• Own and operate the tiered TAP structure, including partner tier definitions, entry/exit criteria, and performance SLAs • Recruit, onboard, and grow Nerdio's strategic technology partner base across partner categories: Applications, Clients & Peripherals, Storage & Infrastructure, DEX, Security, Networking, and Cost Savings • Maintain and evolve Tech Partner Central - the hub for partner documentation, partner cards, landing pages, and joint resources • Track and report partner-influenced pipeline, activations, and joint wins on a quarterly cadence • Serve as Nerdio's primary alliance liaison to Microsoft, covering AVD, Windows 365, Intune, Graph APIs, and Windows App integrations • Identify and drive resolution of key Microsoft integration blockers, measured by adoption impact on targeted SKUs and features • Ensure Nerdio maintains Day 1 support for Microsoft platform GA releases and leverages those milestones in joint go-to-market • Maintain Nerdio's Microsoft TAP program membership, NFR access, and co-sell program participation • Lead key strategic partnerships including Nutanix, IGEL, and others — driving joint customer deployments, technical integrations, and go-to-market programs • Conduct quarterly business reviews (QBRs) with Tier 1 partners, coordinating cross-functional input from Product, Engineering, and Sales • Own partner agreements from negotiation through fully executed signature, including TAP MSAs, co-sell addenda, and NFR/program fee terms • Develop and deliver co-marketing and co-sell motions with partner teams, targeting measurable outcomes such as sourced pipeline and joint opportunities • Create and maintain customer-facing collateral: solution briefs, partner cards, joint landing pages, and use-case content • Present at internal events (NerdioCon, Townhalls, Now & Next sessions) and external partner webinars • Track sponsorship KPIs and online engagement metrics across partner landing pages and shared content • Partner with Product Management and Engineering to translate alliance commitments into the product roadmap and ensure timely integration delivery • Collaborate with Product Marketing to amplify alliance announcements, co-authored content, and analyst recognition • Brief the Sales and SE organizations on how to leverage each tech alliance to accelerate and unblock customer deals • Report alliance program status and KPIs to executive leadership on a regular cadence

Title: Associate Social Director Location: Minneapolis; Philadelphia Job Description: What We Believe Carmichael Lynch is an integrated creative agency built on the belief that the strongest brands are brave enough to define their true purpose. Since 1962, we’ve helped clients uncover their singular brand truth and turn it into work that can’t be ignored. It’s the hard work of simple—ideas strengthened through integration, where disciplines converge and diverge seamlessly around one compelling truth to cut through clutter and drive real business impact. Our Hiring Philosophy Carmichael Lynch is committed to creating a diverse, safe and welcoming workplace with opportunity for all. We strive for inclusion, equity and diversity in both our words and actions. BIPOC, women, marginalized communities, LGBTQIA+, veterans and persons with disabilities are encouraged to apply. To learn more, please visit: https://www.carmichaellynch.com/about/ What’s In It for You* - Professional Development (performance reviews 2x annually, training opportunities related to your field of development, one-on-ones with managers, etc.) - We offer competitive, equitable salaries (reviewed annually to ensure equity and competitiveness) - A strong, vibrant, continually-evolving Diversity, Equity and Inclusion belief (in thought and action), encompassing our agency and our Employee Resource Groups (ERGs). Recognizing the voices that need to be heard. - Competitive, company and employee sponsored benefits, including: Medical, Dental, Vision, 401k, PTO (vacation/sick time) allowance, maternity leave, parental leave, paid company holidays, Family Building Benefit (adoption, surrogacy benefit), and much more. *Please note that these benefits only apply to full time roles Role: The associate director of social strategy (AD) develops, implements, and maintains forward-thinking social media engagement strategies across platforms and communities to support the business goals and priorities of the agency and its clients. We are looking for someone who lives and breathes social media, has command over the full social landscape, and can clearly articulate the role social plays in the overall brand strategy. This role requires a hybrid of creative and strategic skills, including expertise in the nuances of paid social advertising. The AD will manage direct reports and support both existing clients and new-business initiatives. Areas of Focus: - Lead the development of integrated social media strategies that align with business objectives, brand positioning, audience insights, and broader marketing initiatives. - Translate consumer, cultural, social listening, and performance data into actionable insights that inform content, campaign, community management, creator, and paid social strategies. - Develop channel-specific content and engagement frameworks, identify the right role for each platform and optimize strategies to drive awareness, consideration, engagement, and conversion. - Define measurement plans, KPIs, and reporting frameworks; analyze performance and deliver strategic recommendations that continuously improve business and social outcomes. - Serve as the primary strategic partner to our largest social media client, providing thought leadership, proactive recommendations, and clear guidance on social trends, platform evolution, content opportunities, and competitive activity. Qualifications/Traits: - 7+ years of experience dedicated to social media strategy, digital marketing, or integrated communications, preferably at an agency. - Deep expertise across major social platforms, social listening tools, creator/influencer ecosystems, emerging trends, and paid social best practices. - Strong analytical mindset with the ability to synthesize data, research, and cultural insights into clear strategic direction. - Proven experience leading large, complex client businesses and influencing cross-functional teams to deliver integrated marketing solutions. - Exceptional presentation, facilitation, and client management skills with the ability to communicate effectively at both working team and executive levels. - Experience with issues management, social listening, and crisis communications. - Working experience with social listening tools, platform ad managers, and content scheduling tools. - A bachelor’s degree in journalism, advertising, strategic communications, or public relations or relevant experience. The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on a variety of factors, including but not limited to budget, relevant experience, qualifications, and tenure in similar roles. Consideration may also be given to internal salary data for current or former employees in the same or similar positions. Salary Range: $100,000 - 120,000 annually

• Own and manage campaign performance across key Retail Media Networks including Amazon DSP, Walmart DSP, and Target DSP • Hands-on campaign trading and optimization with a high level of efficiency and attention to detail • Manage reporting and performance tracking through Q4 and key promotional periods • Monitor and optimize and build upon currently active retail DSP program, ensuring Q4 performance goals are met • Strong problem-solving skills with the ability to work independently in a lean environment • A self-starter who takes full ownership of their book of business with minimal oversight • Collaborate with internal teams to provide data-driven recommendations and programmatic insights

• Lead and develop the Variable Compensation team, providing direct supervision and training to ensure alignment with company objectives. • Design and manage global variable pay programs and sales incentive plans to drive performance and market competitiveness. • Develop annual compensation strategies and oversee the communication and training of these plans for sales leaders and teams. • Ensure all compensation processes are compliant, accurate, and aligned with global budgetary guidelines. • Partner with Finance and Sales Operations to manage budgets, track plan performance, and optimize compensation tools and systems. • Analyze compensation data and provide regular reporting to leadership, identifying trends and opportunities for process improvement. • Oversee payment calculations and onboarding processes, acting as the key point of contact for complex compensation issues. • Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.