Scaling e-commerce businesses through advanced digital marketing strategies.
Senior Paid Social Manager
Location
United Kingdom
Posted
7 days ago
Salary
£45K - £52K / year
Seniority
Senior
Job Description
Senior Paid Social Manager
Soar With Us
• Deliver profitable growth for DTC brands through effective paid social campaign execution, optimisation, and performance analysis across Meta and TikTok. • Take ownership of strategy and performance across a portfolio of DTC e-commerce brands, ensuring activity remains aligned with client objectives, commercial targets, and growth plans. • Lead account planning by identifying opportunities to improve customer acquisition, increase efficiency, and scale profitable growth. • Develop and oversee testing roadmaps across audiences, creative, offers, landing pages, and campaign structures, ensuring accounts continue to evolve and improve over time. • Analyse performance across Meta, TikTok, Triple Whale, Shopify, and reporting platforms to identify trends, opportunities, and areas of concern. • Monitor key growth metrics including ROAS, CAC, MER, NC-ROAS, and customer acquisition efficiency, ensuring accounts remain on track to achieve performance targets. • Identify underperforming areas quickly and develop recovery plans that address performance issues while maintaining client confidence. • Partner closely with Creative Strategists to ensure creative output is aligned with account objectives and informed by performance data. • Act as the primary day-to-day strategic contact for assigned clients, building strong relationships through trust, reliability, and consistent performance. • Support the development of Paid Social Managers through mentoring, coaching, and knowledge sharing, helping raise standards across the team.
Job Requirements
- 3+ years of paid social experience within an agency or DTC e-commerce environment, with a proven track record of scaling brands through Meta and TikTok advertising.
- Advanced understanding of paid social strategy, customer acquisition, creative testing methodologies, and full-funnel growth planning.
- Strong commercial acumen with the ability to connect marketing performance to wider business objectives and growth outcomes.
- Proven experience developing account strategies that improve customer acquisition efficiency, increase revenue, and drive sustainable growth.
- Advanced analytical capabilities, with confidence using Triple Whale, Shopify, GA4, Meta, and TikTok reporting environments to identify opportunities and solve performance challenges.
- Excellent client-facing communication skills, with the ability to confidently lead strategy discussions, performance reviews, and planning sessions.
- Experience mentoring, coaching, or supporting the development of junior team members, helping elevate performance across the wider team.
- Strong project management and organisational skills, with the ability to balance strategic thinking and day-to-day execution.
- Proactive, commercially minded, and comfortable taking ownership of performance outcomes.
- Passionate about growth marketing, innovation, and helping both clients and colleagues achieve success.
Benefits
- Join a fast-growing and ambitious company with a collaborative, people-first culture.
- Benefit from a hybrid-first working model, with remote working and optional access to our London office for collaboration and team connection.
- Enjoy 27 days of annual leave, plus Bank Holidays and your birthday off each year.
- Work abroad for up to 30 days per year (T&Cs apply), giving you added flexibility and balance.
- Benefit from a company pension scheme designed to support your long-term future.
- Access private health insurance after 6 months, helping you prioritise your wellbeing.
- Receive life insurance cover alongside Smart Health wellbeing support services.
- Benefit from a healthcare cash plan covering dental, optical, and physiotherapy support.
- Follow a clear and structured progression plan designed to support your professional growth and career development.
- Participate in annual salary reviews linked to performance and contribution.
- Enjoy monthly incentives and a Kudos reward scheme that recognises and celebrates great work.
- Be rewarded through a Christmas performance bonus scheme.
- Access ongoing training and personal development opportunities to continue building your skills and expertise.
- Join a supportive and collaborative team environment focused on growth, learning, and success.
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