Role Description We are seeking a Senior SEO / AIO / AEO Webmaster to drive search performance, website optimisation, and AI-powered digital initiatives across a portfolio of client accounts. This role combines technical SEO, website management, AI-assisted research, and hands-on implementation. You will be responsible for: - Improving website performance - Executing SEO strategies - Managing websites across platforms such as WordPress, Webflow, and Shopify - Supporting emerging AI search initiatives The ideal candidate is a proactive problem-solver who can work autonomously, manage multiple projects, and translate strategic recommendations into practical execution. This is initially a part-time role (approximately 80 hours per month) with the opportunity to grow into a full-time position as the business expands. Qualifications - 5+ years of experience in SEO, website development, or digital marketing - Experience working for clients in AU/UK/US/CA or similar markets - Strong technical SEO knowledge and implementation experience - Hands-on experience managing or developing websites in WordPress, Webflow, and Shopify - Strong understanding of website architecture, technical optimisation, and user experience principles - Experience conducting keyword research, competitor analysis, and SEO audits - Familiarity with AI tools and their application in research, content planning, and workflow optimisation - Understanding of AI Optimisation (AIO) and Answer Engine Optimisation (AEO) concepts - Experience with SEO platforms such as SEMrush, Ahrefs, Google Search Console, Screaming Frog, or similar tools - Strong analytical and problem-solving skills - Ability to work independently and manage priorities with minimal supervision - Excellent written and verbal English communication skills Requirements - Fully remote position - Initially approximately 80 hours per month - Opportunity to increase to full-time as the business expands - Flexible working arrangement with some overlap to Australian business hours - High degree of autonomy and ownership - Direct collaboration with agency leadership - Exposure to a variety of client industries, websites, and digital marketing projects - Opportunity to help shape the agency's approach to AI-driven search and website optimisation

• Own the end-to-end build and execution of marketing emails in HubSpot • Leverage HubSpot AI features to accelerate email drafting • Build and manage email nurture workflows and drip sequences • Own the full technical setup and execution of webinars across platforms • Manage all webinar mechanics • Provide hands-on support to the Digital Marketing team • Own the regular pulling and compiling of campaign performance metrics • Serve as a reliable execution partner to the demand generation strategists

• Join Experian as a Senior Director of Demand Generation and help shape the future of our Insurance growth strategy • Lead cross-channel demand generation efforts, guide experimentation and optimization, and partner with analytics and product teams to bring measurable, scalable impact • New Channel & Lead Source Enablement: - Evaluate and pilot new acquisition channels, platforms, and lead sources in partnership with channel owners - Design structured test-and-learn frameworks for exploratory channels - Build channel pilot plans and strategy, success criteria, and scale or kill recommendations - Build documentation, plans, and enablement materials to grow successful pilots • Channel Execution Support: - Manage a large marketing portfolio spanning multiple channels and partners driving to Experian Insurance - Improve execution standards across channel owners and performance marketing teams, ensuring best practices in optimization, testing, and scaling - Set direction on budget allocation, pacing frameworks, and performance diagnostics - Standardize processes and operating rhythms across channels • Analytics, Targeting & Decision Support Enablement: - Partner with analytics and decision science teams to improve targeting, segmentation, and lead scoring - Promote optimization of decision systems, including routing and bidding logic - Translate funnel and cohort insights into relevant recommendations - Manage demand forecasting and scenario planning across channels, connecting spend, lead volume, conversion, partner capacity, and ROAS assumptions to inform growth strategy, budget allocation, and scale-versus-efficiency tradeoffs • Experimentation & Learning Systems: - Establish experimentation frameworks across channels - Partner with Product to prioritize and guide testing of marketing UX to improve customer conversion - Ensure insights from pilots are embedded into ongoing execution - Combine cross-channel insights to inform and prioritize growth investment

• Design and execute comprehensive, multi-channel campaign strategies across the entire buyer's journey to generate high-quality demand • Spearhead innovative account-based marketing campaigns aimed at engaging high-value prospects and driving qualified leads • Collaborate closely with Product Marketing, Sales, and Content teams to develop impactful digital assets and ensure precise audience messaging • Analyze full-funnel performance metrics and lead conversion processes to continuously optimize campaigns and maximize ROI • Support and advance customer retention and lifecycle marketing programs to deepen engagement and build long-term brand loyalty