• Lead, develop and scale a high-performing demand generation and field marketing team, cultivating a culture of accountability, innovation, and continuous improvement. • Provide coaching, professional development, and clear success metrics to enable your team to deliver meaningful impact at scale. • Oversee vendor/agency relationships and coordinate in-house and outside marketing support. • Represent revenue marketing as a member of the marketing leadership team. Serve as the senior leader responsible for aligning Revenue Marketing priorities with company growth objectives and broader go-to-market strategy. • Own marketing-sourced and marketing-influenced pipeline targets, velocity, and pipeline-to-revenue conversion, driving performance across the full lifecycle. • Guide your team’s development of annual/quarterly demand generation strategy from end-to-end, including channel and audience selection and alignment to marketing KPIs and revenue targets. • Partner with Sales leadership to establish pipeline goals, forecast performance, identify growth opportunities, optimize funnel conversion rates, and maximize return on marketing investment. • Drive impact by selectively executing a variety of demand generation activations, including webinars, content, paid media, direct mail, events, industry sponsorships and email nurture campaigns as inputs to revenue strategy, not as the end goal. • Incorporate ABM strategies to drive deeper account penetration in key accounts in close collaboration with sales leadership. • Run data-informed experiments to uplevel our campaigns. • Partner with Product Marketing to implement engaging and effective messaging across campaign channels. • Collaborate with creative, content, channel and operational team members on content, campaign and channel effectiveness. • Implement lead nurturing programs with Marketing Operations to guide prospects through the buyer's journey and facilitate smooth handoffs to operational teams and sales. • Consistently monitor campaign performance to generate data-driven insights to improve future campaign performance, make recommendations on campaign spend, and demonstrate the impact on pipeline and revenue to executive stakeholders. • Serve as a strategic partner to Sales and SDR leadership to drive pipeline generation, improve conversion performance, and maximize revenue outcomes. • Own demand generation investment strategy, budget planning, and ROI analysis, ensuring resources are allocated to the highest-impact growth initiatives.

• Analyze category performance, operator trends, and competitive dynamics to identify growth opportunities and inform category plans. • Translate market insights into actionable business recommendations including product innovation, pricing strategy, and portfolio optimization. • Develop category expertise and serve as the internal subject matter expert across Ventura Foods. • Lead cross-functional new product development initiatives from concept through commercialization in partnership with R&D, Culinary, Sales, and Operations. • Define product positioning, value proposition, pricing strategy, and launch plans for new product introductions. • Conduct post-launch performance reviews to optimize product performance and identify future innovation opportunities. • Develop integrated go-to-market strategies including sales tools, promotions, and digital marketing campaigns. • Partner with Digital Marketing to execute lead generation programs and measure campaign effectiveness and ROI. • Support national accounts and distributor partners with product recommendations, formula selection, and category solutions. • Contribute to annual category growth planning including pricing, product mix, and promotional strategy.

• Format resumes and project descriptions in Adobe InDesign to align with firm standards • Edit professional headshots and images in Adobe Photoshop • Enter and update project, resume, and client data in Deltek Vantagepoint • Organize and maintain marketing assets and files across Teams, OpenAsset, and Box • Assist with basic graphics, presentations, and marketing and communications collateral • Work collaboratively with marketing staff and attend team meetings • Assist with other projects and assignments, as needed

Role Description The Director of Lifecycle Marketing owns the patient lifecycle end-to-end — from first inquiry through booking, attendance, treatment completion, and reactivation. Unlike traditional retention-focused roles, this position is about preventing dropoff and accelerating the path to treatment in a high-consideration healthcare journey. As a strategic partner to Revenue Cycle Management (RCM), Patient Intake (Sales), Tech and Data, and Operations, you'll own HubSpot as the connective tissue across these functions, define the lifecycle KPI framework, establish the testing and measurement methodology, and own governance for all patient and marketing communications. You'll manage and develop our Lifecycle Marketing Manager, setting the strategic vision while staying close enough to the work to QA campaigns, troubleshoot workflows, and pressure-test the data. Key Responsibilities - Own the patient lifecycle end-to-end, with strategic accountability across booking, attendance, treatment completion, and reactivation. - Identify dropoff points across digital and offline touchpoints (email, SMS, front desk, in-clinic, direct mail) and prioritize the highest-leverage interventions at each stage. - Translate operational realities (no-show patterns, intake bottlenecks, insurance authorization timing, post-treatment follow-up gaps) into communications strategies that drive measurable outcomes. - Champion AI across the lifecycle function, e.g. predictive modeling (no-show, conversion, reactivation), personalization, content generation, and agentic automation for QA, deliverability monitoring, and anomaly detection. - Partner with Ops on NPS and reputation-focused automations (review requests, survey triggers, detractor routing). - Partner with Tech and Data on instrumentation, integrations, data hygiene, and measurement infrastructure. - Manage and develop the Lifecycle Marketing Manager. - Own patient lifecycle communications and behavior within HubSpot, partnering closely with tech and data on architecture, data hygiene, integrations, and governance. - Define the roadmap for automation, segmentation, and personalization across email, SMS, and other lifecycle channels. - Partner with Tech and Data on integrations between HubSpot and adjacent systems (Luma, EMR, RCM platforms, intake tools). - Define and own the lifecycle KPI framework, with particular focus on consult attendance, treatment completion, and patient reactivation. - Establish the testing framework for the function, including A/B and incremental holdout testing to measure causal lift in addition to topline metrics. - Design, instrument, and analyze experiments that distinguish lifecycle-driven impact from baseline behavior. - Build dashboards and reporting cadences that provide a shared view of lifecycle performance and incrementality. - Own governance for all patient and marketing communication—channel strategy, contact frequency, message hierarchy, suppression rules, and brand voice. - Own sender infrastructure and consent architecture across email and SMS, including domain authentication, list hygiene, preference centers, and TCPA-compliant opt-in/opt-out flows. - Establish the operating model for how lifecycle, brand, intake, and ops teams coordinate on patient-facing messaging. - Ensure all communications meet HIPAA, TCPA, CAN-SPAM, and state-level healthcare marketing requirements; partner with Legal/Compliance on consent management, data handling, and audit readiness. - Stay current on healthcare marketing regulations and platform policy changes (Apple MPP, Google deliverability shifts, SMS carrier rules, etc.). Qualifications - 6–8 years of lifecycle marketing experience managing complex lifecycle journeys. - Healthcare industry experience ideal; multi-location consumer healthcare, dental, or specialty care strongly preferred. - Proven track record of partnering with RCM, intake/sales, and operations functions. - Strong command of lifecycle metrics and frameworks, particularly booking, attendance, completion, and reactivation. - Proven experience building structured testing and experimentation frameworks (A/B and incremental holdout) to measure causal lift. - Technical fluency across email and SMS infrastructure, authentication (SPF, DKIM, DMARC, BIMI), deliverability and inbox placement, 10DLC registration, carrier filtering, and IP/domain reputation management. - Demonstrated fluency in CRM tools; HubSpot experience a plus. - Highly analytical; fluent in Excel/Google Sheets and/or BI tools (Looker, Tableau, etc.). - Working knowledge of HIPAA and healthcare marketing compliance. - Proven track record of leveraging HIPAA-compliant AI as a force multiplier, predictive scoring, personalization, content generation/optimization, and agentic QA/ops automation. - Hands-on enough to QA workflows, troubleshoot data issues, and pressure-test campaign logic. - Familiarity with emerging messaging channels (RCS Business Messaging, branded sender verification) and a point of view on where to invest as the channel matures. - Excellent communication skills; able to influence senior cross-functional leaders. - Comfortable operating in a fast-paced, growth-oriented environment with high performance expectations. The Metro Vein Centers Difference Healthy legs. Happier lives. At Metro Vein Centers, we believe exceptional care begins with an exceptional experience. Our mission is to make vein care approachable, empowering, and connected to overall well-being. From the first conversation to the final follow-up, every patient interaction reflects our commitment to compassion, expertise, and trust. - Patients First, Always – Every interaction should make our patients feel valued, heard, and cared for. - Stronger Together – Teamwork and collaboration drive our success. We lift each other up to deliver the best for our patients. - A Can-Do Spirit – We meet every challenge with positivity, flexibility, and problem-solving energy. - Results That Make a Difference – We’re driven to improve lives through meaningful, measurable outcomes. - Commitment to Growth – We invest in our people, fostering advancement and professional development at every level.