• Develop the e-commerce vertical by identifying and engaging online retailers, DTC brands, ticketing providers, subscription platforms, and digital commerce businesses • Own the sales process by leading meetings, building relationships, marshalling SentiLink resources to deliver solutions, preparing analytical business cases, and closing commercial agreements • Build trusted relationships with fraud, risk, payments, trust & safety, operations, security, identity, and executive stakeholders • Navigate complex organizations to align with decision-makers and build champions within prospects and partners • Continue to drive value to our partners post-close by owning relationships and helping our partners be successful with our solutions • Partner cross-functionally with Product, Marketing, Partnerships, and Customer Success to support customer outcomes and market expansion • Stay current on emerging fraud trends, identity challenges, payment risks, account takeover threats, and promotional abuse impacting e-commerce businesses • Represent SentiLink in accordance with our corporate values at all times

• Own the development, maintenance, and continuous improvement of relevant Power BI dashboards and reports serving marketing and commercial functions • Manage PowerBI data models based on ERP transactional data, Salesforce (SFDC), Eloqua, Datawarehouse, Big Query, Alteryx workflows and other sources, ensuring accuracy, consistency, and timely refresh • Design and iterate on dashboards to surface actionable data • Lead effort to move from data fragmentation to integration of additional marketing and sales data sources to tell a more complete data story from a single reporting system • Automate manual and create new eCommerce reporting views through PowerBI to create on-demand, trust worthy data reporting that yields business insight • Manage Power BI workspace governance including access controls, dataset management, and documentation • Proactively monitor dashboards to identify, troubleshoot, and fix issues • Act as the primary PoC for all marketing and ecommerce reporting requests, triaging, prioritizing, delivering on time • Develop and deliver regular and ad-hoc marketing and ecommerce reporting across KPIs, campaign performance, pipeline and opportunity data, channel revenue, transaction share, customer adoption, retention, onboarding, and digital engagement metrics – including preparation of metrics for monthly and quarterly business reviews • Translate data from multiple platforms into coherent narratives that support monthly and quarterly business reviews, including recommendations for campaign improvement and investment optimization to drive higher marketing ROI • Partner with marketing & ecommerce leadership, sales leadership, and commercial operations teams with actionable insights and reporting to ensure dashboards are delivering insight that answers key business questions • Provide actionable insights into eCommerce performance across channels, customers, regions, and business segments, including customer adoption, channel shift, and revenue performance trends that support commercial decision-making and business growth • Build trusted relationships with Marketing, eCommerce and Sales leads across the commercial organization • Facilitate requirements-gathering sessions to understand the analytical needs of different stakeholder groups • Proactively communicate data issues, report changes, or insight alerts to relevant teams • Support the automation and enhancement of reporting capabilities to reduce manual effort and enable scalable, reliable, self-service reporting and on-demand business insights for marketing and commercial stakeholders • Collaborate with data and ops teams on Alteryx workflows underpinning marketing data pipelines • Maintain clear documentation of report logic, data sources, field definitions, refresh schedules, and governance SOPs • Drive standardization and best practices in marketing reporting governance, workspace administration, and marketing/commercial reporting processes

• Deliver friendly and solution-oriented support via phone, chat, and email • Conduct structured phone interviews with potential customers to assess needs and recommend products • Drive upsells by identifying value-aligned opportunities – no pushy tactics here • Resolve customer issues with calmness, care, and follow-through • Record feedback and flag trends to help the team improve our services • Maintain a professional tone that reflects our brand values across all communication channels • Collaborate cross-functionally to ensure a smooth customer journey from start to finish

• Own conversion rate optimization for 1–2 e-commerce brands • Plan, prioritize, and run split tests across key pages and funnels • Drive continuous improvement in conversion rate, AOV, and overall profitability • Analyze user behavior, funnel data, and test results to identify opportunities • Build clear test hypotheses and maintain a structured testing roadmap • Work closely with designers, developers, and web designers to execute tests • Monitor experiment performance and turn insights into next actions • Share learnings and recommendations with stakeholders