Role Description Kaseya is building a world-class Lifecycle Marketing function to transform our MSP customer base into a durable, predictable growth engine. As Senior Lifecycle Product Marketing Manager, you will design, execute, and optimize programs that accelerate product adoption, reinforce customer value, reduce churn, and drive multi-product expansion across our portfolio. This is a high-impact, highly visible role at the intersection of Marketing, Product, Customer Success, Sales, and Renewals. You will operationalize lifecycle stages, activate customer signals, and deliver programs that influence near-term revenue and long-term customer loyalty. If you thrive in fast-moving environments and are obsessed with measurable customer outcomes—this role is for you. - Build and Optimize Customer Lifecycle Journeys - Define and operationalize lifecycle stages (Onboarding → Activation → Adoption → Expansion → Renewal → Advocacy) with clear entry/exit criteria. - Develop segment-specific journeys aligned to MSP maturity, product footprint, and use cases. - Improve time-to-value through automated, guided adoption programs. - Drive Expansion and Net Revenue Retention - Partner with Sales and Customer Success to deliver measurable, marketing-sourced expansion pipeline. - Create scalable programs triggered by usage thresholds, product gaps, operational risk indicators, and renewal timing. - Influence multi-product attach, expansion ARR, and renewal readiness. - Reduce Churn by Reinforcing Customer Value - Develop standardized, repeatable customer-facing assets that strengthen renewal conversations, especially for churn-prone products. - Build messaging frameworks that proactively reinforce value and risk mitigation. - Lead Lifecycle Insights, Signals, and Analytics - Define lifecycle KPIs including activation, adoption milestones, expansion conversion, renewal health, and NRR drivers. - Translate insights into action through dashboards, alerts, and predictive signals in partnership with RevOps. - Identify friction points and partner with Product and PMM to prioritize improvements. - Strengthen Customer Advocacy and Proof - Expand customer proof programs (reviews, case studies, testimonials, references) aligned to measurable MSP outcomes. - Partner with Brand, Comms, and Product Marketing to elevate customer stories across global channels. Qualifications - Strong cross-functional partnership skills with Sales, CS, PMM, and RevOps. - Excellent copywriting skills and experience creating customer-facing, value-focused assets. - Familiarity with MSPs, IT operations, cybersecurity, or B2B infrastructure tools is a plus. Requirements - 8+ years in lifecycle, retention, customer, or product marketing (preferably SaaS). - Experience driving adoption, retention, or expansion through data-driven programs. - Ability to translate product and usage data into lifecycle insights and interventions. Key Impact Expectations - Within 90 Days - Develop a strong understanding of MSP personas, product value drivers, and renewal dynamics. - Document lifecycle journeys and identify early activation and adoption gaps. - Launch initial value reinforcement assets in partnership with Renewals. - Within 12 Months - Operationalize lifecycle triggers for at least one product line. - Launch automated onboarding or adoption programs with measurable improvement in time-to-value. - Demonstrate impact on expansion pipeline, NRR, churn reduction, and customer advocacy output. - Establish lifecycle marketing as a core growth engine—not a communications function.

• Develop and refine positioning, messaging, and value propositions for Veracode’s core products and new innovations. • Lead end-to-end planning and execution for product launches, releases, and major feature updates. • Partner with sales enablement to create compelling sales collateral, pitch decks, battle cards, demos, and training materials. • Work with content, demand gen, and creative teams to produce high-impact assets. • Partner closely with Product Management, Sales, Demand Generation, Field Marketing, and PR to drive pipeline, adoption, and revenue growth.

• Support Launch-to-Scale operations: You track bottlenecks in the customer journey (onboarding, smart meter activation, churn handling, compatibility) and help drive concrete solutions in close collaboration with Product and Operations • Support performance monitoring: You maintain dashboards and reporting cycles the team relies on; consolidate launch KPIs, activation metrics and performance data into clear, decision-ready updates • Contribute to cross-functional coordination: You support GTM initiatives by tracking workflows, identifying dependencies and moving action items across Product, Marketing, Sales and Operations

• Build target persona lists in LinkedIn Sales Navigator based on ICP criteria and buyer/champion personas provided by the team • Create, personalize, and launch outbound sequences in Lemlist using email and LinkedIn • Draft personalized follow-up messages using provided frameworks, with increasing autonomy over time as you learn our voice and positioning • Run daily check-ins with the Faction sales team to review progress, align on priorities, and flag anything that needs attention • Monitor campaign performance daily (connections, replies, open rate) and flag actionable items, trends, and improvements • Hand off positive responses to the sales team within the same business day, with full context • Keep the team on track with lead follow-ups so no prospect falls through the cracks • Maintain accurate lead statuses in Attio as campaigns progress