Optimizing business performance through people, data, tech & analytics
Senior Integrated Marketing Manager, B2B Technology
Location
United States
Posted
2 days ago
Salary
$70 - $85 / hour
Seniority
Lead
No structured requirement data.
Job Description
Senior Integrated Marketing Manager, B2B Technology
Blend360
Role Description We are seeking a Senior Integrated Marketing Manager, B2B Technology, to contribute to our next level of growth and expansion. This role operates alongside a talented product marketing team to lead the execution of always-on thought leadership and awareness campaigns for early-stage technology solutions. You will bring vision, operational excellence, and a strong bias for action to increase industry awareness and category leadership. - Help elevate the client’s market position by driving a steady drumbeat of thought leadership in related emerging technology areas. - Lead always-on awareness programs across owned and adjacent channels, including web, social, webinars, podcasts, email, and executive amplification. - Translate business priorities and product narratives into integrated campaign plans with clear activation, promotion, and measurement approaches. - Recommend content formats, campaign moments, and distribution tactics based on audience needs, channel performance, and business priorities. - Partner with product marketing, regional marketing, digital, analytics, communications, and agency teams to move programs from plan to launch. - Repurpose existing content into channel-ready assets such as webmodules, webinar programs, social series, email promotions, executive talking points, and podcast support materials. - Own end-to-end campaign execution, including briefing, timelines, alignment, approvals, QA, publishing, and post-launch optimization. - Manage campaign operations with consistency across channels, regions, and stakeholder groups. - Track performance, surface insights, and recommend optimizations to improve reach, engagement, and efficiency. Qualifications - The ideal candidate combines deep B2B technology marketing experience with strong execution discipline and comfort operating in a complex, matrixed environment. - 8+ years of experience in B2B technology marketing, integrated campaign marketing, content marketing, digital marketing, or a related field. - Proven experience executing multi-channel awareness and thought leadership campaigns, especially across owned channels. - Strong background in marketing to enterprise-level audiences. - Excellent project management skills, with the ability to manage multiple campaigns, stakeholders, deadlines, and approval processes at once. - Strong understanding of channel execution best practices for web, social, webinars, podcasts, and email. - Experience in B2B technology categories where market education and awareness are more important than immediate demand capture. Requirements - Preferred background in financial services, payments, fintech, or another regulated industry. - Experience marketing AI solutions, commerce infrastructure, developer-facing technology, or emerging payment products. - Familiarity with enterprise buyers and influencers across business, product, innovation, and technical functions. - Experience supporting global or regional campaign execution in a large organization. - Exposure to awareness, engagement, thought leadership, and share-of-voice metrics rather than pipeline-first demand generation. Benefits - Health, Vision, Dental, 401K plan, Life Insurance, Employee Assistance Programs. - An incredibly supportive team cheering you on!
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