing strategy that drives growth, engagement and retention across all channels. • Partner with sales teams to align marketing activities with business goals, ensuring consistent messaging and a strong contribution to revenue growth. • Lead an integrated planning process to ensure campaigns and communications are cohesive across audience segments and touchpoints. • Oversee the development of programs that drive revenue growth across the customer lifecycle, from initial engagement through long-term retention. • Manage marketing performance across the full funnel, optimizing programs based on data, attribution, and revenue impact. • Collaborate with internal partners to design, launch, and evaluate digital campaigns (SEO, SEM, social, and paid media). • Lead messaging and campaign development for research releases, product launches, webinars, and events. • Drive marketing support for McLean & Company events, conferences, and webinars to maximize attendance and engagement. • Lead, mentor, and develop a multidisciplinary marketing team.

Job Requirements

  • BA/BS degree in Marketing, Communications, or a related field.
  • 10+ years of progressive marketing experience, including leadership of integrated campaigns across acquisition and engagement.
  • Proven track record in revenue growth marketing, marketing automation, and digital campaign optimization.
  • Strong experience managing cross-channel marketing including email, social, events, and web.
  • Ability to translate complex business priorities into clear marketing strategies and actionable plans.
  • Analytical mindset with experience measuring marketing performance, interpreting data, and adjusting tactics to improve outcomes.
  • Exceptional communication and leadership skills, with experience managing teams and collaborating cross-functionally.
  • Bilingual proficiency in French, Spanish or German is good to have to support our diverse client base across North America and globally.

Benefits

  • McLean & Company is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.

Related Categories

Related Job Pages

More Chief Marketing Officer Jobs

Info-Tech Research Group logo

Marketing Director

Info-Tech Research Group

We help leaders achieve what they want most: measurable results.

Full TimeRemoteTeam 1,001-5,000H1B No Sponsor

• Develop and execute a comprehensive marketing strategy • Partner with sales teams to align marketing with business goals • Lead integrated planning for cohesive campaigns • Oversee programs that drive revenue growth • Manage marketing performance and optimize based on data • Collaborate with internal partners on digital campaigns • Lead messaging and campaign development for various events • Drive marketing support for McLean & Company events • Lead, mentor, and develop a multidisciplinary marketing team

Canada
Distro logo

Chief Marketing Officer

Distro

Distro is a marketplace to find, hire, and pay technical talent in over 200 countries. Join now for free.

Full TimeRemoteTeam 1-10Since 2021H1B Sponsor

• Develop and maintain a world-class brand identity that resonates with the values of privacy, exclusivity, and cultural authenticity. • Ensure absolute brand consistency across all touchpoints, from the digital platform to physical property experiences and elite services. • Position TSK as a thought leader in the transformative travel space, highlighting the shift from traditional luxury to meaningful immersion. • Oversee the marketing-led aspects of the TSK platform release, optimizing user acquisition and retention for the elite membership base. • Leverage data-driven insights to target the growing UHNWI population (estimated growth of 70 individuals per day). • Manage high-tier performance marketing, SEO/SEM, and exclusive social media strategies tailored for the ultra-wealthy. • Orchestrate global PR campaigns and secure placements in top-tier luxury, business, and lifestyle publications. • Form high-level strategic partnerships with luxury lifestyle brands, private aviation firms, and elite family offices. • Manage high-profile events and "invitation-only" brand activations in key global markets. • Lead the creation of visually stunning, high-production content (video, photography, editorial) that showcases TSK’s flagship properties and unique cultural experiences. • Develop "Storytelling" initiatives that bridge the gap between lodging and the deep cultural heritage of TSK locations.

United States
$180K - $250K / year
Startup Wise Guys logo

CMO – Startup Co-founder

Startup Wise Guys

Global accelerator funds for passionate B2B startup founders!

ContractRemoteTeam 51-200Since 2012H1B No Sponsor

• As a co-founder you will be responsible for all aspects of the company along with your partners: • Develop a concept and obtain a proof of concept by defining the product/service, defining strategies and plans, and of course, implementing those. • Build and lead your team and implement a strong culture. • Define and lead investment rounds.

United States
Maneva logo

Director of Marketing

Maneva

Mission Critical AI Platform for Manufacturing

Full TimeRemoteTeam 1-10Since 2022H1B No Sponsor

Role Description Maneva is looking for a Director of Marketing who knows the manufacturing world and is ready to build the marketing function we need to scale. This is a senior leadership role where you’ll own the team, strategy, and execution. We need someone who combines strong people leadership with a genuine bias for getting things done. You will report directly to the CEO with a dotted line to the SVP of Enterprise Sales. You’ll lead and grow a marketing team while working closely with a Fractional CMO who owns demand. Your focus is building the systems, brand infrastructure, and content engine that makes everything else work. What You’ll Own - Marketing Systems & Operations - Own and evolve Maneva’s marketing tech stack: Webflow, Salesforce (CRM), Mailchimp, Buffer, Figma/Canva, and a suite of AI-powered creative tools including Claude, Adobe, 11 Labs, Google Flow, and Envato. - Build the infrastructure that connects marketing activity to sales pipeline, ensuring clean data flow between tools and clear visibility into what’s working. - Establish scalable processes for campaign execution, content production, and cross-functional collaboration with Sales. - Identify and implement new tools or channels as Maneva’s needs evolve, including laying the groundwork for paid programs when the time is right. - Brand & Content Infrastructure - Build and strengthen Maneva’s brand presence, making sure our narrative, positioning, and voice are sharp and consistent as we grow. - Own and execute product launch campaigns, announcement strategies, and key go-to-market moments. - Develop a steady pipeline of compelling content including thought leadership, case studies, one-pagers, and social posts that reflect Maneva’s technical depth and credibility in the manufacturing space. - Manage and evolve our brand guidelines across all touchpoints, from website to sales collateral to event presence. - Add in marketing events and industry conferences strategy / coordination. - Sales Enablement - Partner closely with Sales to develop the materials they need to open doors and close deals in the manufacturing sector. - Ensure marketing and sales are tightly aligned on messaging, ICP, and how leads move through the funnel. - Keep a close eye on what’s working and iterate fast based on feedback from the field. Qualifications - 5+ years of B2B marketing experience, ideally at a SaaS, AI or deep tech company serving industrial or manufacturing buyers. - Proven experience marketing to manufacturing, industrial, or related enterprise buyers. - Strong systems thinker with hands-on experience owning and optimizing marketing tech stacks. - Equally comfortable building brand infrastructure and rolling up your sleeves on content and campaigns. - Strong content and storytelling instincts. - Comfortable operating with autonomy and ambiguity at an early-stage company. - Proficient with modern marketing tools and genuinely excited by AI-powered workflows. - Experience working at a start-up company. Benefits - Be the marketing architect at a company bringing AI to one of the world’s largest and most important industries. - Work directly with the CEO and Sales leadership. - Join a company with real customer traction, a proven product, and a market that is just starting to wake up to what AI can do on the factory floor. - Competitive market-rate compensation. - Fully remote with a lean, high-caliber team that moves fast and trusts each other.

United States