• Development of a cross-channel content strategy with a focus on awareness, engagement and conversion • Identification of relevant topics along the customer journey and translation into compelling stories • Conceptualization and production of digital content such as blog articles, whitepapers, case studies, social media posts and videos • Management of internal and external partners and ensuring consistent brand communication • Delivering content to the right people via the right channels at the right time • Developing formats that showcase expertise and build trust • Building and maintaining a network of internal and external experts • Designing content campaigns for lead generation in close coordination with Sales and Performance Marketing • Analysis of KPIs and derivation of data-driven, targeted optimizations

Support the Product Team by managing assets, completing editorial and production tasks, updating online content for consistency, and maintaining documentation of style changes to enhance overall project efficiency.

• Ensure the accuracy, consistency, and readability of all content in assigned subject areas. • Edit a variety of deliverables for style, tone, grammar, branding, and audience while ensuring that content adheres to each client’s unique preferences and requirements. • Develop and edit content to published specifications. • Work closely with teammates across disciplines to polish and finalize deliverables, including verifying substantiation, requesting permission to cite third-party resources, and identifying missing/incorrect content in templated materials. • Identify essential information and key takeaways within content and verify that any key claims include appropriate substantiation. • Review content for AI writing artifacts and red flags and edit to use more natural language while preserving the essential information.

• Own the substance of how Sumble shows up in the world: the strategic narrative, the editorial voice, the assets that ship, and the social presence that compounds. • You'll have full strategic ownership, stakeholder authority, and a real budget for tools and external resources. • Define what Sumble sounds like, how we tell our story, and what we put into the world across every format that matters: long-form content, organic social, founder-voice posts, ad creative, sales enablement, brand. • Build the voice guide, tone do's and don'ts, and stylistic conventions that scale across every channel and every contributor, internal and external. • Develop and own Sumble's strategic narrative: the through-line story about why GTM data is broken, what we built, and what becomes possible when teams have signals no one else can produce. • Partner with the founders and Head of Marketing to evolve the narrative as the company and market evolve. • Set the editorial calendar, write the posts, and shape the cadence that earns attention without leaning on paid amplification. • Swing comfortably across formats: essays and market analyses on the long end, social posts and ad copy on the short end, with everything in between. • Track what works and what doesn't, by piece and by channel. Know which content drives pipeline, which drives brand, and which drives nothing, and adjust accordingly. • Mine Sumble's own data and platform signals to produce content no one else can publish: data teardowns, market maps, hiring-signal reports, technology adoption curves.