Demand Generation Manager
Location
United States
Posted
1 day ago
Salary
$90K - $100K / year
Seniority
Lead
No structured requirement data.
Job Description
Demand Generation Manager
CompTIA Human Resources
Role Description We’re looking for a pipeline operator: someone who thinks strategically about campaigns and the funnel, but executes with rigor and accountability. You will own how campaigns are structured, launched, measured, and optimized — ensuring that marketing consistently produces high-quality pipeline aligned to sales expectations. This role is an individual contributor responsible for building the foundation of B2B demand generation excellence, including campaign architecture, funnel mechanics, and performance discipline. Essential Duties and Responsibilities - Build and Run the Demand Generation Engine - Design and own end-to-end, revenue-driven campaign architecture across verticals - Establish a repeatable system to plan, launch, and scale campaigns aligned to business priorities - Drive Pipeline Creation and Funnel Performance - Own marketing-sourced pipeline targets and optimize performance against them - Improve lead flow and Sales alignment to maximize conversion - Activate Channels and Content - Execute integrated campaigns across channels in partnership with vertical, content, and ABM teams - Ensure strong launch readiness with aligned messaging, targeting, sequencing, and assets - Own Measurement, Insights, and Optimization - Define measurement frameworks and track performance across campaigns and funnel stages - Deliver actionable insights and continuously optimize for pipeline volume, velocity, and conversion - Leverage Tools and Data Infrastructure - Own campaign orchestration, tracking, and attribution systems to enable performance visibility - Utilize data to drive decisions and continuously enhance reporting and measurement capabilities - Leverage AI for Efficiency and Performance - Apply AI to accelerate campaign planning, personalization, targeting, and performance optimization - Automate workflows and scale testing, execution, and insights using AI-enabled tools and best practices Key Performance Metrics - % contribution of marketing to total pipeline - Conversion rates by channel - Pipeline generated by campaign - MQL volume and quality - % improvement in productivity via automation/AI Qualifications - 5+ years in demand generation, growth marketing, or B2B campaign management - Hands-on experience with campaign orchestration and analytics platforms - Proven track record of building and scaling pipeline-generating marketing campaigns - Deep understanding of B2B funnel mechanics (lead scoring, lifecycle, conversion optimization) - Experience designing multi-channel campaigns tied to revenue outcomes - Strong analytical mindset with experience using data to optimize performance - Experience aligning closely with Sales on pipeline quality and handoff processes - Ability to operate both strategically (campaign design) and tactically (execution & optimization) - Experience working cross-functionally with vertical leads, content, and ABM teams - Comfort owning targets, forecasting contribution, and defending performance Education and/or Experience - Degree preferred but not required for the role - 5+ years of direct experience in related field Benefits - Health, Dental, and Vision Insurance & FSA/HSA Plans - Performance bonus up to 10% of base salary - Unlimited PTO & 15 Paid Holidays - Flexible Schedules & Summer Hours - 12 weeks of Paid Parental Leave - Sponsored Costco or Sam’s Membership - 401K Retirement Plan with 6% company match - Spot Bonuses for going above & beyond - Tuition Reimbursement - Home Office Allowance - Wellness Reimbursement - Student Loan Repayment - Broadband Stipend - Expected compensation based on experience and qualifications – $90,000 - $100,000
Related Guides
Related Categories
Related Job Pages
More Program Manager Jobs
• Serve as the senior leader responsible for the successful execution, oversight, and continuous improvement of the Work for Warriors Vermont program • Provide full operational oversight of program execution, staffing, and service delivery • Serve as the primary liaison and advisor to government leadership, including the State Family Program Director • Manage program performance, ensuring compliance with all reporting, outreach, and placement requirements • Develop and implement strategic plans to improve employment outcomes and program efficiency • Oversee data collection, tracking systems, and performance analytics to inform decisions • Build and maintain partnerships with employers, military units, and community organizations • Ensure timely submission of all required reports (monthly, quarterly, annual, and after-action)
• Take full ownership of individual and team fee achievement across your accounts • Generate opportunities to grow the client account and drive team results • Partner with key client stakeholders to identify and act on further growth opportunities • Identify client development opportunities and work with the management team, International Sourcing Centre (ISC), and Solutions team to implement client development strategies • Collaborate with the Solutions and ISC teams to design and present tailored solutions to the client when required • Monitor competitor performance and provide recommended actions to the leadership team • Actively promote Hays’ full service offering and engage the client at every opportunity • Develop and drive budgets, business plans, and sales plans aligned to account strategy • Direct and manage team performance in line with strategy, budgets, and business plans • Oversee all client placement activities — including onboarding, timesheets, aftercare, and dispute management — ensuring each is handled effectively • Conduct regular business planning to analyze team strengths, growth opportunities, and threats to the program • Ensure full compliance with service agreements, contracts, and all applicable legislative requirements • Conduct regular compliance audits to ensure all candidates meet critical process and client-specific requirements • Review audit findings and provide actionable recommendations for compliance improvements • Engage, direct, and support team members in contributing to quality management, risk identification, and issue resolution
Oversee international program partnerships, strengthen community-led initiatives, ensure program quality and compliance, and support donor relations to drive impactful development in the Latin American and Caribbean region.
Title: Prevention Manager (Program Manager II), Grade N25 Location: 7300 Calhoun Pl Derwood MD 20855 USA Department: Department of Health and Human Services Job Description: About the Position “Please note: The salary range above represents this position’s earning potential. The anticipated hiring range for this position will be $83,556 to $127,103, based on the candidate’s qualifications and experience.” Prevention Manager (Program Manager II) WHO WE ARE Montgomery County is located adjacent to Washington, D.C., and with over one million residents, is the most populous County in the State of Maryland. The County is also the most diverse County in the State and ranks among the top ten most diverse Counties in the nation. Montgomery County contains many major U.S. government offices, scientific research and learning centers, and business campuses. The Department of Health and Human Services (HHS) is responsible for the delivery of the County’s public health and human services that meet the needs of our community’s most vulnerable children, adults and seniors. The Department provides services through more than 120 programs at more than 20 locations. With over 2,000 employees, the Department of Health and Human Services is the largest County Department. As a department, we believe the health and wellness of the county can only be achieved by ensuring that every resident has fair opportunities to reach their fullest potential. This means access to quality housing, transportation, education, employment, health care, human services, safe neighborhoods, and healthy food. HHS provides critical services for residents who face a variety of obstacles in achieving their full potential. HHS plays an essential role in building a healthy and strong community. WHO WE ARE LOOKING FOR We're seeking an organized, driven, and compassionate person to join our growing team. If you have experience in substance use prevention, the strategic prevention framework, implementing evidence-based practices, and project management, we want to hear from you! Join the Prevention and Harm Reduction team and make a real difference in the fight against substance use and related harms! We're seeking a passionate and skilled individual to fill the Prevention Manager (Program Manager II) - position to lead prevention efforts. What You'll Be Doing Primary responsibilities of the Prevention Manager (Program Manager II) include: - Facilitate community outreach and engagement activities to raise awareness about substance use issues. - Build and maintain partnerships with a variety of interest groups, including schools, law enforcement, - healthcare providers, youth and community coalitions. The manager acts as a liaison and technical expert on substance use prevention. - Educate on evidence-based policies and initiatives that support substance use prevention and promote public health. - Assess community needs to identify substance abuse problems and trends. Develop evidence-based prevention strategies and programs. This includes creating logic models and action plans. - Oversee the execution of prevention programs. This can involve coordinating with schools, community organizations, and government agencies to deliver educational materials and training sessions. - Monitor and evaluate the effectiveness of prevention programs. - Analyze data to measure outcomes, assess program impact, and make necessary adjustments to improve results. - Support the development of grant proposals and manage funding to support prevention initiatives. This includes preparing and overseeing budgets, administrative reporting, and ensuring compliance with grant requirements. - Maintain accurate records and prepare periodic reports on program activities, progress, and monitor financial expenditures. - Perform other job-related duties as assigned. Evening and Weekend Hours: This position requires the ability to work occasional evening and weekend hours. This may include attending community meetings, providing community training, or hosting events. Working Offsite Locations: This position requires the ability to attend meetings or perform work at locations outside the office. Examples include state-mandated trainings, state meetings, etc. Background Statement: A background investigation will be conducted into the selected candidate prior to appointment, and it will be a significant factor in the hiring decision. This is a hybrid work environment that requires the selected candidate to be in the office a minimum of three (3) days per week. Minimum Qualifications Experience: Thorough five (5) years of professional experience in substance use prevention or a related field (public health, Social Work, behavioral health, public health policy, etc). Candidates with Supervisory experience are desirable. Education: Graduation from an accredited college or university with a Bachelor's Degree in Public Health, Social Work, Psychology, or a related field. Equivalency: An equivalent combination of education and experience may be substituted. License: If required by the position of assignment, possession and maintenance at all times of a valid Class “C” (or equivalent) driver’s license from the applicant's state of residence. Preferred Criteria, Interview Preferences Preferred Criteria: The application of those individuals meeting the minimum qualifications will be reviewed to determine the extent, relevance of training, and experience in the following areas: - Certified Prevention Specialist, or do you have a similar certification - Familiar with the Strategic Prevention Framework - Experience overseeing and/or managing the daily operations of prevention or similar health services - Community outreach experience - Experience in monitoring and evaluating programming related to prevention or a similar area - Experience leading, managing, or supervising a staff of three (3) or more, to include performance evaluation and management? Interview Criteria: - Experience in alcohol and substance use disorder to develop and implement public health strategies that involve community engagement and collaboration, including prevention, risk reduction, and health promotion initiatives. - The ability to lead, mentor, motivate, and appraise staff. - Experience in developing, implementing, and evaluating the effectiveness of prevention programs with outcome-based planning and data-driven approaches to understand community needs and determine the most effective strategies. IMPORTANT INFORMATION The Office of Human Resources (OHR) reviews the minimum qualifications of all applicants, irrespective of whether the candidate has previously been found to have met the minimum requirements for the job or been temporarily promoted to the same position. This evaluation is based solely on the information contained in the application/resume submitted for this specific position. Montgomery County Government(MCG) is an equal opportunity employer, committed to workforce diversity. Accordingly, as it relates to employment opportunities, the County will provide reasonable accommodations to applicants with disabilities, in accordance with the law. Applicants requiring reasonable accommodation for any part of the application and hiring process should email OHR at Hiring@montgomerycountymd.gov. Individual determinations on requests for reasonable accommodation will be made in accordance with all applicable laws. MCG also provides hiring preference to certain categories of veterans and veterans/persons with a disability. For more information and to claim employment preference, refer to the Careers webpage on Hiring Preference. All applicants will respond to a series of questions related to their education, relevant experience, knowledge, skills, and abilities required to minimally perform the job. The applicant's responses in conjunction with their resume and all other information provided in the employment application process will be evaluated to determine the minimum qualifications and preferred criteria or interview preference status. Based on the results, the highest qualified applicants will be placed on an Eligible List and may be considered for an interview. Employees meeting minimum qualifications who are the same grade will be placed on the Eligible List as a "Lateral Transfer" candidate and may be considered for an interview. This will establish an Eligible List that may be used to fill both current and future vacancies. If selected for consideration for this position, you may be required to provide evidence that you possess the knowledge, skills, and abilities indicated on your resume. Montgomery County Ethics Law: Except as provided by law or regulation, the County's "Public Employees" (which does not include employees of the Sheriff's office) are subject to the County's ethics law including the requirements to obtain advanced approval of any outside employment and the prohibitions on certain outside employment. The outside employment requirements of the ethics law can be found at 19A-12 of the County Code. Additional information about outside employment can be obtained from the Ethics Commission website.

