• Deliver profitable growth for DTC brands through effective paid social campaign execution, optimisation, and performance analysis across Meta and TikTok. • Work closely with Senior Paid Social Managers and Growth Executives to ensure campaigns are delivering against performance targets while continuously identifying opportunities to improve results. • Be responsible for executing, managing, and optimising paid social campaigns across a portfolio of DTC e-commerce brands. • Own the day-to-day management and optimisation of paid social campaigns across Meta and TikTok. • Monitor account performance daily, identifying opportunities to improve efficiency, increase scale, and maintain profitability. • Proactively implement optimisation strategies based on data. • Execute full-funnel campaign strategies across prospecting, retargeting, and retention activity. • Support the scaling of successful campaigns by identifying opportunities to increase spend while maintaining key performance metrics. • Analyse performance data across Meta Ads Manager, TikTok Ads Manager, Triple Whale, Shopify, and internal reporting tools to identify trends, opportunities, and risks. • Take ownership of performance reporting by ensuring data is accurate, insights are meaningful, and recommendations are commercially focused. • Quickly identify performance issues and work collaboratively with senior team members to implement recovery plans and testing strategies. • Work closely with Creative Strategists to provide performance-driven feedback on creative assets. • Support client calls, performance reviews, and planning discussions by providing accurate campaign updates and actionable insights. • Build strong relationships through responsiveness, professionalism, and a proactive approach to problem-solving. • Collaborate closely with team members to ensure account strategies are executed effectively.

• Deliver profitable growth for DTC brands through effective paid social campaign execution, optimisation, and performance analysis across Meta and TikTok. • Take ownership of strategy and performance across a portfolio of DTC e-commerce brands, ensuring activity remains aligned with client objectives, commercial targets, and growth plans. • Lead account planning by identifying opportunities to improve customer acquisition, increase efficiency, and scale profitable growth. • Develop and oversee testing roadmaps across audiences, creative, offers, landing pages, and campaign structures, ensuring accounts continue to evolve and improve over time. • Analyse performance across Meta, TikTok, Triple Whale, Shopify, and reporting platforms to identify trends, opportunities, and areas of concern. • Monitor key growth metrics including ROAS, CAC, MER, NC-ROAS, and customer acquisition efficiency, ensuring accounts remain on track to achieve performance targets. • Identify underperforming areas quickly and develop recovery plans that address performance issues while maintaining client confidence. • Partner closely with Creative Strategists to ensure creative output is aligned with account objectives and informed by performance data. • Act as the primary day-to-day strategic contact for assigned clients, building strong relationships through trust, reliability, and consistent performance. • Support the development of Paid Social Managers through mentoring, coaching, and knowledge sharing, helping raise standards across the team.

• Develop and execute multi-channel ABM campaigns targeting high-value accounts using firmographic, technographic, and behavioral data. • Collaborate with Sales, Product Marketing, and Content teams to build personalized engagement strategies for buying committees. • Own campaign performance metrics, including ROI, ROAS, and pipeline contribution. • Partner with regional field teams to align ABM efforts with local go-to-market strategies. • Contribute to field marketing strategy and execution, helping elevate team impact and consistency. • Support event strategy, regional activations, and sales enablement initiatives. • Develop content necessary for execution, including email, landing page, ad copy, case studies, and blogs. • Manage campaigns end-to-end, including content calendar, alignment with events, and reporting on success. • Drive alignment between Sales and Marketing through joint planning, daily management, and shared KPIs. • Lead ICP definition and account tiering exercises with Sales and Marketing stakeholders. • Use tools like Salesforce, HubSpot, and marketing automation platforms to track campaign performance. • Present insights and recommendations to senior leadership for continuous improvement.

Role Description Tenemos una oportunidad para vos, estamos buscando un/a Groceries Performance Specialist en Buenos Aires, Argentina. - Liderar la optimización de la operación en supermercados donde el servicio depende de shoppers de nuestros socios comerciales (partners), asegurando la implementación y adopción de procesos estandarizados a nivel regional. - Articular mesas de trabajo y negociaciones con los comercios asociados para coordinar mejoras operativas en la preparación de pedidos y la calidad de atención, logrando cambios eficientes sin tener control directo sobre su personal. - Analizar datos operativos y de rendimiento utilizando SQL y herramientas de Business Intelligence para identificar desvíos, diagnosticar causas raíz y transformarlos en planes de acción ejecutables. - Actuar como el integrador de la estrategia regional de supermercados, conectando las distintas áreas operativas, la gestión de la fuerza de trabajo y los equipos locales para unificar los aprendizajes del negocio. - Coordinar con los equipos de producto la traducción de necesidades del día a día de las tiendas en requerimientos técnicos claros, impulsando la adopción de mejoras tecnológicas en los 15 países de LATAM. Qualifications - Formación universitaria completa o avanzada en Ingeniería, Administración de Empresas, Economía, Ciencias del Comportamiento o carreras afines. - Experiencia profesional sólida en operaciones, mejora de procesos, gestión del rendimiento o consultoría operativa en entornos de alta complejidad. - Experiencia previa trabajando con modelos de negocio o ecosistemas que dependan de la ejecución de terceros (como operadores externos, proveedores o franquicias). - Manejo fluido y autónomo de bases de datos utilizando SQL para la extracción y procesamiento de información (se valorará positivamente el conocimiento en Python). - Nivel de idioma inglés avanzado, con la fluidez necesaria para mantener interacciones técnicas directas, consultas y reuniones con equipos globales. Benefits - Crear valor para un gran ecosistema de negocio. - Jugar en equipo, siempre: Pensar soluciones y construir colaborativamente, con buena energía. - Moverte a la velocidad de tus ideas y emprender. - Aprender, desarrollarte y reinventarte: Permitirte equivocarte, aprender haciendo, iterar y adaptarte a los cambios. - Generar impacto positivo en las personas y el planeta. - Trabajar de otra manera, en #ModoPeYa: no importa el tiempo ni el lugar desde donde trabajas, lo que importa es la agilidad con la que tomas decisiones, la flexibilidad para adaptarte y los resultados que alcanzas en equipo.