AIM produces magazines, websites, events, and TV shows that reach millions of readers, fans, and attendees.
Social Media Strategist
Location
United States
Posted
2 days ago
Salary
$55K - $60K / year
Seniority
Senior
Job Description
Social Media Strategist
Active Interest Media
• Develop and champion a multi-platform social media strategy for each of the three gardening brands, aligned with editorial calendars, seasonal moments, and business goals — bringing ideas forward for team review and collaborative refinement. • Contribute to and help maintain social content production calendars for each brand in coordination with internal team members, flagging deadlines, review cycles, and publishing windows. • Pitch campaign concepts, content series, and platform-specific strategies to the Executive Digital Editor and brand editors, actively seeking input and incorporating feedback as part of the process. • Identify and respond to emerging social media trends, platform algorithm shifts, and audience behavior insights to continuously evolve strategy. • Define content pillars, formats, and messaging frameworks for each brand to ensure a differentiated and consistent social presence. • Develop posting cadence based on platform norms and audience expectations, and build systems utilizing platform-native tools, third-party schedulers, and AI assistants to meet social output goals. • Identify, brief, and coordinate with freelance creatives — including graphic designers and multimedia contributors — functioning much like a senior editor working with contributing authors: setting the direction, reviewing the work, and ensuring it serves the brand. • Write clear, detailed creative briefs for all contracted talent, communicating brand voice, visual standards, deliverable specs, and deadlines. • Shepherd content through the production lifecycle — from concept and briefing through scheduling, review, revision, and handoff for final approval — ensuring quality and on-brand execution at every stage, in close collaboration with internal editors and brand leads. • Ensure all content — whether produced by you, internal team members, or external contributors — reflects each brand's established voice, visual identity, and editorial standards, and is ready for submission through the editorial approval workflow. • Collaborate with editors and the print team to adapt and repurpose editorial content into engaging social formats across Facebook, Instagram, TikTok, YouTube, Pinterest, and LinkedIn. • Monitor content performance across platforms and use data insights to inform future production decisions and strategic pivots.
Job Requirements
- 3–5+ years of experience in social media strategy, content production, or a related digital media role — with demonstrated experience working alongside or coordinating outside creative talent.
- Demonstrated ability to contribute to high-quality social content across multiple brands simultaneously, with a strong grasp of strategy and platform-specific storytelling.
- Strong creative brief writing skills; experience providing clear direction to designers and other creative contributors to deliver on-brand content without micromanaging the process.
- Deep familiarity with major social media platforms (Instagram, TikTok, YouTube, Pinterest, Facebook, LinkedIn, Threads) and their respective content formats and best practices.
- Comfort working within multi-stakeholder content workflows, including collaborative review processes, editorial approval chains, and cross-functional teams.
- Proficiency with social media management and scheduling tools (e.g., Buffer, Later, Hootsuite, Meta Business Suite).
- Familiarity with project management tools (e.g., Trello, Monday.com) for coordinating production timelines, managing freelancers, and tracking deliverables.
- Analytical mindset with experience using platform analytics and reporting tools to drive content strategy.
- Excellent written communication skills with a strong sense of brand voice and audience-specific messaging.
- Comfort operating in a fast-paced, multi-brand editorial environment with shifting priorities.
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