• Own the end-to-end experimentation lifecycle: ideation, hypothesis formation, test design, execution, measurement, and reporting. Build and maintain a structured learning agenda that tracks what we’ve tested, what we’ve learned, and what’s next. • Identify and evaluate potential new demand generation channels (e.g., paid media, partnerships, community, events, content syndication, direct mail, product-led motions) that could unlock incremental growth beyond our current engines. • Design and run rapid experiments to validate or invalidate channel hypotheses before Freed commits more significant resources, budget and people. Move fast, fail fast, and document everything. • Collaborate closely with internal marketing, sales, product, and engineering teams to align experiments with broader go-to-market strategy and ensure learnings flow back to the organization. • Manage relationships with agency partners and external vendors, directing their efforts toward high-priority experiments and holding them accountable for results. • Build clear, actionable reporting that translates experiment results into investment recommendations—where to scale, where to iterate, and where to cut. • Develop frameworks and processes for continuous experimentation that can be repeated and scaled as the team grows. • Stay on top of emerging channels, tools, and tactics in the B2B and healthcare marketing landscape, bringing fresh ideas to the table consistently. • Leverage AI tools and automation to accelerate every stage of your work—from research and audience segmentation to creative generation, campaign analysis, and reporting. We're an AI company; we expect you to operate like one.

• Own paid media strategy and day-to-day execution across relevant international markets - Meta, Google Search,Tiktok and emerging regional platforms relevant to key markets (Asia, UK/Europe, Middle East) • Hit weekly output KPIs across platforms, including a consistent cadence of new creative pushes to market; leverage AI and automation to unlock efficiency • Analyse performance data and optimise towards key metrics like NC CPA , ROAS, LTV:CAC • Leverage top-performing organic content in paid media strategies that meet KPI standards, never sacrificing brand or reputation. • Develop and scale a high-velocity creative testing framework in collaboration with the creative team, covering audiences, hooks, formats, and landing page experiences; own the feedback loop between data and creative direction • Use data analysis and attribution tools (e.g., Northbeam, Triple Whale, Hyros, or equivalent) to monitor performance, surface drivers, and optimise towards objectives. • Own forecasting, budgeting, and pacing of paid spend across all international markets, ensuring efficient and scalable growth with clear visibility into spend allocation • Prepare and present regular performance reports, that include insights, untapped customer segments, learnings, and recommendations. • Plan, launch, and optimize campaigns to drive customer acquisition and subscription growth at efficient CAC across each market.

• Deliver profitable growth for DTC brands through effective paid social campaign execution, optimisation, and performance analysis across Meta and TikTok. • Work closely with Senior Paid Social Managers and Growth Executives to ensure campaigns are delivering against performance targets while continuously identifying opportunities to improve results. • Be responsible for executing, managing, and optimising paid social campaigns across a portfolio of DTC e-commerce brands. • Own the day-to-day management and optimisation of paid social campaigns across Meta and TikTok. • Monitor account performance daily, identifying opportunities to improve efficiency, increase scale, and maintain profitability. • Proactively implement optimisation strategies based on data. • Execute full-funnel campaign strategies across prospecting, retargeting, and retention activity. • Support the scaling of successful campaigns by identifying opportunities to increase spend while maintaining key performance metrics. • Analyse performance data across Meta Ads Manager, TikTok Ads Manager, Triple Whale, Shopify, and internal reporting tools to identify trends, opportunities, and risks. • Take ownership of performance reporting by ensuring data is accurate, insights are meaningful, and recommendations are commercially focused. • Quickly identify performance issues and work collaboratively with senior team members to implement recovery plans and testing strategies. • Work closely with Creative Strategists to provide performance-driven feedback on creative assets. • Support client calls, performance reviews, and planning discussions by providing accurate campaign updates and actionable insights. • Build strong relationships through responsiveness, professionalism, and a proactive approach to problem-solving. • Collaborate closely with team members to ensure account strategies are executed effectively.

• Deliver profitable growth for DTC brands through effective paid social campaign execution, optimisation, and performance analysis across Meta and TikTok. • Take ownership of strategy and performance across a portfolio of DTC e-commerce brands, ensuring activity remains aligned with client objectives, commercial targets, and growth plans. • Lead account planning by identifying opportunities to improve customer acquisition, increase efficiency, and scale profitable growth. • Develop and oversee testing roadmaps across audiences, creative, offers, landing pages, and campaign structures, ensuring accounts continue to evolve and improve over time. • Analyse performance across Meta, TikTok, Triple Whale, Shopify, and reporting platforms to identify trends, opportunities, and areas of concern. • Monitor key growth metrics including ROAS, CAC, MER, NC-ROAS, and customer acquisition efficiency, ensuring accounts remain on track to achieve performance targets. • Identify underperforming areas quickly and develop recovery plans that address performance issues while maintaining client confidence. • Partner closely with Creative Strategists to ensure creative output is aligned with account objectives and informed by performance data. • Act as the primary day-to-day strategic contact for assigned clients, building strong relationships through trust, reliability, and consistent performance. • Support the development of Paid Social Managers through mentoring, coaching, and knowledge sharing, helping raise standards across the team.