• Format resumes and project descriptions in Adobe InDesign to align with firm standards • Edit professional headshots and images in Adobe Photoshop • Enter and update project, resume, and client data in Deltek Vantagepoint • Organize and maintain marketing assets and files across Teams, OpenAsset, and Box • Assist with basic graphics, presentations, and marketing and communications collateral • Work collaboratively with marketing staff and attend team meetings • Assist with other projects and assignments, as needed

Role Description The Director of Lifecycle Marketing owns the patient lifecycle end-to-end — from first inquiry through booking, attendance, treatment completion, and reactivation. Unlike traditional retention-focused roles, this position is about preventing dropoff and accelerating the path to treatment in a high-consideration healthcare journey. As a strategic partner to Revenue Cycle Management (RCM), Patient Intake (Sales), Tech and Data, and Operations, you'll own HubSpot as the connective tissue across these functions, define the lifecycle KPI framework, establish the testing and measurement methodology, and own governance for all patient and marketing communications. You'll manage and develop our Lifecycle Marketing Manager, setting the strategic vision while staying close enough to the work to QA campaigns, troubleshoot workflows, and pressure-test the data. Key Responsibilities - Own the patient lifecycle end-to-end, with strategic accountability across booking, attendance, treatment completion, and reactivation. - Identify dropoff points across digital and offline touchpoints (email, SMS, front desk, in-clinic, direct mail) and prioritize the highest-leverage interventions at each stage. - Translate operational realities (no-show patterns, intake bottlenecks, insurance authorization timing, post-treatment follow-up gaps) into communications strategies that drive measurable outcomes. - Champion AI across the lifecycle function, e.g. predictive modeling (no-show, conversion, reactivation), personalization, content generation, and agentic automation for QA, deliverability monitoring, and anomaly detection. - Partner with Ops on NPS and reputation-focused automations (review requests, survey triggers, detractor routing). - Partner with Tech and Data on instrumentation, integrations, data hygiene, and measurement infrastructure. - Manage and develop the Lifecycle Marketing Manager. - Own patient lifecycle communications and behavior within HubSpot, partnering closely with tech and data on architecture, data hygiene, integrations, and governance. - Define the roadmap for automation, segmentation, and personalization across email, SMS, and other lifecycle channels. - Partner with Tech and Data on integrations between HubSpot and adjacent systems (Luma, EMR, RCM platforms, intake tools). - Define and own the lifecycle KPI framework, with particular focus on consult attendance, treatment completion, and patient reactivation. - Establish the testing framework for the function, including A/B and incremental holdout testing to measure causal lift in addition to topline metrics. - Design, instrument, and analyze experiments that distinguish lifecycle-driven impact from baseline behavior. - Build dashboards and reporting cadences that provide a shared view of lifecycle performance and incrementality. - Own governance for all patient and marketing communication—channel strategy, contact frequency, message hierarchy, suppression rules, and brand voice. - Own sender infrastructure and consent architecture across email and SMS, including domain authentication, list hygiene, preference centers, and TCPA-compliant opt-in/opt-out flows. - Establish the operating model for how lifecycle, brand, intake, and ops teams coordinate on patient-facing messaging. - Ensure all communications meet HIPAA, TCPA, CAN-SPAM, and state-level healthcare marketing requirements; partner with Legal/Compliance on consent management, data handling, and audit readiness. - Stay current on healthcare marketing regulations and platform policy changes (Apple MPP, Google deliverability shifts, SMS carrier rules, etc.). Qualifications - 6–8 years of lifecycle marketing experience managing complex lifecycle journeys. - Healthcare industry experience ideal; multi-location consumer healthcare, dental, or specialty care strongly preferred. - Proven track record of partnering with RCM, intake/sales, and operations functions. - Strong command of lifecycle metrics and frameworks, particularly booking, attendance, completion, and reactivation. - Proven experience building structured testing and experimentation frameworks (A/B and incremental holdout) to measure causal lift. - Technical fluency across email and SMS infrastructure, authentication (SPF, DKIM, DMARC, BIMI), deliverability and inbox placement, 10DLC registration, carrier filtering, and IP/domain reputation management. - Demonstrated fluency in CRM tools; HubSpot experience a plus. - Highly analytical; fluent in Excel/Google Sheets and/or BI tools (Looker, Tableau, etc.). - Working knowledge of HIPAA and healthcare marketing compliance. - Proven track record of leveraging HIPAA-compliant AI as a force multiplier, predictive scoring, personalization, content generation/optimization, and agentic QA/ops automation. - Hands-on enough to QA workflows, troubleshoot data issues, and pressure-test campaign logic. - Familiarity with emerging messaging channels (RCS Business Messaging, branded sender verification) and a point of view on where to invest as the channel matures. - Excellent communication skills; able to influence senior cross-functional leaders. - Comfortable operating in a fast-paced, growth-oriented environment with high performance expectations. The Metro Vein Centers Difference Healthy legs. Happier lives. At Metro Vein Centers, we believe exceptional care begins with an exceptional experience. Our mission is to make vein care approachable, empowering, and connected to overall well-being. From the first conversation to the final follow-up, every patient interaction reflects our commitment to compassion, expertise, and trust. - Patients First, Always – Every interaction should make our patients feel valued, heard, and cared for. - Stronger Together – Teamwork and collaboration drive our success. We lift each other up to deliver the best for our patients. - A Can-Do Spirit – We meet every challenge with positivity, flexibility, and problem-solving energy. - Results That Make a Difference – We’re driven to improve lives through meaningful, measurable outcomes. - Commitment to Growth – We invest in our people, fostering advancement and professional development at every level.

Role Description We are currently looking for a motivated Virtual Assistant with expertise in cross-sells and affiliate marketing to join our client's team and take their operations to the next level. In this role, you will be responsible for performing various tasks, including: - Support the growth and optimization of affiliate partnerships through proactive communication, performance monitoring, and execution of marketing strategies; - Maintain daily communication with affiliate partners and networks, including onboarding and activation support; - Monitor performance metrics such as clicks, conversions, EPC, CVR, and revenue; identify anomalies or underperformance; - Implement and manage Email and SMS marketing strategies and operational tasks; - Escalate partner issues (tracking discrepancies, caps, approvals) with clear documentation and supporting data; - Execute optimization tasks defined by the internal team (pausing offers, updating caps, reallocating traffic, etc.); - Analyze recurring performance reports using Google Sheets and Excel; - Research and recommend best practices to improve affiliate and campaign performance; - Collaborate closely with internal teams to support ongoing marketing initiatives; Qualifications - 1–2 years of hands-on experience in affiliate marketing, performance marketing, or related roles; - Familiarity with affiliate platforms and networks; - Experience implementing Email and SMS marketing campaigns; - Exposure to fintech, credit, loans, or other performance-driven verticals is preferred; - Strong analytical skills and ability to interpret performance data; - Proficiency in Google Sheets and Excel; - Strong English communication skills (written and verbal); - Adaptable, proactive team player who thrives in fast-paced environments; - Ability to apply feedback quickly and contribute to continuous improvement; Benefits - Work from home; - Payment in dollars per working hour (40-hour week); - Starting salary between $6 - $8 per hour depending on your experience, with room for raises based on performance; - A workplace that values its people; - Professional development opportunities to grow your career; - Be part of a supportive team that values your input and achievements; - Referral bonus: If you refer a candidate, you will receive a $50 bonus once they’re hired by one of our clients;

• Drive net-new pipeline by designing and executing field marketing programs: webinars, trade shows, in-person events, and digital activations, ensuring a focus on ROI from the start • Build multi-touchpoint, integrated campaigns that move leads through the funnel using ads, email, social, content, and more, optimizing ruthlessly based on performance data • Partner with sales to align marketing activity directly to pipeline goals; communicate clearly on metrics that matter to leadership • Leverage AI tools to accelerate campaign development, personalize outreach, analyze performance, and find competitive edges faster • Identify and evaluate third-party and co-marketing demand generation opportunities with a sharp eye on cost-per-opportunity • Work cross-functionally with Product Marketing to develop and repurpose content that converts • Support customer marketing programs that protect and expand existing relationships through cross-sell and retention initiatives • Monitor pipeline health and make real-time adjustments to keep numbers on track or ahead of plan