VM Group Pty Ltd

Role Description This is a remote position. Visual Marketing Australia (VMA) is seeking an experienced Google Ads & Lead Generation Specialist to manage and optimise both our internal marketing campaigns and a portfolio of client accounts. We are looking for a results-driven professional with a strong understanding of Google Ads, conversion tracking, analytics, and lead generation strategies. This role is ideal for someone who can not only drive traffic but also generate high-quality leads and measurable ROI. Qualifications - Current Google Ads Certification (Essential) - Strong experience with Google Ads Search, Performance Max & Remarketing Campaigns - Advanced knowledge of Google Tag Manager (GTM) and Google Analytics 4 (GA4) - Experience implementing conversion tracking, enhanced conversions, call tracking and event tracking - Proven lead generation and campaign optimisation experience - Excellent written and verbal English communication skills - Ability to manage multiple client accounts and provide performance reporting - Meta Ads experience highly desirable Requirements - Meta Ads Manager, Pixel & Conversion API - Landing page optimisation - CRM integration experience - Agency experience Benefits - A proactive, data-driven marketer - Strong analytical and problem-solving skills - Ability to work independently and meet deadlines - Focus on lead quality, conversion rates and ROI Company Description Join a growing Australian digital marketing agency and help deliver exceptional results for businesses across Australia.