• Lead analysis of large-scale datasets from digital platforms, CRM systems, and marketing automation tools to uncover actionable trends and opportunities • Design measurement frameworks and learning agendas that align with business strategies and marketing objectives • Conduct attribution modeling and customer journey analysis to understand marketing touchpoint impact across channels • Perform ad-hoc strategic analyses to support executive decision-making and answer critical business questions • Analyze website and digital performance including traffic, engagement, conversion funnels, and session quality to identify optimization opportunities • Monitor key metrics including Cost Per Account, Lifetime Value, ROAS, and conversion rates across marketing channels • Execute A/B testing strategies and multivariate experiments to optimize campaigns and user experiences • Leverage tag management systems to ensure accurate data capture and tracking implementation • Build and maintain advanced dashboards and interactive visualizations using Tableau, Power BI, or Looker • Translate complex analytical findings into clear narratives for C-suite executives, marketing leaders, and technical teams • Present strategic recommendations that drive action and influence stakeholder decisions • Create automated reporting solutions providing real-time visibility into marketing performance and KPIs • Partner with cross-functional teams including Product, Engineering and Strategy to deliver integrated insights • Manage multiple concurrent analytical projects ensuring timely, high-quality delivery • Collaborate with teams to improve digital customer journeys and campaign effectiveness based on data insights • Mentor junior analysts and contribute to team knowledge sharing

Support content creation and digital marketing efforts by producing draft-level deliverables, assisting with website updates, and collaborating with cross-functional teams to enhance brand messaging and customer engagement.

Role Description Are you ready to join a team of innovators, creative thinkers and brand and digital conversion gurus? The MDLZ US Omnichannel Marketing and Activation team is driving conversion across in-store and online on all of our great brands including OREO, Ritz and Sour Patch Kids. This position will provide critical support that will accelerate Mondelēz’s omnichannel growth, identifying insights and business trends that will enable best in class execution at key customers and drive our digital commerce flywheel. This position will partner deeply with the insights & analytics team, evaluating ongoing business performance and identifying opportunities/risk for our brands regardless of modality. They will then build the story to bring these insights forward in a compelling way with actionable recommendations. This individual will also be responsible for driving flywheel effectiveness across the omni customer teams by leading the monthly executional excellence forum, focusing the team on must win digital initiatives & ensuring best in class flywheel management with our retailers. Additionally, this person will serve as the key content owner on the omni team, building strong connectivity with the HQ content team and driving content initiatives forward with the omni customer teams. Preferred geographic location is near East Hanover, NJ. Main Responsibilities: - Analyze monthly business performance and trends for our brands across all modalities and customers, highlighting opportunities and risks, then proactively executing deeper analysis to identify and understand the drivers. - Support in year and further out business planning, including ad hoc data analysis via Digital Analytics Suite, Nielsen, Stackline and other data sources; general support of the annual omnichannel planning process. Includes execution and management of all online PPA initiatives. - Drive flywheel excellence in execution by leading monthly executional excellence forum, communicating the highest priority initiatives across assortment, content, activation and search and driving action to optimize Mondelez’ online presence. - Act as primary Omni Content steward, building and maintaining strong connectivity with the HQ content team and driving visibility and execution of key initiatives with the omnichannel customer teams. - Support Assortment (ePPA) and Activation initiatives, including MGD maintenance, assortment insight mining, HQ sample execution, & ad hoc as needed. Key KPIs: - Market share – total, in-store and online - Revenue and volume growth - Delivery of impactful insights across total omni Stakeholders: - Omni strategy & leadership teams - Category marketing leadership and teams - Insights & Analytics teams across the organization - Media & Retail Media Strategy organization - Omnichannel Marketing & Activation Team across customers Travel: - Up to 15% Qualifications - Bachelor's Degree Required - Digital, shopper, trade or brand marketing experience a plus - 1-3 years of CPG experience - Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs - Knows how to get things done both through formal channels and informal network - Establishes partnerships with key internal support functions and stakeholders - Instills trust and credibility with partners to influence strategies and tactics - Strong, proactive communication skills - Capability/background in analytics and insights Requirements - The base salary range for this position is $77,600 to $106,700; the exact salary depends on several factors such as experience, skills, education and location. - This position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results. Benefits - Health insurance - Wellness and family support programs - Life and disability insurance - Retirement savings plans - Paid leave programs - Education related programs - Paid holidays and vacation time - Many of these benefits are subsidized or fully paid for by the company Company Description The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products —are close at hand for our consumers across the country.

• Leading strategic analysis of marketing programs, channels, and campaigns across the customer journey to assess effectiveness • Delivering actionable insights to enhance lead quality, boost conversion rates, and improve acquisition and retention • Partnering with Growth Marketing, Sales Ops, RevOps, and Finance to build integrated measurement frameworks and guide strategic planning • Evaluating marketing's impact on revenue and pipeline to inform data-driven budget allocation and investment strategies • Translating complex data into clear narratives and recommendations for senior executives and key stakeholders • Championing marketing performance measurement, standardized reporting, and scalable systems to support accountability, transparency, and informed decision-making