• Join Experian as a Senior Director of Demand Generation and help shape the future of our Insurance growth strategy • Lead cross-channel demand generation efforts, guide experimentation and optimization, and partner with analytics and product teams to bring measurable, scalable impact • New Channel & Lead Source Enablement: - Evaluate and pilot new acquisition channels, platforms, and lead sources in partnership with channel owners - Design structured test-and-learn frameworks for exploratory channels - Build channel pilot plans and strategy, success criteria, and scale or kill recommendations - Build documentation, plans, and enablement materials to grow successful pilots • Channel Execution Support: - Manage a large marketing portfolio spanning multiple channels and partners driving to Experian Insurance - Improve execution standards across channel owners and performance marketing teams, ensuring best practices in optimization, testing, and scaling - Set direction on budget allocation, pacing frameworks, and performance diagnostics - Standardize processes and operating rhythms across channels • Analytics, Targeting & Decision Support Enablement: - Partner with analytics and decision science teams to improve targeting, segmentation, and lead scoring - Promote optimization of decision systems, including routing and bidding logic - Translate funnel and cohort insights into relevant recommendations - Manage demand forecasting and scenario planning across channels, connecting spend, lead volume, conversion, partner capacity, and ROAS assumptions to inform growth strategy, budget allocation, and scale-versus-efficiency tradeoffs • Experimentation & Learning Systems: - Establish experimentation frameworks across channels - Partner with Product to prioritize and guide testing of marketing UX to improve customer conversion - Ensure insights from pilots are embedded into ongoing execution - Combine cross-channel insights to inform and prioritize growth investment

• Design and execute comprehensive, multi-channel campaign strategies across the entire buyer's journey to generate high-quality demand • Spearhead innovative account-based marketing campaigns aimed at engaging high-value prospects and driving qualified leads • Collaborate closely with Product Marketing, Sales, and Content teams to develop impactful digital assets and ensure precise audience messaging • Analyze full-funnel performance metrics and lead conversion processes to continuously optimize campaigns and maximize ROI • Support and advance customer retention and lifecycle marketing programs to deepen engagement and build long-term brand loyalty

• Source and prioritize events. **Research, evaluate, and recommend tradeshows, conferences, and industry events that align with our ICP and revenue goals. Own a rolling 12-month event calendar. • Negotiate and contract. **Manage relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking slots, and add-ons to stretch every dollar. • Plan and execute end to end. **Own every detail, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics for the team. • Be the on-site point of contact. **Attend every event in person. Set up and tear down booths, troubleshoot in real time, and make sure our presence looks sharp from start to finish. • Prep the team. **Brief attending team members on objectives, talking points, target accounts, and logistics. Make sure everyone knows where to be, when, and what to do. • Drive pipeline with sales. **Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure every lead is captured, qualified, and followed up on quickly. • Run pre- and post-event campaigns. **Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the show. • Own the budget. **Manage event spend across the full calendar. Track costs, forecast accurately, flag risks early, and make smart trade-off decisions when priorities shift. • Define KPIs and report on results. **Set clear KPIs for each event (leads, meetings, pipeline, ROI) and build clean post-event reports that show what worked, what didn't, and how to improve next time.

Role Description Launch Potato is looking for a Lead BI Developer to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals with a clear growth path into becoming a proactive analytical partner who helps the team see around corners. You'll be embedded with the business from day one, partnering closely with our Yield, Paid Media, and Account Management teams to: - Uncover meaningful trends - Conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance - Challenge the team with insights they aren't currently seeing This is NOT a role for someone who wants to build dashboards and hand them off; it's for someone who cares deeply about whether the work they build gets used, understood, and acted on. Qualifications - Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing - Strong candidates have owned reporting end-to-end, from pipeline to dashboard - Experience working with messy, complex, third-party data - Ability to partner closely with business teams to uncover meaningful trends Requirements - Expert SQL & Comfortable with Unstructured Complex Data - Reporting Ownership & Data Literacy - Performance Marketing Optimization - Advanced LookML Development (or equivalent in Power BI / Tableau) - Curiosity & Business Depth Benefits - Base salary: $120,000 to $150,000 per year, paid semi-monthly - Compensation package includes a base salary, profit-sharing bonus, and competitive benefits - Performance-driven company with future increases based on company and personal performance Outcomes (Performance Expectations) - 30 Days in: Actively engaged with stakeholders to audit reporting consumption and develop a roadmap for standardization. - 60 Days in: Articulate how assigned verticals make money and key performance levers while improving dashboard standardization. - 90 Days in: Execute dashboard standardization and establish working relationships with key teams. - 6 Months in: Build trust with the business team through education and deliver proactive retrospective analyses. - Year 1: Become a trusted technical owner for assigned verticals with complete reporting standardization. Competencies - Analytical Rigor - Reporting Ownership - Business Acumen - Communication - Proactive Ownership - Collaboration - Curiosity & Growth