Role Description This is a remote position. Visual Marketing Australia (VMA) is seeking an experienced Google Ads & Lead Generation Specialist to manage and optimise both our internal marketing campaigns and a portfolio of client accounts. We are looking for a results-driven professional with a strong understanding of Google Ads, conversion tracking, analytics, and lead generation strategies. This role is ideal for someone who can not only drive traffic but also generate high-quality leads and measurable ROI. Qualifications - Current Google Ads Certification (Essential) - Strong experience with Google Ads Search, Performance Max & Remarketing Campaigns - Advanced knowledge of Google Tag Manager (GTM) and Google Analytics 4 (GA4) - Experience implementing conversion tracking, enhanced conversions, call tracking and event tracking - Proven lead generation and campaign optimisation experience - Excellent written and verbal English communication skills - Ability to manage multiple client accounts and provide performance reporting - Meta Ads experience highly desirable Requirements - Meta Ads Manager, Pixel & Conversion API - Landing page optimisation - CRM integration experience - Agency experience Benefits - A proactive, data-driven marketer - Strong analytical and problem-solving skills - Ability to work independently and meet deadlines - Focus on lead quality, conversion rates and ROI Company Description Join a growing Australian digital marketing agency and help deliver exceptional results for businesses across Australia.

Role Description The Demand Generation Lead is a senior individual contributor responsible for nurture strategy and content, email sequencing, CRM management, intent data and targeting intelligence, website conversion tracking, performance reporting, and sales enablement across the Global Marketing Team. You'll work alongside the Content & Campaigns Lead, Brand Lead, PR Manager, and field and ABM marketers — actively contributing to how leads are acquired, nurtured, and converted, while providing the data infrastructure and commercial insight that informs the wider team's decisions. You'll own the mechanics of conversion: the workflows, the sequences, the scoring models, the enablement assets, and the dashboards that connect marketing activity to revenue. You'll report into the Marketing Director and play a direct role in how our marketing investment is understood, evaluated, and improved at a senior level. What you will be doing: - Own the end-to-end email nurture programme: strategy, commercial copy, sequencing, triggers, branching, timing and optimisation for warm, cold and lapsed audiences. - Build and maintain nurture workflows and automation across marketing and sales, keeping clear documentation of active sequences and rules. - Manage the CRM (HubSpot, Salesforce or equivalent): segmentation, lifecycle status, data hygiene and pipeline management. - Design and maintain lead- and account-scoring models aligned to ICP and observable buying signals. - Operate intent and enrichment data sources to build and prioritise TALs/ICPs; surface in-market accounts and escalate opportunities to relevant stakeholders. - Develop and maintain sales enablement assets (ABM playbooks, outreach sequences, one-pagers, decks) and manage an organised enablement library. - Build and own performance dashboards and attribution frameworks (UTM discipline, multi-touch models) that connect campaigns to pipeline and revenue. - Maintain website tracking (tag manager, events, goals), monitor UX and conversion metrics, and recommend CRO tests and improvements. - Provide actionable insight and recommendations from data — not just reports, but clear next steps for optimisation. - Track spend for CRM, intent, analytics and automation platforms and support ROI/budget reporting. - Operate effectively in a remote, async-first team: document clearly, communicate proactively, and manage stakeholder expectations across time zones. - Leverage generative AI to accelerate content, sequencing and analysis while applying critical human oversight. Qualifications - 5+ years’ experience in B2B demand generation, marketing operations or growth roles with ownership of nurture programmes and CRM. - Hands-on experience with a major CRM (HubSpot, Salesforce) and marketing automation: segmentation, workflows, scoring and lifecycle management. - Practical experience with intent data platforms, data enrichment and building TALs/ICPs. - Strong analytics capability: GA4, BI/reporting tools (Looker, Power BI, Data Studio), UTM tracking and multi-touch attribution. - Experience with website tracking and CRO (tag management, event setup, conversion testing). - Excellent conversion-focused copywriting for email and enablement materials. - Proven ability to collaborate with sales, ABM and field teams and translate commercial priorities into activation. - Organised, self-directed and effective in remote/async working environments. - Practical experience using generative AI tools to speed content and analysis, with good judgement about when human review is required. Requirements - Good to have - Experience with enterprise ABM programmes, agency or consultancy background, familiarity with Marketo/Eloqua, and basic SQL or data engineering exposure for complex reporting. Benefits - Brandtech+ is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. - All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. - Brandtech+ has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. - Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

• Researching and identifying potential client companies. • Building and maintaining your own prospect database. • Making high volumes of outbound cold calls daily. • Engaging decision-makers including CEOs, Founders, HR Directors, Talent Acquisition Managers, and Operations Directors. • Qualifying opportunities and booking meetings for the sales team. • Managing follow-up activities and nurturing prospects through multiple touchpoints. • Updating CRM records accurately. • Meeting agreed activity and appointment-setting targets.

• Utilize an automatic dialer system to contact warm leads and older inquiries. • Engage prospects in friendly, professional conversations to build rapport and identify insurance needs. • Qualify leads based on established criteria and gather relevant customer information. • Schedule appointments or transfer qualified prospects to insurance agents or sales representatives. • Accurately document all interactions, notes, and lead statuses within the CRM system. • Follow approved call scripts while maintaining a natural and conversational communication style. • Consistently achieve daily, weekly, and monthly call volume and lead qualification targets. • Handle objections professionally and maintain a positive customer experience. • Follow all company compliance guidelines and insurance industry regulations. • Participate in team meetings, coaching sessions, and ongoing training programs.