Director, Brand Communication
Location
Washington + 1 moreAll locations: Washington | Illinois
Posted
9 days ago
Salary
$175K - $220K / year
Seniority
Lead
No structured requirement data.
Job Description
Director, Brand Communication
Sono Bello
Role Description The Director, Brand Communications is a senior creative leadership role responsible for the ideas, storytelling, and messaging that define how Sono Bello connects with patients and prospective patients across every channel. This is not a media or analytics role; it is a creative strategy role, and the right candidate will have spent their career making and shaping communications that move people. We have been moving from a single-product company to a multi-product portfolio. For a creative leader, that means the opportunity to build messaging architecture and campaign platforms across a growing range of products and services. You will lead a mix of internal creative staff and external creative agency partners, bringing the strategic vision and creative authority to get the best out of both. You will write briefs that inspire great thinking, lead reviews with a clear point of view, and hold a high bar for what gets made. You understand the difference between work that checks a box and work that actually moves people. Key Responsibilities - Creative Development & Production: Lead creative development from brief through production and launch. Originate and shape the ideas that define how the brand shows up across TV, video, digital, social, and direct response. - Communication Strategy: Define and evolve the brand’s communications strategy across paid, owned, and earned channels. Build the messaging architecture and campaign frameworks that connect Sono Bello’s business objectives to the patients and prospective patients who matter most. - Creative Agency Leadership: Set the creative direction for external agency partners and hold them accountable. Write briefs that inspire great thinking and give feedback that elevates the work. - Internal Creative Team Management: Lead and develop a small internal team managing production, influencer partnerships, and ongoing content needs. - Cross-functional Collaboration: Partner with the Integrated Media team, service line, and analytics teams to understand what is working and why. Qualifications - 10–15+ years in brand communications, creative strategy, or advertising — agency-side, in-house, or both. - Deep experience leading TV and video creative, including brand and direct response formats, from brief through production. - Track record managing creative agency relationships with clear direction, high standards, and the ability to push partners to produce their best work. - Proven ability to develop communications strategies and creative platforms that connect brand positioning to business results. - Comfortable developing communications that serve both brand-building and direct response objectives without sacrificing either. - Consumer brand, healthcare, or direct-to-consumer experience strongly preferred. Fortune 500 or scaled national brand experience a plus. Leadership Attributes - Strong creative instincts and the strategic vocabulary to back them up. - Genuine curiosity about consumers, culture, and what makes ideas land. - Ability to simplify the complex and write briefs that inspire. - Authentic leadership style, investing in the people around you. - Willingness to form opinions without perfect data and not settling for merely good enough work. Why This Role Matters Sono Bello has built one of the most recognized brands in medical aesthetics on the strength of its outcomes, its people, and its ability to connect with patients at a deeply personal level. This role is the opportunity to build the communications strategy and creative foundation that takes the brand to the next level. For a creative leader who wants real creative authority, a meaningful challenge, and the resources of a scaled national company behind them, this is a rare opportunity to leave a mark. Compensation The compensation range for this role is $175,000 - $220,000 + Bonus. Benefits - Medical - Dental - Vision - Life Insurance - 401K - EAP - PTO & Paid Holidays
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