Role Description Own the strategy and performance of the Americas events ecosystem, shaping how Genesys engages customers, partners, and prospects through high-impact experiences that drive measurable pipeline growth and customer value. This role operates at the intersection of marketing strategy, revenue acceleration, and customer experience, influencing how large-scale and targeted programs contribute to business outcomes across the region. At Genesys, we are transforming how organizations deliver empathetic, AI-powered customer experiences, and this role plays a critical part in bringing that vision to life through meaningful, results-driven engagements. You will lead a multi-channel events strategy that integrates field marketing priorities, executive engagement, and global initiatives into a cohesive regional approach. You will own the end-to-end events strategy across the Americas, aligning investments to business priorities while elevating the sophistication, scalability, and measurable impact of the program. Partnering closely with senior marketing and sales leaders, you will influence go-to-market strategy and ensure events are a primary driver of pipeline acceleration and customer expansion. This role offers significant visibility, leadership scope, and the opportunity to shape how Genesys delivers world-class experiences at scale while advancing your impact within a global marketing organization. Key Responsibilities - Own the end-to-end Americas events strategy, driving alignment with regional pipeline goals, revenue targets, and integrated marketing priorities. - Lead the design and execution of a diverse, high-impact events portfolio including trade shows, third-party conferences, executive programs, hosted events, hospitality experiences, and virtual engagements. - Drive measurable business outcomes by ensuring events contribute to pipeline creation, acceleration, customer retention, and partner engagement. - Influence cross-functional strategy by partnering with Field Marketing, Sales, and Global Events leaders to align programs with key business initiatives. - Establish scalable frameworks, playbooks, and governance models to standardize execution and elevate program quality across the region. - Lead, develop, and scale a high-performing events team, setting clear priorities, fostering accountability, and building leadership capability within the function. - Oversee budget strategy and investment optimization, ensuring efficient allocation of resources and strong return on marketing spend. - Champion a data-driven approach to performance measurement, defining success metrics and leveraging insights to continuously optimize program effectiveness. - Strengthen executive and stakeholder engagement by delivering high-quality, strategically aligned experiences that enhance brand perception and customer relationships. - Manage agency and vendor partnerships to deliver best-in-class execution and innovation across all event formats. Qualifications - 10+ years of experience in B2B technology or software event marketing, with demonstrated ownership of regional or global event strategies. - Proven track record of driving pipeline impact and measurable business outcomes through integrated event programs. - Strong leadership experience managing and developing teams, with the ability to operate at both strategic and executional levels. - Deep expertise in event strategy, program management, and large-scale event execution across multiple formats. - Demonstrated ability to influence senior stakeholders and align cross-functional teams to shared business objectives. - Experience managing significant marketing budgets and optimizing investment performance. - Strong analytical capabilities with experience measuring ROI and leveraging data to inform decision making. - Exceptional communication, presentation, and stakeholder management skills. - Ability to operate effectively in a fast-paced, matrixed organization. - Bachelor’s degree required. Preferred Qualifications - Experience leading regional or global event programs within enterprise SaaS organizations. - Familiarity with Salesforce, Asana, and modern marketing technology platforms. - Experience supporting executive-level engagement programs and customer advisory events. - Demonstrated success scaling programs and processes across complex, multi-market regions. Compensation This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities. $154,100.00 - $270,900.00 Benefits - Medical, Dental, and Vision Insurance. - Telehealth coverage. - Flexible work schedules and work from home opportunities. - Development and career growth opportunities. - Open Time Off in addition to 10 paid holidays. - 401(k) matching program. - Adoption Assistance. - Fertility treatments.

• Plan, coordinate, and manage events from end to end, including vendor sourcing, client management, and ensuring smooth execution of the entire event cycle; • Prospect new partners to join our Marketplace; • Prospect strategic partners to provide products and services for bundled products; • Negotiate terms and prices with partners and providers; • Onboard new partners; • Be the main point of contact for the marketplace and redirect demand accordingly; • Make sure the products and services offered by our partners are fulfilled; • Lead co-marketing campaigns with partners; • Register and track documents from our partners; • Update and upkeep CRM and Trello boards; • Research the market for new opportunities; • Coordinate partnership-related projects with different teams; • Produce comprehensive analysis and reports of activities and results.

Role Description As a Quality Improvement Specialist, you will support Gainwell delivery organizations by performing quality assurance, governance, and continuous improvement activities aligned with Gainwell Quality Standards, CMMI for Development and Services, and enterprise delivery practices. The role focuses on ensuring projects and operational tasks comply with defined quality processes, metrics, and controls and that corrective actions drive measurable improvements. You will collaborate closely with project managers, delivery teams, and cross functional stakeholders to define quality strategies, conduct audits, analyze process and product quality, and promote consistent adherence to Gainwell’s quality management framework. The role requires independent judgment, strong analytical skills, and the ability to guide teams toward increased maturity and delivery excellence in a large, matrixed enterprise environment. This role is strictly involved in quality assurance and process improvement activities and does not involve access to Protected Health Information (PHI), Personally Identifiable Information (PII), or any secured or confidential client data. The work is limited to quality governance, process compliance, metrics analysis, and continuous improvement activities and does not include handling, reviewing, or processing sensitive health or personal information. Your role in our mission: - Support Gainwell quality initiatives across projects and delivery teams. - Establish and document a tailored quality strategy and quality plan for assigned projects or tasks, in collaboration with project management and delivery leadership. - Develop, maintain, and enforce quality assurance documentation, including quality metrics, ensuring compliance with Gainwell software development standards, policies, procedures, and best practices. - Participate in internal audits, appraisals, special projects, and continuous process improvement initiatives to support Gainwell quality objectives. - Conduct quality assessments and evaluations by analyzing objective and subjective evidence to verify compliance with approved quality plans, CMMI practices, and organizational standards. - Determine levels of process and product quality, identify risks or gaps, and recommend remediation actions. - Collect, analyze, and interpret defect, process, and quality metrics, and present findings to appropriate management levels through verbal briefings and periodic written reports. - Escalate unresolved quality issues, compliance risks, or deviations to the appropriate governance or leadership forums. - Evaluate project and operational work products to assess quality and document findings and improvement recommendations. - Research alternative solutions to quality or process issues, recommend corrective actions, and support approved improvement implementations. - Monitor and track Causal Analysis and Resolution (CAR) action items to closure and verify effectiveness of corrective actions. - Provide leadership, guidance, and mentoring in CMMI methodology and Gainwell quality practices to less experienced personnel. Qualifications - Bachelor’s degree or equivalent combination of education and experience in business, engineering, management information systems, computer science, or a related field. - 5+ years of experience in quality assurance, engineering, or management information systems roles. - Strong experience working with quality metrics and software industry data collection and analysis techniques. - Current, hands on knowledge of CMMI for Development and Services. - Experience supporting or aligning with project management methodologies in enterprise environments. - Strong analytical, problem solving, and root cause analysis skills. - Ability to work independently while collaborating effectively within a large, matrixed corporate environment. - Strong proficiency with Microsoft Office tools, especially Excel and Visio. Requirements - Experience conducting process audits, compliance reviews, and corrective action planning in CMMI aligned organizations. - Familiarity with Gainwell or similar enterprise quality governance models. - Experience supporting SDLC governance, delivery assurance, and operational quality programs. - Ability to create and maintain quality dashboards, scorecards, and executive reports. - Strong interpersonal skills to influence teams and mentor junior quality practitioners. - Exposure to Agile, hybrid, or enterprise scale delivery frameworks. - Ability to influence quality improvement initiatives at the project, account, or enterprise level. Benefits - Opportunity to work on challenging, impactful projects leveraging the latest technologies. - A collaborative and supportive team environment where your contributions are recognized. - Access to resources and opportunities for continuous learning and skill development. - Recognition for your technical expertise and problem-solving abilities. - Career growth in a fast-paced, innovative organization. - Work Mode: Remote (Shift time: 2:00 PM to 11:00 PM IST).

• Define and execute a North America field events plan to enhance brand visibility and achieve measurable business goals. • Develop and execute localized marketing strategies to drive demand, generate leads, and accelerate the sales pipeline in specific regions. • Build collaborative relationships with key internal stakeholders (regional sales stakeholders, marketing, content, product, client success) and external partners to create and deliver seamless, impactful events aligned with business goals. • Plan and execute a broad range of events, from high-touch executive dinners to mid-scale multi-city roadshows, with clear objectives, tracking, and measurement for each event. • Lead event execution, including budgeting, pre- and post-event marketing, logistics, vendor management, and post-event analysis for regional events. • Track key event metrics for North America events such as attendance, leads generated, opportunities and pipeline generated, and client feedback to evaluate event success. • Track event performance metrics and KPIs, presenting actionable insights to stakeholders to drive continuous improvement. • Leverage company websites, online content, industry trends, and emerging technologies to enhance the client experience and event effectiveness.