Founded in 2011, LTK is the global technology platform purpose-built to empower lifestyle creators to monetize their content. The full-service platform connects brands, creators, and shoppers with a world-class shopping app and trusted tools and technology that make content instantly shoppable. Today, premium lifestyle creators in 160+ countries drive more than $5 billion+ in annual retail sales through their LTK Shop profiles. More than 40 million consumers turn to LTK Shops in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite creators. More than 8,000 retailers and 1M brands partner with LTK to gain access to its global creator network for content that converts against performance-driven, cross-channel KPIs. LTK is headquartered in Dallas, TX, and currently operates on five continents.
Social Media Specialist
Location
United States
Posted
3 days ago
Salary
0
Seniority
Mid Level
No structured requirement data.
Job Description
Social Media Specialist
LTK USA
Role Description LTK is seeking a Social Media Specialist to help bring LTK’s social presence to life through compelling, platform-native content across Instagram, TikTok, LinkedIn, YouTube and other emerging social channels. This is a highly creative, hands-on role for someone who deeply understands social media, culture, creators, trends and visual storytelling. - Support the day-to-day creation of social-first content across LTK’s consumer and corporate channels. - Translate brand messages, creator stories, product updates, company moments and cultural trends into engaging content. - Concept, shoot, edit, write and publish content that captures attention. - Fluent in short-form video, social trends, platform behaviors and community engagement. - Excited to experiment with new formats, hooks, series and creative approaches. How you will make an impact Social Content Creation - Create original social-first content for LTK’s owned channels, including short-form video, Reels, TikToks, carousels, graphics, social copy, stories and other platform-native formats. - Concept, shoot and edit content that brings LTK’s brand, creators, products, campaigns and company stories to life. - Turn brand messages, product updates, creator stories, press moments and cultural trends into engaging social content. - Help develop creative ideas for recurring series, editorial franchises, trend moments and campaign content. - Write clear, engaging and platform-appropriate captions, hooks, overlays and social copy. - Ensure content feels current, visually compelling, social-native and aligned with LTK’s brand voice. Platform Execution - Support day-to-day publishing across LTK’s consumer and corporate social channels. - Adapt content for each platform based on audience expectations, creative best practices and format needs. - Monitor platform trends, conversations and cultural moments to identify content opportunities for LTK. - Help maintain a consistent publishing cadence across channels. - Support community engagement by monitoring comments and identifying conversation opportunities. Performance & Learning - Track content performance and use learnings to improve future creative. - Help identify which formats, hooks, topics and creative approaches are resonating with LTK’s audiences. - Bring ideas for how to evolve content based on platform insights and audience behavior. - Stay curious and experimental, helping the team test new creative approaches. Cross-Functional Collaboration - Work closely with PR, brand strategy, integrated marketing, creator, brand, product and design teams. - Collaborate with internal teams to gather information, assets, product details, creator stories and campaign context. - Support the Senior Manager, Social Media Strategy in maintaining social calendars, content plans and publishing workflows. - Help ensure social content supports broader company priorities while still feeling native to each platform. Qualifications - 2–4 years of experience in social media, content creation, editorial content or a related field. - Strong hands-on content creation skills, including concepting, shooting and editing short-form video. - Deep understanding of Instagram, TikTok, LinkedIn and YouTube. - Strong visual eye and understanding of social-first storytelling. - Ability to write engaging captions, hooks, overlays and short-form copy. - Comfortable being behind the camera and capturing content in real time. - Experience using social editing and creative tools. - Strong understanding of social trends, creator culture, internet culture and platform behaviors. - Creative, resourceful and excited to generate new ideas quickly. - Highly organized and able to manage multiple content requests, deadlines and channels. - Strong communication skills and ability to collaborate across teams. - A fast-moving, curious and flexible mindset. - A mindset focused on seizing opportunities and moving with urgency. - Dedication to fierce prioritization and operational excellence. - Adaptability to a dynamic, fast-moving environment. - A growth mindset and openness to feedback. Preferred Experience - Experience creating content for a consumer, lifestyle, retail, creator economy, media, fashion, beauty or technology brand. - Experience creating short-form video for TikTok, Instagram Reels and YouTube Shorts. - Experience supporting live event or real-time social coverage. - Familiarity with creator marketing, affiliate marketing, social commerce or influencer marketing. Benefits - The opportunity to be part of the leading global company in creator commerce. - A remote-first, productivity-first environment. - Competitive compensation and benefits package to meet the needs of you and your family. - 401(k) with LTK company matching. - Medical Insurance, Vision Insurance, Dental Insurance. - Paid Maternity Leave and Paid Paternity Leave. - Summer Fridays and Flexible PTO.
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