• Own the design and evolution of PAR’s Revenue Operations operating model across the three ownership lanes: Process (Revenue Performance), Tools & Data (Revenue Architecture), and Governance (Commercial Control) • Build and lead a high-performing Revenue Operations team, driving accountability, capability building, and organizational effectiveness • Own PAR’s enterprise-wide revenue operating model and commercial execution framework across the Restaurant Vertical • Translate executive strategy into scalable systems, clear ownership, and measurable execution; serve as the architect of PAR’s revenue operating system • Act as the connective layer between executive strategy and field execution, ensuring alignment across commercial objectives, processes, systems, and financial outcomes • Partner with GTM leadership and General Managers to drive accountability, forecast discipline, and revenue performance • Serve as a strategic advisor on segmentation, pricing governance, GTM structure, and overall revenue architecture • Drive enterprise-wide initiatives that improve revenue predictability, sales productivity, customer expansion, and operating leverage • Lead cross-functional transformation initiatives across Sales, Customer Success, Finance, Legal, IT, and Operations to improve scalability and reduce complexity • Own Salesforce platform strategy, including consolidation, data integrity, integration architecture, and CPQ governance • Own executive-level revenue intelligence, including pipeline governance, bookings integrity, forecasting, attainment analytics, and investor-facing reporting • Lead, mentor, and develop the RevOps team while fostering a culture of ownership, simplification, and execution speed

• Own the end-to-end seller experience: identify friction points and bottlenecks across the GTM workflow, from lead to close to renewal, and drive systematic elimination of non-selling time • Set the prioritization roadmap for architecture, tooling, and process improvements; decide what gets built, what gets bought, and what gets integrated • Be accountable for whether changes actually stick: new tools, new motions, and new processes are only valuable if reps adopt them — you own adoption, not just delivery • Partner with regional sales leaders and frontline reps to surface pain points and translate them into a backlog of improvements the team can execute • Own the GTM system architecture: design the integration map across CRM (NetSuite), quoting (ConnectWise), pricing guidance, MoneyMap, and the broader RevTech stack • Lead GTM Engineers who build and automate workflows across the sales motion — lead-to-close, renewal-to-expansion, deal registration, pipeline automation — and prototype new RevOps capabilities • Oversee the GTM Tooling team: CRM administration and configuration, data engineer responsible for customer data quality and master data integrity, and day-to-day management of the RevOps tech stack • Own build-vs.-buy decisions for every component of the GTM tech stack; document rationale and maintain the integration roadmap • Sequence technology investments behind the data foundation: instrument against existing systems first, integrate second • Design and deliver seller onboarding, training, and certification programs in partnership with HR; reduce new rep ramp time from 20+ months toward a 12 to 18 month target • Develop and deploy sales play collateral in partnership with Marketing; ensure plays are not just published but adopted — embedded in rep workflows, tracked, and iterated based on performance data • Drive partner and ecosystem enablement in coordination with Marketing and Partner Management; embed co-sell motions in seller workflows • Own the enablement measurement framework: track play utilization, onboarding completion, certification rates, and rep confidence scores — and connect them to pipeline and win rate outcomes • Lead Trace3's AI-enabled seller productivity roadmap: AI-generated account briefs, automated proposal drafting, next-best-action prompts, and propensity-driven territory planning • Own the Win Room and deal monitoring capability: track live deal progress against playbook benchmarks, surface at-risk pipeline before deals slip, and create intervention mechanisms for sales leadership • Partner with IT and the product/engineering function on foundational data and platform decisions that enable AI-powered commercial use cases • Identify, prototype, and hand off new RevOps capabilities — moving from innovation to operational ownership at a cadence the business can absorb • Own change management for every new tool, process, or GTM motion RevOps introduces; work in partnership with HR and the enterprise change management function where relevant • Build the measurement infrastructure to track adoption — not deployment — of every significant initiative the RevOps function delivers • Serve as the voice of the seller inside RevOps: ensure that the function builds for field reality, not internal convenience

• Develop and execute the company's overall revenue strategy • Oversee marketing strategy, lead generation, brand positioning, and campaign performance • Drive customer acquisition, conversion, expansion, and retention initiatives • Coach leaders and teams to consistently exceed performance goals • Collaborate with executive leadership on company strategy and growth initiatives

• Own and administer GTM variable compensation architecture including accelerators and SPIFs across sales, BDRs, CSMs, SAs and the partner team • Model scenarios to stress test costs and behaviour incentives before plans are finalized • Partner with finance on commission actuals and with HR on benchmarking against market data • Own the plan roll out with the people team and GTM leadership • Work with sales enablement to ensure reps have a clear path to OTE • Partner with finance and GTM leadership to model headcount unlock criteria • Serve as the RevOps lead on all post-close GTM integration items • Track integration milestones and surface risks to RevOps leadership