• Own the end-to-end build and execution of marketing emails in HubSpot • Leverage HubSpot AI features to accelerate email drafting • Build and manage email nurture workflows and drip sequences • Own the full technical setup and execution of webinars across platforms • Manage all webinar mechanics • Provide hands-on support to the Digital Marketing team • Own the regular pulling and compiling of campaign performance metrics • Serve as a reliable execution partner to the demand generation strategists

• Join Experian as a Senior Director of Demand Generation and help shape the future of our Insurance growth strategy • Lead cross-channel demand generation efforts, guide experimentation and optimization, and partner with analytics and product teams to bring measurable, scalable impact • New Channel & Lead Source Enablement: - Evaluate and pilot new acquisition channels, platforms, and lead sources in partnership with channel owners - Design structured test-and-learn frameworks for exploratory channels - Build channel pilot plans and strategy, success criteria, and scale or kill recommendations - Build documentation, plans, and enablement materials to grow successful pilots • Channel Execution Support: - Manage a large marketing portfolio spanning multiple channels and partners driving to Experian Insurance - Improve execution standards across channel owners and performance marketing teams, ensuring best practices in optimization, testing, and scaling - Set direction on budget allocation, pacing frameworks, and performance diagnostics - Standardize processes and operating rhythms across channels • Analytics, Targeting & Decision Support Enablement: - Partner with analytics and decision science teams to improve targeting, segmentation, and lead scoring - Promote optimization of decision systems, including routing and bidding logic - Translate funnel and cohort insights into relevant recommendations - Manage demand forecasting and scenario planning across channels, connecting spend, lead volume, conversion, partner capacity, and ROAS assumptions to inform growth strategy, budget allocation, and scale-versus-efficiency tradeoffs • Experimentation & Learning Systems: - Establish experimentation frameworks across channels - Partner with Product to prioritize and guide testing of marketing UX to improve customer conversion - Ensure insights from pilots are embedded into ongoing execution - Combine cross-channel insights to inform and prioritize growth investment

• Design and execute comprehensive, multi-channel campaign strategies across the entire buyer's journey to generate high-quality demand • Spearhead innovative account-based marketing campaigns aimed at engaging high-value prospects and driving qualified leads • Collaborate closely with Product Marketing, Sales, and Content teams to develop impactful digital assets and ensure precise audience messaging • Analyze full-funnel performance metrics and lead conversion processes to continuously optimize campaigns and maximize ROI • Support and advance customer retention and lifecycle marketing programs to deepen engagement and build long-term brand loyalty

• Source and prioritize events. **Research, evaluate, and recommend tradeshows, conferences, and industry events that align with our ICP and revenue goals. Own a rolling 12-month event calendar. • Negotiate and contract. **Manage relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking slots, and add-ons to stretch every dollar. • Plan and execute end to end. **Own every detail, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics for the team. • Be the on-site point of contact. **Attend every event in person. Set up and tear down booths, troubleshoot in real time, and make sure our presence looks sharp from start to finish. • Prep the team. **Brief attending team members on objectives, talking points, target accounts, and logistics. Make sure everyone knows where to be, when, and what to do. • Drive pipeline with sales. **Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure every lead is captured, qualified, and followed up on quickly. • Run pre- and post-event campaigns. **Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the show. • Own the budget. **Manage event spend across the full calendar. Track costs, forecast accurately, flag risks early, and make smart trade-off decisions when priorities shift. • Define KPIs and report on results. **Set clear KPIs for each event (leads, meetings, pipeline, ROI) and build clean post-event reports that show what worked, what didn't, and how to improve next time.