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Performance Copywriter

CopywriterCopywriterFull TimeRemoteSeniorTeam 51-200Since 2010H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

7 days ago

Salary

$50K - $70K / year

Seniority

Senior

Bachelor Degree3 yrs expEnglish

Job Description

Performance Copywriter

MailerLite

• Conversions driven Search & Social Ad Copywriting: Write high-intent headlines and descriptions for Google Ads (RSA) that improve Quality Score and lower CPA. Craft compelling ad copy for Meta, LinkedIn, and other social platforms. • High-Conversion Landing Pages: Design the narrative flow and write the copy for landing pages that maintain “message match” from the ad and convert traffic at each stage of the funnel. • Conversion Rate Optimization (CRO): Constantly A/B test headlines, CTAs, and hooks. You’ll analyze performance data to iterate on winning copy and phase out underperforming assets. • Multi-Channel Scripting: Write high-impact scripts for both short-form and longer-form video ads. • Collaborative Strategy: Work closely with Ads managers and designers to ensure the creative vision aligns with the technical targeting and visual elements.

Job Requirements

  • 3–5 Years of Experience: Proven track record in a performance marketing agency or a fast-growing B2B brand.
  • Native English Proficiency: Excellent written and verbal communication skills in English.
  • US Market Competency: Proven experience and deep understanding of the US market.
  • A "Conversion-First" Mindset: You know the difference between "clever" copy and "converting" copy. You understand consumer psychology and triggers.
  • Technical Literacy: Familiarity with Google Ads interfaces, landing page builders, and basic SEO principles.
  • Data Fluency: You aren't afraid of the numbers. You can look at a dashboard, see a high bounce rate, and know exactly how to rewrite the hero section to fix it.
  • Portfolio of Wins: You have a proven track record of success. You can show us campaign metrics, before-and-after copy examples, or case studies that demonstrate a direct lift in conversions.
  • Working hours overlap: At least 4 hours of daily overlap with the CET timezone.

Benefits

  • International health insurance: Provided with coverage in most countries, with a monthly payout available in select countries where coverage is limited
  • Company-paid retreats: Once a year, we gather for a week to work, learn, and have fun together
  • 31 days of vacation (including public holidays): We encourage you to unplug and recharge!
  • 12 paid sick days: For your physical and mental well-being, no doctor's note required. Parents can use them to care for their sick children
  • 4 creative days: One paid day off per quarter to do something creative and fun
  • 12 parental days: Enjoy one paid day off each month to treasure time with your children
  • Parental leave: 100% paid leave when welcoming a new child through birth (3 months maternity, 1 month paternity) or adoption
  • Parenting budget of $1000: A $1000 special gift to celebrate the arrival of your little one, whether through childbirth or adoption
  • Joy Budget: Annual allowance to spend on what brings you joy, starting at $1,000 per year and increasing over time
  • MacBook and other tools: These help you to do your job efficiently

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