• Serve as the embedded GTM strategy and operations partner • Build the core operating infrastructure • Drive regional business reviews and strategic analyses • Partner with GTM leadership • Design and manage territory allocation • Lead high-impact regional projects

• Own company-wide messaging and positioning across products, audiences, and market segments. • Develop differentiated narratives that resonate with executives, practitioners, and business teams. • Translate complex capabilities into simple, compelling customer value. • Create messaging frameworks that scale across marketing, sales, product, customer success, and partnerships. • Continuously refine positioning based on customer feedback, market shifts, and competitive intelligence. • Shape how the market thinks about AI-enabled work, collaboration, productivity, and business outcomes. • Lead GTM strategy for new products, features, and market expansions. • Drive launch planning, customer storytelling, enablement, analyst relations, and campaign execution.

• Design and own a structured 30/60/90 onboarding program for new sales reps and account managers • Build clear milestones, certifications, and ramp tracking that give managers visibility into new hire progress • Continuously refine the program based on time-to-productivity data and manager feedback • Establish a consistent framework for how ACST powered by Vanco runs discovery, demos, and qualification across the team • Build playbooks for key selling scenarios: competitive objections, multi-stakeholder deals, and district finance buyer conversations • Partner with sales leadership to ensure methodology is coached and reinforced, not just documented • Build the scaffolding that makes managers better coaches — call scorecards, structured 1:1 frameworks, and call review cadences • Partner with leadership to establish a regular rhythm of deal review and rep development planning • Surface patterns from call recordings and field feedback to identify systemic coaching opportunities • Develop onboarding, expansion, and renewal playbooks for our five account managers • Ensure CS has the skills and materials to drive retention conversations and identify expansion opportunities early • Align CS enablement with sales methodology to create a consistent customer experience from first touch through renewal • Act as the traffic controller for existing sales and marketing content — ensuring reps can find and use what already exists, and partnering with Product Marketing to develop net-new materials where gaps exist • Build a reliable field feedback loop that surfaces what’s working and what’s breaking back to Product Marketing and product • Partner with product marketing on the intersection between positioning + field execution

Role Description Kaseya is building a world-class Lifecycle Marketing function to transform our MSP customer base into a durable, predictable growth engine. As Senior Lifecycle Product Marketing Manager, you will design, execute, and optimize programs that accelerate product adoption, reinforce customer value, reduce churn, and drive multi-product expansion across our portfolio. This is a high-impact, highly visible role at the intersection of Marketing, Product, Customer Success, Sales, and Renewals. You will operationalize lifecycle stages, activate customer signals, and deliver programs that influence near-term revenue and long-term customer loyalty. If you thrive in fast-moving environments and are obsessed with measurable customer outcomes—this role is for you. - Build and Optimize Customer Lifecycle Journeys - Define and operationalize lifecycle stages (Onboarding → Activation → Adoption → Expansion → Renewal → Advocacy) with clear entry/exit criteria. - Develop segment-specific journeys aligned to MSP maturity, product footprint, and use cases. - Improve time-to-value through automated, guided adoption programs. - Drive Expansion and Net Revenue Retention - Partner with Sales and Customer Success to deliver measurable, marketing-sourced expansion pipeline. - Create scalable programs triggered by usage thresholds, product gaps, operational risk indicators, and renewal timing. - Influence multi-product attach, expansion ARR, and renewal readiness. - Reduce Churn by Reinforcing Customer Value - Develop standardized, repeatable customer-facing assets that strengthen renewal conversations, especially for churn-prone products. - Build messaging frameworks that proactively reinforce value and risk mitigation. - Lead Lifecycle Insights, Signals, and Analytics - Define lifecycle KPIs including activation, adoption milestones, expansion conversion, renewal health, and NRR drivers. - Translate insights into action through dashboards, alerts, and predictive signals in partnership with RevOps. - Identify friction points and partner with Product and PMM to prioritize improvements. - Strengthen Customer Advocacy and Proof - Expand customer proof programs (reviews, case studies, testimonials, references) aligned to measurable MSP outcomes. - Partner with Brand, Comms, and Product Marketing to elevate customer stories across global channels. Qualifications - Strong cross-functional partnership skills with Sales, CS, PMM, and RevOps. - Excellent copywriting skills and experience creating customer-facing, value-focused assets. - Familiarity with MSPs, IT operations, cybersecurity, or B2B infrastructure tools is a plus. Requirements - 8+ years in lifecycle, retention, customer, or product marketing (preferably SaaS). - Experience driving adoption, retention, or expansion through data-driven programs. - Ability to translate product and usage data into lifecycle insights and interventions. Key Impact Expectations - Within 90 Days - Develop a strong understanding of MSP personas, product value drivers, and renewal dynamics. - Document lifecycle journeys and identify early activation and adoption gaps. - Launch initial value reinforcement assets in partnership with Renewals. - Within 12 Months - Operationalize lifecycle triggers for at least one product line. - Launch automated onboarding or adoption programs with measurable improvement in time-to-value. - Demonstrate impact on expansion pipeline, NRR, churn reduction, and customer advocacy output. - Establish lifecycle marketing as a core growth engine—not a communications function.