E-commerce Marketing Manager – DTC, Shopify, Amazon

Location

Philippines

Posted

2 days ago

Salary

0

Seniority

Senior

Bachelor Degree4 yrs expEnglish

Job Description

E-commerce Marketing Manager – DTC, Shopify, Amazon

Living in a Bubble

• Own the overall marketing P&L for AU and US Shopify • Set and defend MER, CAC, blended ROAS, AOV, LTV, and revenue targets • Diagnose performance issues across the funnel and direct the team's response • Make data-driven decisions about budget allocation, channel mix, and growth priorities • Manage and develop four direct reports with weekly 1:1s, clear KPIs, and performance reviews • Set the team's weekly cadence: stand-ups, trading reviews, debriefs • Brief the media buyer on budget guardrails, kill/scale rules, and creative testing priorities • Brief the content creator on UGC angles, hooks, scenes, and deliverables • Hold the team accountable to deadlines, KPIs, and quality standards • Personally write and review creative briefs, test plans, and trading reports • Pull and interpret data across Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads • Lead CRO improvements on product pages, checkout flow, and the mobile experience • Own product launch playbooks end-to-end — briefing, timing, channel sequencing, post-launch review • Improve email and SMS lifecycle flows in Klaviyo for retention, AOV, and LTV • Step into operational work during fires (creative fatigue, MER drops, stockouts, launches) • Deliver monthly reports to the founder team: MER trends, CAC/LTV trends, brand search volume, creative learnings, budget vs. plan, and key wins/losses • Review and challenge the media buyer's weekly performance reports • Communicate directly and proactively with the founder team

Job Requirements

  • 4+ years as a Marketing Manager (or equivalent) in a DTC e-commerce environment selling physical products
  • Hands-on Shopify or Shopify Plus experience (non-negotiable)
  • Direct experience marketing to the US market (Australia experience is a strong plus)
  • Proven in-house team management — full-time employees, not just freelancers or agencies
  • Comfortable managing a small team (3–6 people) while remaining hands-on
  • Fluent in Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads at the read/interpret/coach level
  • Strong understanding of MER, blended ROAS, CAC, LTV, AOV, and contribution profit
  • Experience with email/SMS lifecycle marketing, CRO, and creative testing systems
  • Excellent written and spoken English

Benefits

  • Full-time, remote
  • AEST working hours (Brisbane time), approximately 9am–5pm
  • Direct overlap with the Philippines-based team
  • Salary dependent on experience
  • The following benefits will apply after passing the 6-month probation period:
  • Bi-annual bonus
  • Paid leave and annual Paid Vacation leave
  • Performance Bonus
  • HMO (PHP200K Limit)
  • 13th Month Pay
  • Direct ownership of marketing strategy across two growing markets
  • Work with a passionate, fast-moving team building a category leader in the vanlife space

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