Metro Vein Centers is a rapidly growing healthcare practice specializing in state-of-the-art vein treatments. Our board-certified physicians and expert staff are on a mission to improve people’s quality of life by relieving the painful, yet highly treatable symptoms of vein disease—such as varicose veins and heavy, aching legs. With over 60 clinics across 7 states, and still growing, we’re building the future of vein care—delivering compassionate, results-driven care in a modern, patient-first environment. We proudly maintain a Net Promoter Score (NPS) of 93, the highest patient satisfaction in the industry.
Director of Lifecycle Marketing
Location
United States
Posted
4 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Director of Lifecycle Marketing
Metro Vein Centers
Role Description The Director of Lifecycle Marketing owns the patient lifecycle end-to-end — from first inquiry through booking, attendance, treatment completion, and reactivation. Unlike traditional retention-focused roles, this position is about preventing dropoff and accelerating the path to treatment in a high-consideration healthcare journey. As a strategic partner to Revenue Cycle Management (RCM), Patient Intake (Sales), Tech and Data, and Operations, you'll own HubSpot as the connective tissue across these functions, define the lifecycle KPI framework, establish the testing and measurement methodology, and own governance for all patient and marketing communications. You'll manage and develop our Lifecycle Marketing Manager, setting the strategic vision while staying close enough to the work to QA campaigns, troubleshoot workflows, and pressure-test the data. Key Responsibilities - Own the patient lifecycle end-to-end, with strategic accountability across booking, attendance, treatment completion, and reactivation. - Identify dropoff points across digital and offline touchpoints (email, SMS, front desk, in-clinic, direct mail) and prioritize the highest-leverage interventions at each stage. - Translate operational realities (no-show patterns, intake bottlenecks, insurance authorization timing, post-treatment follow-up gaps) into communications strategies that drive measurable outcomes. - Champion AI across the lifecycle function, e.g. predictive modeling (no-show, conversion, reactivation), personalization, content generation, and agentic automation for QA, deliverability monitoring, and anomaly detection. - Partner with Ops on NPS and reputation-focused automations (review requests, survey triggers, detractor routing). - Partner with Tech and Data on instrumentation, integrations, data hygiene, and measurement infrastructure. - Manage and develop the Lifecycle Marketing Manager. - Own patient lifecycle communications and behavior within HubSpot, partnering closely with tech and data on architecture, data hygiene, integrations, and governance. - Define the roadmap for automation, segmentation, and personalization across email, SMS, and other lifecycle channels. - Partner with Tech and Data on integrations between HubSpot and adjacent systems (Luma, EMR, RCM platforms, intake tools). - Define and own the lifecycle KPI framework, with particular focus on consult attendance, treatment completion, and patient reactivation. - Establish the testing framework for the function, including A/B and incremental holdout testing to measure causal lift in addition to topline metrics. - Design, instrument, and analyze experiments that distinguish lifecycle-driven impact from baseline behavior. - Build dashboards and reporting cadences that provide a shared view of lifecycle performance and incrementality. - Own governance for all patient and marketing communication—channel strategy, contact frequency, message hierarchy, suppression rules, and brand voice. - Own sender infrastructure and consent architecture across email and SMS, including domain authentication, list hygiene, preference centers, and TCPA-compliant opt-in/opt-out flows. - Establish the operating model for how lifecycle, brand, intake, and ops teams coordinate on patient-facing messaging. - Ensure all communications meet HIPAA, TCPA, CAN-SPAM, and state-level healthcare marketing requirements; partner with Legal/Compliance on consent management, data handling, and audit readiness. - Stay current on healthcare marketing regulations and platform policy changes (Apple MPP, Google deliverability shifts, SMS carrier rules, etc.). Qualifications - 6–8 years of lifecycle marketing experience managing complex lifecycle journeys. - Healthcare industry experience ideal; multi-location consumer healthcare, dental, or specialty care strongly preferred. - Proven track record of partnering with RCM, intake/sales, and operations functions. - Strong command of lifecycle metrics and frameworks, particularly booking, attendance, completion, and reactivation. - Proven experience building structured testing and experimentation frameworks (A/B and incremental holdout) to measure causal lift. - Technical fluency across email and SMS infrastructure, authentication (SPF, DKIM, DMARC, BIMI), deliverability and inbox placement, 10DLC registration, carrier filtering, and IP/domain reputation management. - Demonstrated fluency in CRM tools; HubSpot experience a plus. - Highly analytical; fluent in Excel/Google Sheets and/or BI tools (Looker, Tableau, etc.). - Working knowledge of HIPAA and healthcare marketing compliance. - Proven track record of leveraging HIPAA-compliant AI as a force multiplier, predictive scoring, personalization, content generation/optimization, and agentic QA/ops automation. - Hands-on enough to QA workflows, troubleshoot data issues, and pressure-test campaign logic. - Familiarity with emerging messaging channels (RCS Business Messaging, branded sender verification) and a point of view on where to invest as the channel matures. - Excellent communication skills; able to influence senior cross-functional leaders. - Comfortable operating in a fast-paced, growth-oriented environment with high performance expectations. The Metro Vein Centers Difference Healthy legs. Happier lives. At Metro Vein Centers, we believe exceptional care begins with an exceptional experience. Our mission is to make vein care approachable, empowering, and connected to overall well-being. From the first conversation to the final follow-up, every patient interaction reflects our commitment to compassion, expertise, and trust. - Patients First, Always – Every interaction should make our patients feel valued, heard, and cared for. - Stronger Together – Teamwork and collaboration drive our success. We lift each other up to deliver the best for our patients. - A Can-Do Spirit – We meet every challenge with positivity, flexibility, and problem-solving energy. - Results That Make a Difference – We’re driven to improve lives through meaningful, measurable outcomes. - Commitment to Growth – We invest in our people, fostering advancement and professional development at every level.
Related Guides
Related Categories
Related Job Pages
More Marketing Jobs
Role Description We are currently looking for a motivated Virtual Assistant with expertise in cross-sells and affiliate marketing to join our client's team and take their operations to the next level. In this role, you will be responsible for performing various tasks, including: - Support the growth and optimization of affiliate partnerships through proactive communication, performance monitoring, and execution of marketing strategies; - Maintain daily communication with affiliate partners and networks, including onboarding and activation support; - Monitor performance metrics such as clicks, conversions, EPC, CVR, and revenue; identify anomalies or underperformance; - Implement and manage Email and SMS marketing strategies and operational tasks; - Escalate partner issues (tracking discrepancies, caps, approvals) with clear documentation and supporting data; - Execute optimization tasks defined by the internal team (pausing offers, updating caps, reallocating traffic, etc.); - Analyze recurring performance reports using Google Sheets and Excel; - Research and recommend best practices to improve affiliate and campaign performance; - Collaborate closely with internal teams to support ongoing marketing initiatives; Qualifications - 1–2 years of hands-on experience in affiliate marketing, performance marketing, or related roles; - Familiarity with affiliate platforms and networks; - Experience implementing Email and SMS marketing campaigns; - Exposure to fintech, credit, loans, or other performance-driven verticals is preferred; - Strong analytical skills and ability to interpret performance data; - Proficiency in Google Sheets and Excel; - Strong English communication skills (written and verbal); - Adaptable, proactive team player who thrives in fast-paced environments; - Ability to apply feedback quickly and contribute to continuous improvement; Benefits - Work from home; - Payment in dollars per working hour (40-hour week); - Starting salary between $6 - $8 per hour depending on your experience, with room for raises based on performance; - A workplace that values its people; - Professional development opportunities to grow your career; - Be part of a supportive team that values your input and achievements; - Referral bonus: If you refer a candidate, you will receive a $50 bonus once they’re hired by one of our clients;
• Drive net-new pipeline by designing and executing field marketing programs: webinars, trade shows, in-person events, and digital activations, ensuring a focus on ROI from the start • Build multi-touchpoint, integrated campaigns that move leads through the funnel using ads, email, social, content, and more, optimizing ruthlessly based on performance data • Partner with sales to align marketing activity directly to pipeline goals; communicate clearly on metrics that matter to leadership • Leverage AI tools to accelerate campaign development, personalize outreach, analyze performance, and find competitive edges faster • Identify and evaluate third-party and co-marketing demand generation opportunities with a sharp eye on cost-per-opportunity • Work cross-functionally with Product Marketing to develop and repurpose content that converts • Support customer marketing programs that protect and expand existing relationships through cross-sell and retention initiatives • Monitor pipeline health and make real-time adjustments to keep numbers on track or ahead of plan
• Define the go to market strategy • Analyze competitive positioning and define competitive strategy • Create new product strategy/vision and timing • Ensure effective market competitiveness and pricing analysis • Lead marketing, promotion, and launch strategy initiatives • Provide market and technology research, competitive analysis • Integrate market knowledge, strategic insight and strong user focus • Partner with senior leaders and clients to develop marketing growth strategies
Role Description We are seeking a Senior Product Marketing Manager to own product marketing for Prove’s Welcome solutions portfolio, including Prefill for Consumer, Prefill for Business, and Human Assurance. Reporting to the Senior Director of Product Marketing, this role sits at the intersection of portfolio strategy, competitive differentiation, and go-to-market execution. You will be responsible for shaping how Prove’s Welcome solutions are positioned, enabled, and adopted—while partnering closely with Product, Verticals, Sales, and Marketing to turn market insight into revenue impact. This is an ideal role for a product marketer who excels at bringing clarity and focus to evolving solutions while scaling proven offerings. Key Responsibilities - Welcome Solutions Product Marketing Ownership - Own end-to-end product marketing for Prove’s Welcome solutions portfolio, including Prefill for Consumer, Prefill for Business, Human Assurance, and future solutions. - Define positioning, messaging frameworks, value propositions, and personas for Welcome solutions. - Partner closely with Product to translate roadmap, capabilities, and customer value into clear, compelling market narratives. - Lead go-to-market planning and execution for Welcome solution launches, pilots, and feature releases. - Develop core solution assets including pitch decks, one-pagers, solution briefs, demos, and website messaging. - Act as the internal subject matter expert for Welcome solutions across Sales, Marketing, and Revenue teams. - Cross-Team Collaboration, Launch Excellence & GTM Enablement - Partner closely with Product, Engineering, and Solutions to understand roadmap priorities and build repeatable processes for translating product roadmap updates into clear launch plans. - Create scalable templates and standards for core GTM assets in support of launches to drive consistency and efficiency. - Support in establishing best practices, playbooks, and workflows that enable the product marketing team to operate with speed, clarity, and cross-functional alignment. - Partner with Sales, Demand Generation, and Brand to deliver cohesive go-to-market execution. - Create strategies and plans to incorporate voice-of-customer insights and real-world use cases into the product marketing function. - Support broader product marketing initiatives and launches as needed across Prove’s portfolio. - Verticalized Intelligence & Enablement - Support verticalized product marketing intelligence. - Develop vertical-specific messaging, value propositions, and use-case narratives tailored to priority industries. - Create enablement and campaign-support assets such as vertical solution briefs, pitch decks, case studies, and talking points. - Support demand generation and field marketing campaigns with verticalized content and insights. - Incorporate customer proof, market trends, and vertical-specific challenges into Grow solution storytelling. Qualifications - 5+ years of product marketing experience in B2B technology (fintech, identity, fraud, payments, or security strongly preferred). - Experience owning product marketing for a solution portfolio or multiple related products. - Proven ability to operate in both early-stage and scaling environments. - Strong go-to-market execution skills, including launches, enablement, and asset development. - Experience building sales enablement materials. - Experience developing verticalized messaging or industry-specific GTM strategies a strong plus. - Excellent storytelling, writing, and presentation skills. - Highly collaborative, organized, and comfortable operating in a fast-paced, high-growth environment. - Bachelor’s degree required; MBA or equivalent experience a plus. Benefits - Competitive salaries & Bonus Plan (for eligible roles) and Equity Plan. - Modern Health for financial, mental, and physical wellness. - 401(k) Retirement Plan & Match (US Offices) and Local Country Pension (International Offices). - Unlimited Vacation and Flexible hours. - Comprehensive medical benefits for you and your family ❤️. - Emotional & Physical Wellness – Access to wellness services (EAP & Prove Well-Being Reimbursement). - Bottomless snacks & beverages for certain office locations. - Daily GrubHub stipend for lunch if coming into the office (US Offices). - A great place to work and connect with other talented Provers like yourself!
