• Own search & discovery end to end: You set the strategy and roadmap for the search experience and the content library. • Managing search quality: You own the ranking trade-offs and the quality bar for what we surface. • Own browse and recommendations: You'll also own the browse experience, and the recommendations and curation that drive its quality. • Curation: You'll decide which content earns placement, where, and why. • Fill the gaps: Use library data and search demand to spot what's missing across topics, formats, and languages. • Scale the library: Grow our content library from 300,000 to millions of pieces of content using scalable systems. • Own the taxonomy and metadata: You'll own the taxonomy and metadata, combining AI-driven labelling with human quality control. • Partner with engineering on search systems: Work closely with engineering, data, and AI teams on how search actually works. • Build search and metadata evaluation loops: Create practical systems for judging whether search is improving. • Work alongside AI and clinical/research teams.

• Development of a cross-channel content strategy with a focus on awareness, engagement and conversion • Identification of relevant topics along the customer journey and translation into compelling stories • Conceptualization and production of digital content such as blog articles, whitepapers, case studies, social media posts and videos • Management of internal and external partners and ensuring consistent brand communication • Delivering content to the right people via the right channels at the right time • Developing formats that showcase expertise and build trust • Building and maintaining a network of internal and external experts • Designing content campaigns for lead generation in close coordination with Sales and Performance Marketing • Analysis of KPIs and derivation of data-driven, targeted optimizations

Support the Product Team by managing assets, completing editorial and production tasks, updating online content for consistency, and maintaining documentation of style changes to enhance overall project efficiency.

• Ensure the accuracy, consistency, and readability of all content in assigned subject areas. • Edit a variety of deliverables for style, tone, grammar, branding, and audience while ensuring that content adheres to each client’s unique preferences and requirements. • Develop and edit content to published specifications. • Work closely with teammates across disciplines to polish and finalize deliverables, including verifying substantiation, requesting permission to cite third-party resources, and identifying missing/incorrect content in templated materials. • Identify essential information and key takeaways within content and verify that any key claims include appropriate substantiation. • Review content for AI writing artifacts and red flags and edit to use more natural language while preserving the essential information.