• Develop and execute the organic social media strategy across all Blueroot Health brands • Own the social content calendar across primary platforms (Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn) • Write, script, and storyboard social content • Direct outside agency partners on content production, video editing, and creative execution • Produce light-weight content directly when needed • Manage day-to-day publishing, scheduling, and platform-native posting across all brand accounts • Build and run the community management program • Partner closely with the Influencer & Affiliate Manager • Curate from the central UGC library and make editorial decisions • Track and report on social performance using KPIs • Maintain social brand guidelines, voice documents, and content libraries

• Responsible for the creative process for top brands in the DACH region • Creating scripts for organic content, advertising, and campaigns • Close collaboration with the founders • Analyzing KPIs and continuously optimizing assets

• Own Netlify’s day-to-day social presence across X, LinkedIn, Bluesky, Discord, and other priority channels. • Build and manage the social calendar by maintaining a content calendar. • Monitor the broader builder ecosystem to find, celebrate, and amplify people building with Netlify. • Use platform behavior and social algorithms to improve reach, engagement, and defined performance metrics.

• Lead the development of monthly and yearly marketing plans to promote executive education throughout the year to meet goals. • Lead the development and ongoing optimization of executive education landing pages, digital content, and web experiences using SEO and audience engagement best practices to increase traffic, conversion, and registrations. • Manage daily maintenance of the company's executive education web pages using WordPress with updates and changes. • Produce analytics and ROI reports for all online marketing and lead generation activities, where applicable. • Create and manage high-impact marketing campaigns and promotional assets across email, social media, web, paid advertising, print, and on-site event channels. • Develop compelling marketing copy and promotional content, including session descriptions, email campaigns, press releases, social media content, digital ads, brochures, signage, and executive-facing marketing materials.