• Develop and refine positioning, messaging, and value propositions for Veracode’s core products and new innovations. • Lead end-to-end planning and execution for product launches, releases, and major feature updates. • Partner with sales enablement to create compelling sales collateral, pitch decks, battle cards, demos, and training materials. • Work with content, demand gen, and creative teams to produce high-impact assets. • Partner closely with Product Management, Sales, Demand Generation, Field Marketing, and PR to drive pipeline, adoption, and revenue growth.

• Support Launch-to-Scale operations: You track bottlenecks in the customer journey (onboarding, smart meter activation, churn handling, compatibility) and help drive concrete solutions in close collaboration with Product and Operations • Support performance monitoring: You maintain dashboards and reporting cycles the team relies on; consolidate launch KPIs, activation metrics and performance data into clear, decision-ready updates • Contribute to cross-functional coordination: You support GTM initiatives by tracking workflows, identifying dependencies and moving action items across Product, Marketing, Sales and Operations

• Build target persona lists in LinkedIn Sales Navigator based on ICP criteria and buyer/champion personas provided by the team • Create, personalize, and launch outbound sequences in Lemlist using email and LinkedIn • Draft personalized follow-up messages using provided frameworks, with increasing autonomy over time as you learn our voice and positioning • Run daily check-ins with the Faction sales team to review progress, align on priorities, and flag anything that needs attention • Monitor campaign performance daily (connections, replies, open rate) and flag actionable items, trends, and improvements • Hand off positive responses to the sales team within the same business day, with full context • Keep the team on track with lead follow-ups so no prospect falls through the cracks • Maintain accurate lead statuses in Attio as campaigns progress

• Develop and maintain core positioning, messaging frameworks, and value propositions for Mirantis’ AI infrastructure and cloud-native platform portfolio. • Translate highly technical product capabilities — GPU cluster orchestration, multi-cluster Kubernetes management, MLOps pipelines — into audience-specific narratives for practitioners, platform engineers, and C-suite buyers. • Own the competitive intelligence function: track competitors including Red Hat OpenShift AI, NVIDIA Base Command, Rancher/SUSE, VMware Tanzu, and emerging AI cloud providers; produce battlecards, comparisons, and win/loss analysis. • Produce a steady cadence of high-quality technical content: solution briefs, white papers, blog posts, use case studies, reference architectures, and demo scripts. • Partner with solution architects and product managers to develop technical content that educates buyers on AI infrastructure patterns, including LLM inference at scale, GPU scheduling, and developer platform self-service. • Support demand generation campaigns with compelling assets aligned to key personas: AI/ML engineers, platform ops teams, and infrastructure decision-makers. • Build and maintain sales enablement materials, including pitch decks, battlecards, objection-handling guides, and ROI frameworks. • Partner with solution architects and sales teams to distill field learnings into sharper messaging and better-targeted content. • Support product launches with go-to-market plans, launch kits, and internal training materials. • Monitor trends across the AI infrastructure, cloud-native, and open-source ecosystems to surface market insights that inform GTM strategy. • Support analyst and media briefings; contribute to Mirantis’ positioning in key industry conversations and reports. • Represent Mirantis’ platform perspective at industry events, webinars, and community forums as a subject matter resource.