• Responsible for the creative process for top brands in the DACH region • Creating scripts for organic content, advertising, and campaigns • Close collaboration with the founders • Analyzing KPIs and continuously optimizing assets

• Own Netlify’s day-to-day social presence across X, LinkedIn, Bluesky, Discord, and other priority channels. • Build and manage the social calendar by maintaining a content calendar. • Monitor the broader builder ecosystem to find, celebrate, and amplify people building with Netlify. • Use platform behavior and social algorithms to improve reach, engagement, and defined performance metrics.

• Lead the development of monthly and yearly marketing plans to promote executive education throughout the year to meet goals. • Lead the development and ongoing optimization of executive education landing pages, digital content, and web experiences using SEO and audience engagement best practices to increase traffic, conversion, and registrations. • Manage daily maintenance of the company's executive education web pages using WordPress with updates and changes. • Produce analytics and ROI reports for all online marketing and lead generation activities, where applicable. • Create and manage high-impact marketing campaigns and promotional assets across email, social media, web, paid advertising, print, and on-site event channels. • Develop compelling marketing copy and promotional content, including session descriptions, email campaigns, press releases, social media content, digital ads, brochures, signage, and executive-facing marketing materials.

• Develop and champion a multi-platform social media strategy for each of the three gardening brands, aligned with editorial calendars, seasonal moments, and business goals — bringing ideas forward for team review and collaborative refinement. • Contribute to and help maintain social content production calendars for each brand in coordination with internal team members, flagging deadlines, review cycles, and publishing windows. • Pitch campaign concepts, content series, and platform-specific strategies to the Executive Digital Editor and brand editors, actively seeking input and incorporating feedback as part of the process. • Identify and respond to emerging social media trends, platform algorithm shifts, and audience behavior insights to continuously evolve strategy. • Define content pillars, formats, and messaging frameworks for each brand to ensure a differentiated and consistent social presence. • Develop posting cadence based on platform norms and audience expectations, and build systems utilizing platform-native tools, third-party schedulers, and AI assistants to meet social output goals. • Identify, brief, and coordinate with freelance creatives — including graphic designers and multimedia contributors — functioning much like a senior editor working with contributing authors: setting the direction, reviewing the work, and ensuring it serves the brand. • Write clear, detailed creative briefs for all contracted talent, communicating brand voice, visual standards, deliverable specs, and deadlines. • Shepherd content through the production lifecycle — from concept and briefing through scheduling, review, revision, and handoff for final approval — ensuring quality and on-brand execution at every stage, in close collaboration with internal editors and brand leads. • Ensure all content — whether produced by you, internal team members, or external contributors — reflects each brand's established voice, visual identity, and editorial standards, and is ready for submission through the editorial approval workflow. • Collaborate with editors and the print team to adapt and repurpose editorial content into engaging social formats across Facebook, Instagram, TikTok, YouTube, Pinterest, and LinkedIn. • Monitor content performance across platforms and use data insights to inform future production decisions and strategic pivots.