• Develop and implement growth strategies to increase client acquisition and revenue. • Identify new business opportunities, target industries, and market segments for recruitment and outsourcing services. • Design and optimize lead generation campaigns across digital and traditional channels. • Create systems for prospecting, nurturing, and converting potential clients. • Monitor market trends, competitor activities, and industry opportunities to drive growth initiatives. Marketing Strategy & Planning • Develop and maintain the company's annual and quarterly marketing plans. • Build and execute integrated marketing campaigns to increase brand awareness and lead generation. • Create and manage marketing budgets, timelines, and performance metrics. • Establish positioning and messaging strategies for recruitment, staffing, and outsourcing solutions. • Collaborate with leadership to align marketing objectives with overall business goals. Marketing Funnel Development & Optimization • Design and manage end-to-end marketing funnels from awareness to conversion. • Implement lead nurturing strategies using CRM and marketing automation platforms. • Track campaign performance and optimize conversion rates throughout the customer journey. • Develop landing pages, email sequences, content strategies, and lead magnets. • Analyze funnel performance and provide recommendations for continuous improvement. Client & Vendor Management • Build and maintain strong relationships with existing and prospective clients. • Coordinate with vendors, marketing partners, agencies, and service providers to ensure successful project execution. • Manage partnerships and strategic alliances that support business growth. • Serve as a key point of contact for marketing-related client initiatives and collaborations. • Ensure client satisfaction through proactive communication and strategic support. Brand Development & Digital Marketing • Strengthen company branding across digital and offline channels. • Oversee website, social media, content marketing, SEO, email marketing, and paid advertising efforts. • Develop thought leadership and employer branding initiatives. • Ensure consistent brand messaging across all marketing materials and communications. Analytics & Reporting • Establish KPIs and reporting frameworks for marketing and growth activities. • Track lead generation, conversion rates, client acquisition costs, ROI, and campaign effectiveness. • Present regular performance reports and growth recommendations to management. • Use data-driven insights to improve marketing performance and business outcomes.

Role Description We’re looking for a Senior Growth Marketing Manager to join our growing Revenue Marketing team! In this role, you will play a key part in owning how we reach, attract, and convert our highest-value customers across paid and web. You will be responsible for: - Paid acquisition strategy - Website conversion - Campaign automation - Managing two direct reports Qualifications - 5+ years in growth marketing, demand generation, or paid acquisition at a B2B SaaS company - Experience managing paid programs with real budget responsibility - Experience managing or influencing web conversion strategy - Comfortable as a player-coach: managing two direct reports while staying hands-on - Think in systems: automation, workflows, experimentation - Use data to make decisions and communicate them clearly - Actively use AI tools to work faster and smarter Requirements - Own paid strategy and performance for our two brands - Set audience strategy, targeting architecture, and budget allocation - Drive efficiency improvements through sharper ICP-based audience segmentation - Run a structured test-and-learn cadence - Partner with Brand & Content team on messaging inputs and creative strategy - Own the web and conversion function through your direct report - Set the strategic direction for CRO across our website - Ensure web tracking is set up correctly and integrated with paid reporting - Build and manage AI-enabled marketing workflows and campaign automation - Work closely with Product Marketing to apply ICP-validated audience segments - Run a regular feedback loop with Sales on messaging resonance Benefits - Supportive environment to help foster your passion for work - Opportunities for professional and personal growth - Encouragement to show up as your authentic self - Impact as a key metric in your role Company Description Push is an all-in-one platform that helps businesses grow and scale their companies by simplifying HR, payroll, time tracking, and scheduling. Our purpose is to help our customers free up their time by making people management ridiculously easy, so they can focus on their passion. - Customer base includes brands like Earls Restaurant, Cactus Club, Crumbl Cookies, and more - Remote-first company with options to work from anywhere in Canada

Role Description Buscamos uma pessoa Analista de Mídia Offline/OOH para atuar no planejamento, negociação, execução e acompanhamento de campanhas em canais offline, como rádio, OOH, TV, mídia impressa e outros formatos tradicionais. Queremos alguém com visão analítica, organização e capacidade de transformar mídia offline em uma alavanca mensurável de crescimento. Essa pessoa terá um papel importante na estruturação de testes, controle de investimento, relacionamento com veículos e análise de impacto das campanhas no negócio. Principais responsabilidades - Planejamento e estratégia de mídia offline - Apoiar o planejamento de campanhas em canais offline, como rádio, OOH, TV, mídia impressa e ativações regionais - Desenvolver planos de mídia alinhados aos objetivos de aquisição, crescimento e posicionamento da MaisMei - Contribuir com análises de mercado, praças, formatos, cobertura, frequência, audiência e oportunidades regionais - Apoiar a definição de estratégias de veiculação considerando público-alvo, sazonalidade, verba disponível e metas de negócio - Mapear oportunidades com veículos, fornecedores e parceiros de mídia offline - Contribuir para a construção de testes por praça, período, formato e mensagem. - Negociação, compra e operação - Realizar contato, cotação e negociação com veículos, exibidoras, rádios, fornecedores de OOH e demais parceiros - Elaborar e atualizar mapas de mídia, cronogramas de veiculação e controles de investimento - Conferir propostas comerciais, autorizações, PIs, prazos, formatos e condições negociadas - Solicitar, organizar e acompanhar o envio de materiais para veiculação - Garantir a correta execução das campanhas, acompanhando entregas, prazos e possíveis divergências - Controlar budgets, distribuição de verba, documentação, notas fiscais e faturamentos relacionados às campanhas - Mensuração e análise de resultados - Apoiar a estruturação de testes de mídia offline com critérios claros de mensuração, como região, período, baseline histórico e grupos de controle - Acompanhar resultados das campanhas conectando dados de mídia com indicadores de negócio, como acessos, instalações, cadastros, conversões, CAC e uplift incremental - Elaborar relatórios de veiculação, pós-venda e aprendizados das campanhas - Identificar oportunidades de otimização em praças, formatos, veículos, horários, mensagens e distribuição de verba - Contribuir para a construção de uma operação de mídia offline mais mensurável, eficiente e escalável - Interface e colaboração - Trabalhar em conjunto com os times de Performance, Criação, Conteúdo, Dados, ASO e Produto - Traduzir aprendizados de campanhas offline em recomendações práticas para novas ações - Apoiar o time de criação com informações sobre formatos, especificações técnicas e prazos de entrega dos materiais - Manter relacionamento ativo com veículos, fornecedores, parceiros e áreas internas - Contribuir com organização, visão crítica e senso de prioridade na evolução da operação de mídia Qualifications - Experiência com planejamento, compra ou operação de mídia offline - Conhecimento de canais como rádio, OOH, TV, mídia impressa e/ou ativações regionais - Experiência com elaboração de planos de mídia, mapas de veiculação e cronogramas - Vivência em negociação com veículos, fornecedores ou parceiros de mídia - Boa capacidade analítica para leitura de dados, resultados e oportunidades de otimização - Organização para controle de budgets, prazos, documentos, PIs e faturamentos - Domínio intermediário de Excel ou Google Sheets - Capacidade de trabalhar com múltiplas demandas, fornecedores e prazos simultaneamente - Graduação cursando ou completa em Publicidade e Propaganda, Marketing, Comunicação, Administração ou áreas correlatas Requirements - Experiência anterior em agência de publicidade, veículo de mídia ou empresa com operação forte de mídia offline - Conhecimento básico de métricas como alcance, frequência, GRP, TRP, CPM, CPP e audiência - Familiaridade com dados de audiência, como Kantar IBOPE ou ferramentas similares - Experiência com campanhas regionais, testes de mídia, estudos de incremento ou análise de uplift - Experiência com mídia offline para aquisição de usuários, aplicativos, produtos digitais ou negócios de alto volume - Conhecimento em ferramentas de visualização de dados, como Looker Studio ou Power BI - Visão integrada entre mídia offline, performance digital, marca e crescimento Benefits - Esperamos uma pessoa organizada, analítica e com boa capacidade de negociação, que combine experiência prática em mídia offline/OOH com visão de negócio e mensuração. - Essa pessoa deve ter atenção aos detalhes, senso de prioridade e facilidade para lidar com múltiplos fornecedores, prazos e áreas internas. - Importante ter raciocínio crítico para conectar campanhas offline a indicadores de negócio. - Mais do que comprar mídia, queremos alguém que pense junto: que ajude a estruturar testes, identificar oportunidades por praça, acompanhar aprendizados e transformar mídia offline em um canal cada vez mais eficiente, mensurável e estratégico para a MaisMei.

Role Description We are seeking a highly driven and strategic Marketing & Growth Strategist to lead our client acquisition, marketing, and growth initiatives. This role is responsible for developing and executing comprehensive marketing strategies that generate qualified leads, strengthen our brand presence, drive client acquisition, and support the growth of our recruitment and outsourcing services. The ideal candidate combines strategic thinking with hands-on execution, has experience building marketing funnels, managing client and vendor relationships, and can create scalable growth systems that contribute directly to revenue generation. Key Responsibilities - Growth & Client Acquisition Strategy - Develop and implement growth strategies to increase client acquisition and revenue. - Identify new business opportunities, target industries, and market segments for recruitment and outsourcing services. - Design and optimize lead generation campaigns across digital and traditional channels. - Create systems for prospecting, nurturing, and converting potential clients. - Monitor market trends, competitor activities, and industry opportunities to drive growth initiatives. - Marketing Strategy & Planning - Develop and maintain the company's annual and quarterly marketing plans. - Build and execute integrated marketing campaigns to increase brand awareness and lead generation. - Create and manage marketing budgets, timelines, and performance metrics. - Establish positioning and messaging strategies for recruitment, staffing, and outsourcing solutions. - Collaborate with leadership to align marketing objectives with overall business goals. - Marketing Funnel Development & Optimization - Design and manage end-to-end marketing funnels from awareness to conversion. - Implement lead nurturing strategies using CRM and marketing automation platforms. - Track campaign performance and optimize conversion rates throughout the customer journey. - Develop landing pages, email sequences, content strategies, and lead magnets. - Analyze funnel performance and provide recommendations for continuous improvement. - Client & Vendor Management - Build and maintain strong relationships with existing and prospective clients. - Coordinate with vendors, marketing partners, agencies, and service providers to ensure successful project execution. - Manage partnerships and strategic alliances that support business growth. - Serve as a key point of contact for marketing-related client initiatives and collaborations. - Ensure client satisfaction through proactive communication and strategic support. - Brand Development & Digital Marketing - Strengthen company branding across digital and offline channels. - Oversee website, social media, content marketing, SEO, email marketing, and paid advertising efforts. - Develop thought leadership and employer branding initiatives. - Ensure consistent brand messaging across all marketing materials and communications. - Analytics & Reporting - Establish KPIs and reporting frameworks for marketing and growth activities. - Track lead generation, conversion rates, client acquisition costs, ROI, and campaign effectiveness. - Present regular performance reports and growth recommendations to management. - Use data-driven insights to improve marketing performance and business outcomes. Qualifications - Bachelor's degree in Marketing, Business Administration, Communications, or a related field. - 3-5+ years of experience in growth marketing, business development, client acquisition, or strategic marketing. - Experience within recruitment, staffing, outsourcing, BPO, professional services, or related industries is highly preferred. - Proven track record of generating leads and acquiring clients through strategic marketing initiatives. - Strong understanding of marketing funnels, CRM systems, automation tools, and digital marketing channels. - Experience managing client and vendor relationships. - Excellent communication, presentation, and project management skills. Preferred - Experience with HubSpot, Salesforce, Zoho CRM, or similar platforms. - Knowledge of SEO, PPC, content marketing, email marketing, and social media advertising. - Experience developing go-to-market and growth strategies. - Strong analytical and reporting capabilities. Key Performance Indicators (KPIs) - Number of qualified leads generated - Client acquisition rate - Marketing-qualified leads (MQLs) - Sales-qualified leads (SQLs) - Cost per lead (CPL) - Client acquisition cost (CAC) - Marketing campaign ROI - Funnel conversion rates - Client retention and satisfaction metrics - Revenue contribution from marketing initiatives What Success Looks Like Within the first 6 months, the Marketing & Growth Strategist will have: - Developed and implemented a comprehensive marketing and growth plan. - Established a measurable lead generation and client acquisition system. - Improved conversion rates across the marketing funnel. - Strengthened client and vendor relationships. - Created scalable marketing processes that contribute directly to business growth and revenue generation.