OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. OLIVER has set ambitious environmental goals around sustainability. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Senior Copywriter
Location
Canada
Posted
4 days ago
Salary
C$114.8K - C$128.3K / year
Seniority
Senior
No structured requirement data.
Job Description
Senior Copywriter
OLIVER Agency - North America
Role Description This is an opportunity to join OLIVER's dedicated in-house studio embedded with a leading healthcare education institution as Senior Copywriter — crafting content that helps adult learners, working professionals, and healthcare workers take the most important step of their careers. Based in Toronto, you'll write across the full content spectrum — email, paid social, digital display, web, and video — for five distinct higher education brands with different voices, audiences, and program portfolios. Your work bridges the gap between curiosity and choice, delivering answers that make a complex decision feel clearer. You'll work within a high-velocity, AI-augmented studio where Pencil is part of the workflow, and creative quality is never compromised by speed. Qualifications - A portfolio of strong writing across digital channels — email, social, web, and campaign copy — that demonstrates both craft and strategic thinking. - Proven ability to write in multiple brand voices with precision, adapting tone and register for different audiences and contexts. - Experience writing in or adjacent to higher education, healthcare, or mission-driven categories is a strong differentiator; an understanding of adult learner psychology and high-stakes decision-making is particularly valued. - Experience working in high-volume content production environments, with an organized, deadline-driven working style. - A collaborative, mentoring mindset — you invest in the quality of the team's work, not just your own. - Advanced use of AI writing and content tools to enhance creative output and production efficiency. - Experience designing AI-assisted content workflows for self and team — including prompting strategies, editorial QA processes, and quality benchmarking. - Ability to train others on effective AI tool usage within a copywriting context. - Rigorous human editorial oversight: clear judgment on when AI enhances versus detracts from creative quality and brand integrity. Requirements - Write high-quality copy across all channels and formats — email, paid social, digital display, web, and video scripts. - Maintain deep brand fluency across all five healthcare education institutions, understanding the distinct voice, audience, and compliance requirements of each. - Collaborate with Art Directors and the Associate Creative Director to ensure copy and design integrate seamlessly across all assets. - Mentor and support junior Copywriters in the Toronto team, providing clear creative feedback and guidance. - Work within Pencil and other AI-assisted tools to enhance content production speed and quality — using AI to explore and iterate while maintaining rigorous human editorial judgment. - Manage multiple concurrent briefs within OMG, prioritizing effectively and delivering to agreed SLAs without compromising quality. - Ensure all copy is audience-appropriate, brand-compliant, and sensitive to the compliance requirements of higher education and healthcare marketing. - Contribute to the development of campaign concepts, content frameworks, and messaging strategies alongside the CRM Strategy Lead and ACD. - Participate in brand immersion and onboarding sessions to build deep institutional knowledge of university programs, audiences, and marketing priorities. Benefits - Flexible working arrangements. - Reasonable adjustments throughout the process. Company Description OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
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