Role Description We're looking for a senior copywriter who specializes in emails and thinks like a strategist. From long-form advertorial sequences to short-form campaigns and automated lifecycle flows, you write email copy that converts—and you don't wait to be told where the opportunity is. You spot the gap, propose the test, and track the result. You'll work directly with our Director of Customer Lifecycle & Revenue in a high-growth DTC environment where your work directly impacts revenue. Job Duties & Responsibilities - Craft persuasive product descriptions and compelling copy for our website to maximize conversion rates. - Create persuasive short and long-form product copy, advertorial-style content, and landing pages for our email marketing campaigns and customer journeys to drive increased conversions, sales, and retention. - Write and maintain transactional content associated with the website, including confirmation emails, fulfillment notifications, subscription notifications, etc. - Craft upsell, cross-sell, subscription, and loyalty campaign content to drive increased lifetime value (LTV) and retention. - Work cross-functionally with the SEO, content marketing, social media, and UX/UI teams to optimize strategies to increase traffic and conversions through landing page and lead magnet optimizations. - Collaborate with the marketing team to ensure alignment between copywriting efforts and overall marketing strategies. - Utilize a deep understanding of the customer journey from initial website entry to optimize content and messaging, facilitating seamless navigation and guiding users towards conversion. - Continuously analyze email performance, website traffic and user behavior to identify opportunities for improvement and refine copywriting strategies accordingly. - Proactively develop and manage A/B and multivariate copy tests across email, landing pages, and product pages; analyze results and apply learnings to continuously improve performance. - Contribute to marketing strategy development by identifying copy and messaging opportunities across the customer lifecycle and bringing forward proactive recommendations. - Develop, maintain, and evolve brand voice guidelines; ensure consistency across all owned channels and assets. - Assist with reviewing email campaign and content calendars to plan and schedule tests, assist with creation of email test briefs, and creation of creative briefs for tests associated with other A/B testing across the customer journey. Qualifications - 7+ years' experience in writing short and long-form marketing copy for DTC nutritional supplement companies. - Demonstrated results in email revenue, conversion rate improvement, and/or retention metrics. - Strong understanding of DSHEA & FTC guidelines for nutritional supplement advertising. - Familiarity with SEO/GEO principles and experience with SEO copywriting. - Excellent writing skills with a keen eye for detail and the ability to tailor messaging to different target audiences. - Creative thinker with the ability to generate innovative ideas and solutions. - Familiarity with analytics tools and the ability to use data to drive decision-making. - Ability to understand the user journey from initial website entry and optimize copy and content to facilitate conversion at each stage. - Ability to work independently in a fast-paced environment, managing multiple priorities without close supervision. - Experience developing and interpreting copy-driven A/B tests; comfort working alongside analytics and CRO tools. - Experience writing for and within email marketing platforms (Klaviyo preferred). - Passion for nutrition and wellness is a plus! Work from Home Requirements - Up-to-date Mac or Windows computer with anti-virus protection. - Reliable high-speed internet connection. - Quiet, distraction-free workspace. - Tech-savvy and comfortable learning new tools and software. - Must be comfortable and experienced using Microsoft Office tools (Excel, Outlook, Teams, Word, OneDrive). Benefits - Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the company. - 80 hours of paid vacation to start, with additional PTO that grows as you grow with us (tenure-based increases). - 40 hours of personal days each year for rest, life, and everything in between. - Paid gym membership to support your health and well-being. - 7 paid holidays. - 50% discount on all Dr. Berg products. - Fully remote work with a strong emphasis on healthy work–life balance. Compensation - Range: $40 - $52/hour DOE. - Hours: Monday – Friday, 9am – 6pm ET with one hour lunch break. - Location: Fully remote. - Type: Employment. Dr. Berg Nutritionals is an equal opportunity employer. We welcome applicants from all backgrounds. We are not currently hiring international or California-based individuals. Applicants must be legally authorized to work in the United States for any employer (W-2) positions.

• Conversions driven Search & Social Ad Copywriting: Write high-intent headlines and descriptions for Google Ads (RSA) that improve Quality Score and lower CPA. Craft compelling ad copy for Meta, LinkedIn, and other social platforms. • High-Conversion Landing Pages: Design the narrative flow and write the copy for landing pages that maintain “message match” from the ad and convert traffic at each stage of the funnel. • Conversion Rate Optimization (CRO): Constantly A/B test headlines, CTAs, and hooks. You’ll analyze performance data to iterate on winning copy and phase out underperforming assets. • Multi-Channel Scripting: Write high-impact scripts for both short-form and longer-form video ads. • Collaborative Strategy: Work closely with Ads managers and designers to ensure the creative vision aligns with the technical targeting and visual elements.

Role Description We're looking for a concept-driven freelance copywriter who can turn strategy into ideas and ideas into work people remember. This isn't a content-writing role. We're looking for someone who starts with the big idea and can carry it through campaigns, taglines, scripts, social activations, brand platforms, and messaging systems. Someone who can move comfortably between concept development and execution, and who understands that great copy doesn't just sound good—it solves a communication problem. Our projects span brand identity, advertising, experiential, social, digital, and motion. Some briefs arrive fully formed; others arrive as a challenge that needs to be unpacked before the creative work can begin. We need someone who can navigate both. This is a freelance partnership for recurring project work. Some assignments will be planned well in advance; others will require quick turnarounds and rapid ideation. We value responsiveness, flexibility, and people who can jump into a creative sprint without needing a long runway. What You'll Own - Creative Concepts: You develop campaign ideas, creative territories, and narrative frameworks that can scale across multiple channels and touchpoints. - Messaging Systems: You create the strategic language behind the work, from brand platforms and positioning statements to campaign messaging and audience-specific adaptations. - Copy Development: You write headlines, taglines, scripts, manifestos, social content, presentations, and long-form copy when required. - Creative Collaboration: You partner closely with creative directors, designers, strategists, producers, and account teams to shape work from brief to final delivery. - Bilingual Execution: You write and think creatively in both English and French, understanding that strong bilingual work requires adaptation, not translation. - Rapid Ideation: You generate multiple creative routes, explore different angles, and help teams evaluate which ideas are strongest before moving into production. - Creative Problem Solving: You ask the right questions when a brief is unclear, challenge assumptions when needed, and help sharpen the thinking before the work begins. Qualifications - Demonstrated experience writing concept-driven creative work for brands, agencies, studios, or production companies - Exceptional writing skills in both English and French - A portfolio that shows strong campaign thinking, not just execution - Experience writing across multiple formats, including advertising, social, digital, video, experiential, and brand communications - Ability to move quickly without sacrificing strategic thinking or creative quality - Comfortable receiving feedback, presenting rationale, and iterating on work collaboratively - Strong understanding of brand voice, audience behavior, and creative storytelling - Availability for recurring freelance mandates, including occasional short-notice creative sprints Nice-to-Haves - Experience writing for integrated 360 campaigns - Agency experience within fast-paced creative environments What Success Looks Like - Creative teams want you involved early because your thinking improves the brief before the writing even begins. - Your concepts are strong enough to open conversations, not just fill layouts. - Clients and internal teams have options to react to, not a single route that's difficult to evolve. - Ideas survive the journey from presentation to production because they're built on strategic foundations. - You can move between English and French without losing the strength, nuance, or intent of the original idea. - Feedback makes the work better, not slower. - When a last-minute brief arrives, the team knows you can jump in, find the signal in the noise, and help create a path forward. Engagement Details - Freelance / contract-based - Project-based work with the potential for ongoing collaboration - Remote-friendly, with preference for candidates located in Montreal or Eastern Time Zone - Workload will fluctuate based on project needs, with some weeks requiring significant involvement and others requiring little or no time commitment

• Write high-performing UGC scripts for paid social campaigns across TikTok, Meta, and other short-form platforms • Develop social-first concepts, hooks, ad angles, and video structures designed for conversion • Collaborate with creative strategists, editors, creators, and media buyers to improve ad performance • Adapt messaging quickly based on performance insights and creative testing results • Contribute to organic social content ideation where needed