• Design and execute acquisition, activation, retention, and monetization strategies • Leverage generative AI and automation to scale ideas • Translate complex features into clear, concise messaging and build launch playbooks • Create processes, templates, and playbooks to enable independent execution

• Establish a repeatable, scalable GTM orchestration model across the organization • Eliminate disconnects across functional silos • Ensure the field is fully enabled, informed, and competitive • Create closed-loop feedback mechanisms from field execution back into product and marketing • Increase revenue productivity, competitive win rates, and product adoption • Lead alignment across all revenue-impacting functions, including Product & R&D, Product Marketing, Sales & Pre-Sales, Enablement, Customer Success, and Competitive Intelligence • Own definition and validation of the value proposition and development of clear, differentiated positioning • Ensure sales teams understand the when, why, and how to sell each product • Partner with competitive intelligence teams to monitor key competitors and translate insights into actionable frontline guidance • Establish formal mechanisms for capturing field insights and feeding those insights into product development and marketing strategy

• Own GTM strategy for Life360’s advertising products and solutions across Direct and Self-serve (SS) business lines — from audience and data products to programmatic, CTV, online video, and native — including how each is positioned, packaged, and commercialized. • Build the messaging frameworks, positioning, and category narrative that differentiate Life360 Ads, and keep them consistent across every surface, seller, and slide. • Translate audience, identity, measurement, and household reach into compelling, plain-language value propositions for marketers and their agencies. • Partner with Product Management to influence the roadmap, define launch readiness, and make sure what we build is something the market is ready to buy. • Own launch plans end to end for new ad products and capabilities, coordinating across Product, Engineering, Data Science, Partnerships, Sales, and Comms. • Define packaging and commercialization strategies in partnership with Sales and Revenue. • Create the sales collateral that closes deals — one-sheets, pitch decks, case studies, FAQs, objection handling, and training — and make it easy to find and use. • Equip sales teams with market insight and competitive intelligence so reps walk into every room sharper than the competition. • Conduct customer and market research to pressure-test positioning, surface unmet needs, and feed product strategy. • Establish and monitor the KPIs — alongside qualitative market feedback — that tell us how our products are landing and where to iterate.

• Develop programs that increase awareness, understanding, and adoption of ZoomInfo Talent Solutions across the broader ZoomInfo go-to-market organization. • Partner closely with sales leadership, overlays, account executives, account managers, and customer success teams to drive engagement and revenue opportunities. • Create and maintain the materials sellers use every day, including: Battlecards, One-pagers, Sales presentations, Competitive positioning, Discovery guides, Customer stories, Solution briefs. • Develop clear, differentiated messaging that helps both internal teams and external buyers understand the value of ZoomInfo Talent Solutions. • Ensure consistency across sales conversations, launches, campaigns, customer communications, and product experiences. • Lead internal launch readiness efforts for new products, features, and innovations. • Coordinate communication, training, enablement, and activation programs to drive adoption across the organization. • Own competitive intelligence programs and maintain battlecards, objection handling frameworks, and market insights that help sellers compete more effectively. • Develop customer stories, testimonials, and success narratives that strengthen sales conversations and support go-to-market efforts.