• Drive demand, enablement, and awareness among our global partner network. • Create, organize, and execute marketing programs and campaigns that align with our global partner strategy and result in substantial new sales opportunity creation. • Tracking of marketing development fund (MDF) ROI with executed programs. • Collaborate across departments (global and field marketing, sales management, design, and operations). • Measure the impact of marketing efforts by partner, region, and program, while looking for ways to improve. • Repurpose and customize existing programs, plays, and content to reach new audiences within accounts. • Track engagement through our partner relationship management system. • Create and distribute collateral, resources, and corporate marketing materials. • Develop new ways to engage and excite the partner community. • Work with Partner GTM teams to ensure alignment on objectives, strategy, and execution priorities to drive business impact for both parties.

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers. When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing. Head of Global Partner Marketing Why We Have This Role We’re looking for an exceptional partner marketing manager and people leader to deliver commercial impact by creating leverage and alignment with our partner ecosystem to both generate demand and drive services and solutions to our customers on a global scale. This person will lead a team in the planning and execution of partner marketing initiatives for global partners including resellers, global system integrators (GSIs), and technology partners. You will guide the development and execution of marketing programs to help recruit and enable effective channel partners worldwide. This leader will communicate and leverage Qualtrics' annual business objectives into powerful marketing and sales campaigns that accelerate partners’ and their customer companies’ awareness and adoption of Qualtrics globally. You will work collaboratively with regional field marketing teams, global channel management, and global sales teams to support and accelerate all partner activities across worldwide markets. How You’ll Find Success - Strong leadership, collaboration, and relationship-building skills as you will be required to partner with global marketing organizations, regional sales teams, and worldwide partner networks across diverse regions and cultural contexts. - Possess a strong, practical understanding of how to drive business and marketing with and through a global partner ecosystem, including knowledge of channel marketing programs aimed at increasing worldwide channel sell-through. - Proven ability to manage, mentor, and develop a high-performing team of partner marketers across global or regional boundaries. - Detail-oriented and organized, capable of handling multiple complex projects at once, and comfortable dealing with ambiguity and rapidly changing priorities in a global landscape. - Excellent communication skills, both written and presentation, with the ability to influence stakeholders at all levels worldwide. - Experience in a business-to-business (B2B) environment, high-tech products/services required; enterprise software experience preferred. - Energy and creativity with an ability to think out of the box and engage people, creating fresh ideas for marketing programs that help international partners deliver customer value. - Maintain an up-to-date understanding of global industry trends and competitive landscapes to identify international opportunities for growth and differentiation. How You’ll Grow - By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences. Our mission is to build technology that positively impacts businesses and makes them more human. - As a member of our global field marketing organization, you will join a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it. - You will have the opportunity to be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness. - Your responsibilities will include developing a robust marketing strategy and executing plans with unique experiences, programs, and campaigns designed to drive demand and revenue for the US region. - We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting. Things You’ll Do - Direct leadership and management of the Global Partner Marketing team, including resource management, hiring, mentorship, and performance management. - Develop, design, implement, and measure marketing programs for the global ecosystem across all partner types (system integrators, resellers, and technology partners) in collaboration with the partner ecosystem team and regional marketing leadership. - Oversee partner-ready demand creation programs designed to drive new opportunities into the global pipeline, working with product marketing to align joint solution messaging for worldwide go-to-market initiatives. - Collaborate with international field marketing and enablement teams to support global partner readiness and certification. - Identify and develop effective marketing and sales collateral – using both internal and agency resources – for use on the global website and in localized worldwide campaigns. - Manage the end-to-end market development funds (MDF) process globally, including proposal management, team review, compliance, and proof of performance tracking across international regions. What We’re Looking For On Your Resume - 12+ years of marketing experience, with a strong focus on the B2B technology sector. - 3+ years of experience in channel marketing, partner marketing, or channel program management. - 4+ years of experience in a leadership role actively managing and developing a team. - A bachelor's degree in marketing and/or communications; MBA preferred. - Channel-oriented sales experience in the technology industry is a plus. - Strong track record of hiring, building, and retaining talent across diverse environments. - Ability to work effectively in a fast-paced environment and thrive within ambiguity. - Ability to travel globally as needed to support international partner relationships. What You Should Know About This Team - We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results. - Though small in number, our team is agile and fiercely determined. Data serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network. - Challenges excite us, as we view them as opportunities for growth and positive transformation. We are not merely observers of change; we actively initiate and drive it. - Based in our US office, join us in bringing humanity, connection, and empathy back to business, specifically within the vibrant and growing global market. Our Team’s Favorite Perks and Benefits - Competitive salary, bonus structure, and equity participation. - Comprehensive health, dental, and vision benefits worldwide. - 401(k) plan with company matching. - Generous paid time off and parental leave policies. - Professional development support including learning stipends. - Access to and training on the Qualtrics XM platform. - Inclusive environment supported by six QGroups (employee resource groups) such as MosaiQ and Q Pride. The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life. #hybrid Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic. ​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know. Not finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind the scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit. For full-time positions, this pay range is for base per year; however, base pay offered within this range may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer. Full-time employees are eligible for medical, dental, vision, life and disability, 401(k) with match, paid time off, a wellness reimbursement, mental health benefits, and an experience bonus. For a detailed look at our benefits, visit Qualtrics US Benefits. Remote Base Annual Pay Transparency Range $164,000—$215,500 USD

• Develop, manage and optimize comprehensive paid Facebook & Instagram Ad campaigns • Understanding funnels and digital marketing strategies for all client campaigns and following our processes • Launch new campaigns for recently onboarded clients • Audit and optimize new & existing ad campaigns to ensure KPI’s are met such as Cost Per Lead • Participate in all Media Buyer meetings and scheduled meetings that the whole team needs to be a part of • Manage paid performance reporting process, communicating results with the team as needed and on a daily, weekly or monthly basis. • Work with up to 100 active clients at a time to help them be successful • Learn new methods, strategies, and information as assigned and educate the rest of the team when needed (such as Google and TikTok ads)

Role Description We are seeking a Senior Integrated Marketing Manager, B2B Technology, to contribute to our next level of growth and expansion. This role operates alongside a talented product marketing team to lead the execution of always-on thought leadership and awareness campaigns for early-stage technology solutions. You will bring vision, operational excellence, and a strong bias for action to increase industry awareness and category leadership. - Help elevate the client’s market position by driving a steady drumbeat of thought leadership in related emerging technology areas. - Lead always-on awareness programs across owned and adjacent channels, including web, social, webinars, podcasts, email, and executive amplification. - Translate business priorities and product narratives into integrated campaign plans with clear activation, promotion, and measurement approaches. - Recommend content formats, campaign moments, and distribution tactics based on audience needs, channel performance, and business priorities. - Partner with product marketing, regional marketing, digital, analytics, communications, and agency teams to move programs from plan to launch. - Repurpose existing content into channel-ready assets such as webmodules, webinar programs, social series, email promotions, executive talking points, and podcast support materials. - Own end-to-end campaign execution, including briefing, timelines, alignment, approvals, QA, publishing, and post-launch optimization. - Manage campaign operations with consistency across channels, regions, and stakeholder groups. - Track performance, surface insights, and recommend optimizations to improve reach, engagement, and efficiency. Qualifications - The ideal candidate combines deep B2B technology marketing experience with strong execution discipline and comfort operating in a complex, matrixed environment. - 8+ years of experience in B2B technology marketing, integrated campaign marketing, content marketing, digital marketing, or a related field. - Proven experience executing multi-channel awareness and thought leadership campaigns, especially across owned channels. - Strong background in marketing to enterprise-level audiences. - Excellent project management skills, with the ability to manage multiple campaigns, stakeholders, deadlines, and approval processes at once. - Strong understanding of channel execution best practices for web, social, webinars, podcasts, and email. - Experience in B2B technology categories where market education and awareness are more important than immediate demand capture. Requirements - Preferred background in financial services, payments, fintech, or another regulated industry. - Experience marketing AI solutions, commerce infrastructure, developer-facing technology, or emerging payment products. - Familiarity with enterprise buyers and influencers across business, product, innovation, and technical functions. - Experience supporting global or regional campaign execution in a large organization. - Exposure to awareness, engagement, thought leadership, and share-of-voice metrics rather than pipeline-first demand generation. Benefits - Health, Vision, Dental, 401K plan, Life Insurance, Employee Assistance Programs. - An incredibly supportive team cheering you on!