McLean & Company

• Build, test, and support the development of web software applications and internal tools • Analyze requirements and decide the best ways to meet or even rework them; unique and innovative ideas are welcome • Be proactive by finding and addressing areas of technical concern • Collaborate across teams to continually improve our processes • Learn and promote the use of design patterns and best practices • Contribute to Agile ceremonies for prioritizing, understanding, and estimating • Support the growth of our Agile practices through Retrospectives

• Develop and execute a comprehensive marketing strategy that drives growth, engagement and retention across all channels. • Partner with sales teams to align marketing activities with business goals, ensuring consistent messaging and a strong contribution to revenue growth. • Lead an integrated planning process to ensure campaigns and communications are cohesive across audience segments and touchpoints. • Oversee the development of programs that drive revenue growth across the customer lifecycle, from initial engagement through long-term retention. • Manage marketing performance across the full funnel, optimizing programs based on data, attribution, and revenue impact. • Collaborate with internal partners to design, launch, and evaluate digital campaigns (SEO, SEM, social, and paid media). • Lead messaging and campaign development for research releases, product launches, webinars, and events. • Drive marketing support for McLean & Company events, conferences, and webinars to maximize attendance and engagement. • Lead, mentor, and develop a multidisciplinary marketing team.

• The Executive Counselor (EC) serves as a dedicated senior strategic partner to CHROs and senior HR leaders • Build and maintain trusted relationships with a portfolio of senior HR leaders across diverse industries • Guide clients through enterprise-level decisions and high-stakes moments • Design and deliver high-impact strategy sessions (virtual and onsite) on critical HR and organizational topics • Ensure clients fully realize the value of their membership through proactive engagement and alignment to priorities • Partner with sales and other internal teams in proactive account management

• Supporting our HR Services teams in online client engagements • Preparation duties include sending calendar invitations, and meeting with the engagement lead • Notetaking, managing breakout rooms, and preparing documentation during engagements • Summarizing discussion notes, and finalizing deliverables post engagement • Conducting short research requests on HR topics

• Building trusted advisory relationships with clients • Conducting in-depth discovery with each client to understand their organizational priorities • Developing tailored strategic guidance • Proactively partnering with the Sales team to ensure client focus • Providing proactive, ongoing strategic advisory touchpoints • Delivering strategic advisory sessions on priority HR topics • Facilitating McLean & Company webinars and roundtables • Managing a defined book of business with accountability for retention • Ensuring an exceptional client experience

• Develop and execute a comprehensive marketing strategy • Partner with sales teams to align marketing activities with business goals • Oversee the development of lead generation and demand programs • Lead messaging and campaign development for various communications • Drive marketing support for events, conferences, and webinars • Guide the social media strategy for engagement and visibility • Lead, mentor, and develop a multidisciplinary marketing team

• Providing high quality HR technology and AI advice to clients • Skilled in using data to drive enterprise-wide people decisions • Facilitating workshops for talent-related projects • Building and managing relationships with internal & external clients • Working with research team to improve content in HR technology and AI • Coaching other advisors • Supporting commercial teams.

• Proactively manage accounts by conducting regular service calls with clients • Work marketing leads and conduct warm / cold calls • Support cross-functional communication and collaborate with our Research and Product Teams • Grow revenue by actively identifying referrals and pursue sales opportunities • Identify client needs that align with our offerings • Solicit feedback and testimonials from current accounts • Record client details and account notes in CRM system

• Prospect Diligently: Generate 8+ first sales appointments monthly, making 80+ personalized calls/emails daily within strategic cadences. • Prepare Thoroughly: Dedicate an hour of research before each meeting, tailoring discussions to the client’s specific challenges. • Execute with Value: Leverage our “Value Selling” framework to uncover root business needs and showcase how our Membership Platform delivers measurable results.

• providing high quality HR technology and AI advice and guidance • skilled in using data to drive enterprise-wide people decisions • facilitating a variety of online and onsite workshops tackling talent-related projects • effectively building and managing relationships with internal & external clients • working with the research team to identify further improvements • leveraging knowledge and experience to coach other advisors • providing support to commercial teams