We're the World's Best Assistant. Hit "Learn More" to speak to an expert about transforming your business! 🚀
Demand Generation Marketer
Location
Canada
Posted
2 days ago
Salary
$80K - $108K / year
Seniority
Junior
Job Description
Demand Generation Marketer
Wing Assistant
• Source and prioritize events. **Research, evaluate, and recommend tradeshows, conferences, and industry events that align with our ICP and revenue goals. Own a rolling 12-month event calendar. • Negotiate and contract. **Manage relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking slots, and add-ons to stretch every dollar. • Plan and execute end to end. **Own every detail, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics for the team. • Be the on-site point of contact. **Attend every event in person. Set up and tear down booths, troubleshoot in real time, and make sure our presence looks sharp from start to finish. • Prep the team. **Brief attending team members on objectives, talking points, target accounts, and logistics. Make sure everyone knows where to be, when, and what to do. • Drive pipeline with sales. **Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure every lead is captured, qualified, and followed up on quickly. • Run pre- and post-event campaigns. **Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the show. • Own the budget. **Manage event spend across the full calendar. Track costs, forecast accurately, flag risks early, and make smart trade-off decisions when priorities shift. • Define KPIs and report on results. **Set clear KPIs for each event (leads, meetings, pipeline, ROI) and build clean post-event reports that show what worked, what didn't, and how to improve next time.
Job Requirements
- 1 to 4 years of experience in event marketing, field marketing, or event coordination, ideally B2B or tech.
- A track record of organizing events end to end, even at smaller scale. You can point to shows you ran and what came out of them.
- Experience managing an events budget. You know how to forecast, track spend, and make trade-offs to maximize ROI.
- Comfortable defining KPIs and building reports that connect event activity to pipeline and revenue.
- Genuinely into AI and using it to work smarter. **You can show us specific projects, tools, or workflows where you've used AI to automate or improve your work as an events marketer (research, vendor outreach, post-event reporting, content drafting, lead enrichment, etc.). This is a must, not a nice to have.
- Familiarity with HubSpot is sufficient on the CRM side; we'll take care of the rest.
- Strong project management instincts. You stay on top of timelines, budgets, vendors, and dozens of moving pieces without dropping the ball.
- Comfortable negotiating with vendors and event organizers to get the best terms.
- Excellent communicator, written and in person. You can rally a team, brief executives, and chat up prospects on a show floor with equal ease.
- Calm under pressure. Things go wrong at events; you problem-solve on your feet.
- Willing and able to travel 30 to 50% during peak event seasons across North America, with potential European travel as we expand.
Benefits
- Competitive salary
- Performance‑based bonuses
- Software for Upskilling & Productivity
- Paid Time Off
- High autonomy, low bureaucracy
- Fast-track to leadership for high performers
- Direct access to founding team
- High visibility, autonomy and ownership
Related Guides
Related Categories
Related Job Pages
More Performance Marketing Jobs
Business Intelligence Lead, Performance Marketing
Launch PotatoLaunch Potato is on a mission to build and scale digital brands by solving complex problems in product development, engineering, data science, creative, and mor
Role Description Launch Potato is looking for a Lead BI Developer to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals with a clear growth path into becoming a proactive analytical partner who helps the team see around corners. You'll be embedded with the business from day one, partnering closely with our Yield, Paid Media, and Account Management teams to: - Uncover meaningful trends - Conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance - Challenge the team with insights they aren't currently seeing This is NOT a role for someone who wants to build dashboards and hand them off; it's for someone who cares deeply about whether the work they build gets used, understood, and acted on. Qualifications - Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing - Strong candidates have owned reporting end-to-end, from pipeline to dashboard - Experience working with messy, complex, third-party data - Ability to partner closely with business teams to uncover meaningful trends Requirements - Expert SQL & Comfortable with Unstructured Complex Data - Reporting Ownership & Data Literacy - Performance Marketing Optimization - Advanced LookML Development (or equivalent in Power BI / Tableau) - Curiosity & Business Depth Benefits - Base salary: $120,000 to $150,000 per year, paid semi-monthly - Compensation package includes a base salary, profit-sharing bonus, and competitive benefits - Performance-driven company with future increases based on company and personal performance Outcomes (Performance Expectations) - 30 Days in: Actively engaged with stakeholders to audit reporting consumption and develop a roadmap for standardization. - 60 Days in: Articulate how assigned verticals make money and key performance levers while improving dashboard standardization. - 90 Days in: Execute dashboard standardization and establish working relationships with key teams. - 6 Months in: Build trust with the business team through education and deliver proactive retrospective analyses. - Year 1: Become a trusted technical owner for assigned verticals with complete reporting standardization. Competencies - Analytical Rigor - Reporting Ownership - Business Acumen - Communication - Proactive Ownership - Collaboration - Curiosity & Growth
• Grow and manage substantial advertising budgets across Google Ads and contextual networks • Strategize and lead large-scale Google Ads lead generation campaigns • Drive account expansion through effective keyword targeting, search-term mining, and audience optimization • Collaborate with creative teams to develop high-performing responsive search ads • Conduct detailed keyword, search-term, and audience research
ITSM Process Performance & Reporting Lead
NTT DATA ServicesNTT DATA is a $30 billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world's leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers, and application services. Our consulting and Industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 50 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is a part of NTT Group, which invests over $3 billion each year in R&D.
Role Description The Service Management Office (SMO) ITSM Process Performance & Reporting Lead will work under the Project Delivery Director's direction and will own the design, implementation, governance, and continual improvement of the ITSM process measurement, KPI, dashboarding, and reporting framework, ensuring performance insights support operational control, service improvement, and leadership decision-making. This role requires strong experience in KPI design, reporting governance, dashboard development, data quality management, metric standardization, executive reporting, and platform enablement, with the ability to drive consistency, transparency, and sustainable reporting ownership. - Own the end-to-end ITSM process performance and reporting framework, including design, governance, implementation, and continual improvement. - Define and maintain metric standards, KPI frameworks, reporting controls, calculation logic, thresholds, targets, and operating procedures. - Establish governance for metric ownership, data definitions, reporting frequency, traceability, auditability, and approval of reporting changes. - Define and report on KPIs, CSFs, SLAs, OLAs, compliance indicators, and process health measures. - Develop and govern dashboards, scorecards, reporting packs, and executive summaries. - Ensure data quality, reporting accuracy, reconciliation, and control effectiveness. - Standardize reporting across core ITSM processes such as Incident, Problem, Change, Request, Knowledge, Asset, and Configuration Management. - Conduct performance trend analysis, identify gaps and root causes, and support improvement actions. - Lead performance review routines and governance forums to assess results and drive accountability. - Partner with process owners, service towers, platform teams, risk, audit, and leadership stakeholders. - Identify and document platform requirements, reporting enhancements, and automation opportunities. - Represent reporting requirements during platform implementation (ServiceNow, BMC, Jira, Power BI, Tableau). - Establish governance over reporting source data, metric normalization, dashboard logic, and exception handling. - Maintain reporting documentation and operational run book. - Build sustainable reporting governance practices. Qualifications - Minimum of six (6) years of experience in ITSM reporting, process performance management, or related reporting ownership. - Minimum of six (6) years implementing ITSM KPI frameworks, dashboarding, reporting governance, and data quality controls. - Minimum of five (5) years hands-on experience with ITSM and reporting platforms such as ServiceNow, BMC Helix/Remedy, Jira Service Management, Power BI, Tableau, or similar tools. - Minimum six (6) years of ITSM process measurement, KPI design, trend analysis, executive reporting, and data governance. - Foundational ITIL or relevant service management certification. Preferred Skills - Advanced ITIL or reporting, analytics, or service management certifications. - Experience in large or regulated environments with audit and compliance reporting requirements. - Experience designing or improving dashboards, reporting automation, and performance review routines. - Ability to translate governance requirements into practical reporting design. Benefits - Medical, dental, and vision insurance with an employer contribution. - Flexible spending or health savings account. - Life and AD&D insurance. - Short and long term disability coverage. - Paid time off. - Employee assistance program. - Participation in a 401k program with company match. - Additional voluntary or legally-required benefits.
Performance Marketing Manager – Global
CoinbaseWe're building an open financial system for the world.
• Own end-to-end strategy and execution across global paid performance channels • Drive a rigorous testing and learning agenda across creatives, audiences, bidding strategies, and landing experiences • Partner with Data Science and Analytics to design experiments and measurement frameworks • Lead platform relationships with Google, Meta, TikTok, and others • Build and maintain performance dashboards and reporting • Collaborate cross-functionally with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams



