Há 6 anos no mercado, a MaisMei se consolidou como a maior solução para MEI do Brasil, com mais de 4 milhões de usuários, ajudando microempreendedores a simplificar sua rotina, ganhar agilidade e focar no crescimento dos seus negócios. Fazemos parte do grupo Visma, uma empresa global de software com sede na Noruega, presente em mais de 30 países e reconhecida por construir negócios de longo prazo com forte autonomia local. A Visma é uma das líderes globais em soluções de software para gestão empresarial, apoiando desde o pequeno empreendedor até grandes organizações.
Offline Media Analyst
Location
Brazil
Posted
4 days ago
Salary
0
Seniority
Mid Level
Job Description
Offline Media Analyst
MAISMEI
Role Description Buscamos uma pessoa Analista de Mídia Offline/OOH para atuar no planejamento, negociação, execução e acompanhamento de campanhas em canais offline, como rádio, OOH, TV, mídia impressa e outros formatos tradicionais. Queremos alguém com visão analítica, organização e capacidade de transformar mídia offline em uma alavanca mensurável de crescimento. Essa pessoa terá um papel importante na estruturação de testes, controle de investimento, relacionamento com veículos e análise de impacto das campanhas no negócio. Principais responsabilidades - Planejamento e estratégia de mídia offline - Apoiar o planejamento de campanhas em canais offline, como rádio, OOH, TV, mídia impressa e ativações regionais - Desenvolver planos de mídia alinhados aos objetivos de aquisição, crescimento e posicionamento da MaisMei - Contribuir com análises de mercado, praças, formatos, cobertura, frequência, audiência e oportunidades regionais - Apoiar a definição de estratégias de veiculação considerando público-alvo, sazonalidade, verba disponível e metas de negócio - Mapear oportunidades com veículos, fornecedores e parceiros de mídia offline - Contribuir para a construção de testes por praça, período, formato e mensagem. - Negociação, compra e operação - Realizar contato, cotação e negociação com veículos, exibidoras, rádios, fornecedores de OOH e demais parceiros - Elaborar e atualizar mapas de mídia, cronogramas de veiculação e controles de investimento - Conferir propostas comerciais, autorizações, PIs, prazos, formatos e condições negociadas - Solicitar, organizar e acompanhar o envio de materiais para veiculação - Garantir a correta execução das campanhas, acompanhando entregas, prazos e possíveis divergências - Controlar budgets, distribuição de verba, documentação, notas fiscais e faturamentos relacionados às campanhas - Mensuração e análise de resultados - Apoiar a estruturação de testes de mídia offline com critérios claros de mensuração, como região, período, baseline histórico e grupos de controle - Acompanhar resultados das campanhas conectando dados de mídia com indicadores de negócio, como acessos, instalações, cadastros, conversões, CAC e uplift incremental - Elaborar relatórios de veiculação, pós-venda e aprendizados das campanhas - Identificar oportunidades de otimização em praças, formatos, veículos, horários, mensagens e distribuição de verba - Contribuir para a construção de uma operação de mídia offline mais mensurável, eficiente e escalável - Interface e colaboração - Trabalhar em conjunto com os times de Performance, Criação, Conteúdo, Dados, ASO e Produto - Traduzir aprendizados de campanhas offline em recomendações práticas para novas ações - Apoiar o time de criação com informações sobre formatos, especificações técnicas e prazos de entrega dos materiais - Manter relacionamento ativo com veículos, fornecedores, parceiros e áreas internas - Contribuir com organização, visão crítica e senso de prioridade na evolução da operação de mídia Qualifications - Experiência com planejamento, compra ou operação de mídia offline - Conhecimento de canais como rádio, OOH, TV, mídia impressa e/ou ativações regionais - Experiência com elaboração de planos de mídia, mapas de veiculação e cronogramas - Vivência em negociação com veículos, fornecedores ou parceiros de mídia - Boa capacidade analítica para leitura de dados, resultados e oportunidades de otimização - Organização para controle de budgets, prazos, documentos, PIs e faturamentos - Domínio intermediário de Excel ou Google Sheets - Capacidade de trabalhar com múltiplas demandas, fornecedores e prazos simultaneamente - Graduação cursando ou completa em Publicidade e Propaganda, Marketing, Comunicação, Administração ou áreas correlatas Requirements - Experiência anterior em agência de publicidade, veículo de mídia ou empresa com operação forte de mídia offline - Conhecimento básico de métricas como alcance, frequência, GRP, TRP, CPM, CPP e audiência - Familiaridade com dados de audiência, como Kantar IBOPE ou ferramentas similares - Experiência com campanhas regionais, testes de mídia, estudos de incremento ou análise de uplift - Experiência com mídia offline para aquisição de usuários, aplicativos, produtos digitais ou negócios de alto volume - Conhecimento em ferramentas de visualização de dados, como Looker Studio ou Power BI - Visão integrada entre mídia offline, performance digital, marca e crescimento Benefits - Esperamos uma pessoa organizada, analítica e com boa capacidade de negociação, que combine experiência prática em mídia offline/OOH com visão de negócio e mensuração. - Essa pessoa deve ter atenção aos detalhes, senso de prioridade e facilidade para lidar com múltiplos fornecedores, prazos e áreas internas. - Importante ter raciocínio crítico para conectar campanhas offline a indicadores de negócio. - Mais do que comprar mídia, queremos alguém que pense junto: que ajude a estruturar testes, identificar oportunidades por praça, acompanhar aprendizados e transformar mídia offline em um canal cada vez mais eficiente, mensurável e estratégico para a MaisMei.
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