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Director, Affiliate Activation
Location
United States
Posted
93 days ago
Salary
$166K - $255.5K / year
Seniority
Lead
Job Description
Director, Affiliate Activation
HighLevel
• Develop and own the end-to-end affiliate activation strategy to increase engagement, revenue contribution, and retention. • Design scalable activation frameworks to move affiliates from onboarding → engagement → revenue generation → advocacy. • Define activation KPIs and performance benchmarks aligned with company growth goals. • Partner with executive leadership to align affiliate activation initiatives with overall GTM strategy. • Build and optimize structured onboarding journeys for new affiliates. • Develop training programs, toolkits, and content that enable affiliates to market and sell effectively. • Drive campaigns and initiatives that increase affiliate participation and output. Implement incentive programs, contests, and performance-based recognition strategies. • Own reporting on activation metrics including time-to-first-sale, active affiliate rate, revenue per affiliate, and churn.
Job Requirements
- 12+ years of total experience in affiliate marketing, partnerships, revenue growth, or related GTM roles.
- 5+ years in a leadership or strategic program ownership role.
- Experience in B2B SaaS, tech, or high-growth startup environments preferred.
- Proven track record of driving revenue through affiliate or partner ecosystems.
- Bachelor’s degree in Business, Marketing, or related field (preferred) or equivalent experience.
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