• Managing lifecycle marketing programs across a portfolio of mid-market and enterprise clients. • Supporting the development and execution of customer journey strategies focused on acquisition, engagement, retention, and reactivation. • Serving as a strategic partner to client stakeholders by providing recommendations informed by performance data and lifecycle best practices. • Leading regular reporting, campaign reviews, and performance discussions with clients. • Identifying opportunities to improve lifecycle performance through segmentation, automation, personalization, and testing. • Designing and optimizing lifecycle programs across email, SMS, push notifications, loyalty, direct mail, and emerging channels. • Building scalable segmentation, personalization, and automation strategies. • Building and optimizing automated lifecycle campaigns, including welcome, nurture, cart abandonment, post-purchase, win-back programs, and more. • Supporting clients in expanding and optimizing their lifecycle marketing and automation programs. • Ensuring best practices in deliverability, compliance, consent management, and data governance. • Developing and executing testing plans across messaging, creative, audience segments, and campaign cadence. • Monitoring campaign performance and identifying optimization opportunities. • Creating recurring reports and presenting key insights and recommendations to clients. • Tracking lifecycle KPIs, including engagement, conversion, retention, and revenue. • Monitoring deliverability and account reputation in-line with CAN-SPAM & GDPR. • Leveraging AI capabilities to streamline processes and develop new strategic ideas. • Working hands-on in ESP platforms such as Klaviyo, Attentive, Hubspot, SFMC, or others (we’re platform agnostic).

• Tracking & attribution — implement and maintain pixels and conversion tracking (Meta pixel + Conversions API, GA4/GTM, or equivalent); own UTM conventions; debug discrepancies between ad platforms, the CRM (Close), and payments (Whop/Stripe) end-to-end. • Reporting — build and maintain funnel and campaign dashboards; guarantee the numbers are right; investigate anomalies before anyone has to ask. • Funnel pages — build and edit landing pages, VSL pages, opt-in and booking flows in our page builders; implement forms, redirects, and A/B tests correctly (including tracking). • Automations — design and build n8n workflows connecting forms, Close CRM, Slack, Google Sheets, and our email platform; webhooks, API integrations, error handling. • Email systems — set up email sequences and triggers in the ESP; manage list hygiene, exit conditions, and deliverability basics; QA before anything goes live. • AI leverage — use AI tools (Claude, GPT, agents) aggressively to move faster on all of the above; build AI-powered steps into workflows where they add value. • Future scope — potential growth into managing marketing VAs / owning marketing technology as a function. Not required on day one; excellence at the above comes first.

• Lead, develop and scale a high-performing demand generation and field marketing team, cultivating a culture of accountability, innovation, and continuous improvement. • Provide coaching, professional development, and clear success metrics to enable your team to deliver meaningful impact at scale. • Oversee vendor/agency relationships and coordinate in-house and outside marketing support. • Represent revenue marketing as a member of the marketing leadership team. Serve as the senior leader responsible for aligning Revenue Marketing priorities with company growth objectives and broader go-to-market strategy. • Own marketing-sourced and marketing-influenced pipeline targets, velocity, and pipeline-to-revenue conversion, driving performance across the full lifecycle. • Guide your team’s development of annual/quarterly demand generation strategy from end-to-end, including channel and audience selection and alignment to marketing KPIs and revenue targets. • Partner with Sales leadership to establish pipeline goals, forecast performance, identify growth opportunities, optimize funnel conversion rates, and maximize return on marketing investment. • Drive impact by selectively executing a variety of demand generation activations, including webinars, content, paid media, direct mail, events, industry sponsorships and email nurture campaigns as inputs to revenue strategy, not as the end goal. • Incorporate ABM strategies to drive deeper account penetration in key accounts in close collaboration with sales leadership. • Run data-informed experiments to uplevel our campaigns. • Partner with Product Marketing to implement engaging and effective messaging across campaign channels. • Collaborate with creative, content, channel and operational team members on content, campaign and channel effectiveness. • Implement lead nurturing programs with Marketing Operations to guide prospects through the buyer's journey and facilitate smooth handoffs to operational teams and sales. • Consistently monitor campaign performance to generate data-driven insights to improve future campaign performance, make recommendations on campaign spend, and demonstrate the impact on pipeline and revenue to executive stakeholders. • Serve as a strategic partner to Sales and SDR leadership to drive pipeline generation, improve conversion performance, and maximize revenue outcomes. • Own demand generation investment strategy, budget planning, and ROI analysis, ensuring resources are allocated to the highest-impact growth initiatives.

• Analyze category performance, operator trends, and competitive dynamics to identify growth opportunities and inform category plans. • Translate market insights into actionable business recommendations including product innovation, pricing strategy, and portfolio optimization. • Develop category expertise and serve as the internal subject matter expert across Ventura Foods. • Lead cross-functional new product development initiatives from concept through commercialization in partnership with R&D, Culinary, Sales, and Operations. • Define product positioning, value proposition, pricing strategy, and launch plans for new product introductions. • Conduct post-launch performance reviews to optimize product performance and identify future innovation opportunities. • Develop integrated go-to-market strategies including sales tools, promotions, and digital marketing campaigns. • Partner with Digital Marketing to execute lead generation programs and measure campaign effectiveness and ROI. • Support national accounts and distributor partners with product recommendations, formula selection, and category solutions. • Contribute to annual category growth planning including pricing, product mix, and promotional strategy.