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Senior Manager, Organic Growth, Website Experience
Location
Canada
Posted
3 days ago
Salary
$114.5K - $129K / year
Seniority
Senior
Job Description
Senior Manager, Organic Growth, Website Experience
Wave HQ
• Drive Organic Growth • Develop and execute organic growth initiatives across SEO, AI search, and owned digital experiences that increase qualified traffic, sign-ups, activation, and revenue. • Develop Wave's approach to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). • Monitor shifts in search and discovery behaviour, identifying opportunities to strengthen Wave’s visibility and market leadership. • Evaluate emerging channels, technologies, and AI platforms that influence how small business owners discover solutions. • Establish reporting and dashboards that provide clear visibility into performance and impact. • Lead Website Experience & Optimization • Own the website strategy, roadmap, and performance across Wave’s digital properties. • Ensure the website effectively delivers a best-in-class experience that supports acquisition, education, activation, and conversion. • Build and lead a robust experimentation program focused on improving conversion rates and customer journeys. • Partner with Product, Design, and Lifecycle Marketing teams to optimize key customer website flows. • Drive Search Excellence & Content Authority • Lead technical SEO, site architecture, structured data, and content optimization initiatives. • Build strategies that increase Wave's visibility, authority, and recommendation rates across traditional and AI search experiences. • Partner with Product Marketing and Content teams to create search-informed content that drives acquisition and engagement. • Continuously test and refine messaging, topics, and format based on data and audience insights.
Job Requirements
- 8+ years of experience in SEO, organic growth, website optimization, or growth marketing.
- Proven success growing acquisition, conversion, and revenue in a SaaS, fintech, or product-led growth environment.
- Deep expertise in technical SEO, content strategy, website optimization, and CRO.
- Strong understanding of AEO, GEO, AI search, and the future of digital discovery.
- Experience with analytics, experimentation, and SEO platforms.
- Strong analytical, strategic, and cross-functional leadership skill
- 3+ years of people leadership experience.
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