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Workana

The largest platform for hiring top remote talent from Latin America.

SEO Copywriter

CopywriterCopywriterContractRemoteMid LevelTeam 51-200Since 2012H1B No SponsorCompany SiteLinkedIn

Location

Panama

Posted

6 days ago

Salary

0

Seniority

Mid Level

No structured requirement data.

Job Description

SEO Copywriter

Workana

Role Description Buscamos un/a SEO Copywriter con enfoque estratégico y creativo, responsable de generar contenido optimizado para motores de búsqueda que impulse el tráfico orgánico, mejore el posicionamiento de la marca y contribuya a la generación de leads. Este rol trabajará de cerca con los equipos de marketing, producto y ventas para alinear el contenido con los objetivos del negocio. Responsibilities - Crear contenido optimizado para SEO (blogs, landing pages, artículos, guías, etc.) alineado a la estrategia de inbound marketing. - Realizar investigación de palabras clave y análisis de tendencias de búsqueda. - Optimizar contenido existente para mejorar su posicionamiento en buscadores. - Colaborar con equipos de diseño y marketing para desarrollar contenido atractivo y de alto impacto. - Asegurar la coherencia del tono de voz de la marca en todos los contenidos. - Analizar el rendimiento del contenido (tráfico, ranking, conversión) y proponer mejoras continuas. - Implementar buenas prácticas de SEO on-page (meta tags, headings, interlinking, etc.). Qualifications - Experiencia previa como SEO Copywriter, Content Writer o rol similar. - Conocimiento sólido de SEO (on-page y básico de off-page). - Experiencia utilizando herramientas como Google Analytics, Search Console, SEMrush, Ahrefs o similares. - Excelente redacción y ortografía en español (inglés es un plus). - Capacidad para interpretar datos y convertir insights en acciones de contenido. - Organización y capacidad para manejar múltiples proyectos simultáneamente. Desirable - Experiencia en empresas SaaS o tecnología. - Conocimiento en inbound marketing y automatización. - Experiencia trabajando con CMS (WordPress u otros). - Nivel intermedio/avanzado de inglés.

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