Role Description As Senior Brand and Content Manager, you own how Hilo's brand comes to life across content, campaigns, and communications. You lead content strategy, messaging, creative briefing, and brand measurement across our key markets. This is a hands-on role. You'll write the plan, write the brief, shape the message, work closely with agencies and stakeholders, and help bring campaigns to market. You will partner closely with our Head of Design, Paid Acquisition Lead, and cross-functional teams across Product, Scientific, PR, Events, and Commercial to ensure a consistent and compelling brand experience. Location: Remote within Europe, with occasional travel to the UK, Germany, and our headquarters in Neuchâtel. Core Responsibilities - Reach and influence the right audience: - Own the development and delivery of content and campaigns that build awareness, trust, and consideration. - Ensure the right messages reach the right audiences at the right moments. - Own content strategy, voice, and tone: - Own Hilo's content strategy across channels and customer touchpoints. - Develop clear messaging frameworks and maintain a consistent brand voice across markets. - Oversee content planning across brand, campaign, SEO, and educational content. - Use data, experimentation, and AI-enabled workflows to continuously improve performance. - Own the creative brief: - Develop creative strategies and briefs that drive effective top-of-funnel marketing. - Lead agency briefing and creative development processes. - Ensure creative output reflects audience insight, commercial priorities, and brand standards. - Make the brand measurable: - Establish and track key brand metrics, including awareness, recall, search interest, and share of voice. - Partner with the data team to understand what's working and where to improve. - Help position Hilo as the most trusted name in continuous blood pressure monitoring. - Partner across teams: - Work closely with Design, Product, Scientific, Commercial, PR, Events, and external partners to deliver a consistent brand experience. - Coordinate campaigns and content across stakeholders while maintaining quality and alignment. - Manage agency and freelance relationships where required. Qualifications - Strong experience in brand and content roles within consumer-facing businesses. - Proven ability to translate brand strategy into campaigns, content, and measurable results. - Experience managing agencies and collaborating with multiple stakeholders. - Excellent writing, briefing, communication, and project management skills. - Comfortable operating in a fast-moving, high-growth environment. - A portfolio that demonstrates strong thinking, execution, and impact. - Entrepreneurial, resourceful, and hands-on. Requirements - Experience in health, wellness, medtech, or other trust-driven categories. - Startup or scale-up experience. - German language skills. - Experience using AI tools to improve content creation, briefing, or production workflows. What Success Looks Like - Long-term, Hilo becomes the category-defining brand in continuous blood pressure monitoring. - In your first 30 days: you understand the business, the audience, and the biggest opportunities to strengthen our brand and content performance. - By the end of your first year: we have sharper messaging, stronger brand consistency, measurable improvements in awareness, and a significantly stronger presence across our key markets. What Makes You A Great Fit At Hilo by Aktiia, our values guide everything we do: - Move the Needle: - You focus on what truly drives impact for our customers and company. - You use data and clarity to guide your decisions and prioritise what matters most. - Content here is accountable, measured in awareness, recall, and share of voice, not vibes. - Move Fast, Learn, Refine: - You work with urgency and purpose, balancing speed with high quality. - You treat mistakes as learning opportunities, experiment thoughtfully, and iterate quickly. - You ship the brief and the campaign rather than wait for the perfect deck. - Team First: - You put the team above individual interests, building trust through openness and respect. - You encourage healthy debate, challenge directly while caring personally, and stand behind team decisions. - You own the content outcome while working through a freelance PR lead, your agency partners, and a close partnership with the Head of Design and Paid. Why Join Us? - Hilo by Aktiia is becoming one of the most important med-tech companies, and you can be part of this exciting story. - Work on a mission that matters: transforming cardiovascular health at global scale. - Be part of a high-impact, fast-growing, and venture-backed scale-up company. - Collaborate with a diverse, passionate, and talented team. - Competitive compensation and other benefits (depending on location).

Role Description The Senior Content Specialist will report to the Senior Manager of Brand Communications & PR. This role will work closely with other teams in the Marketing department to lead the development and distribution of thought leadership, product, and customer-centric content across internal and external channels. The Senior Content Specialist will also lead communication campaigns to clients, prospects, as well as the rest of the company. This person will play a leading role in driving brand awareness, increasing thought leadership, enhancing web performance and visibility, and improving market perception. The Senior Content Specialist will also collaborate with internal and external subject matter experts, including Jenzabar partners, to develop content that supports Jenzabar’s mission, vision, and strategy. This position will work closely with the Marketing team to maintain a consistent voice across all content, including internal and external communications, digital and print marketing collateral, blogs, emails, white papers, ebooks, case studies, infographics, external presentations, award submissions, press releases, media bylines, digital advertising, website content, and more. Essential Tasks - Lead content initiatives to support Jenzabar’s communications, thought leadership, and brand awareness objectives - Develop thought leadership campaigns that showcase Jenzabar’s industry expertise, as well as the strengths and knowledge of Jenzabar’s subject matter experts - Serve as lead writer, editor, and strategist for communications and content, including case studies, product sheets, emails, and other marketing-related materials - Lead the creation of content used for external communications and brand initiatives, including industry award programs, event speaking engagements, and more - Collaborate with internal and external partners to understand emerging trends in higher education and incorporate those storylines into Jenzabar’s content and communications strategies - Support initiatives with media and analyst organizations by demonstrating Jenzabar’s domain expertise and ability to execute transformative programs across higher education - Create and maintain a blog calendar that incorporates content aligned with the company’s goals and OKRs - Support Product Marketing, Digital, Creative, and other Marketing teams in the development and execution of ABM programs intended to generate qualified leads and increase the sales pipeline - Work closely with Product Marketing, Digital, and Creative teams to craft compelling brand stories that differentiate Jenzabar from competitors - Assist in the development and execution of digital advertising campaigns - Create and enhance webpage content using SEO, GEO, and other emerging best practices - Leverage AI-enabled tools and analytics to enhance decision-making, improve efficiency, and drive measurable business outcomes when appropriate - Apply sound judgment and ethical standards when using AI, ensuring accuracy, data privacy, and responsible human-in-the-loop oversight - Other duties as assigned Qualifications - Bachelor’s degree or higher in Communications, Journalism, English, or related field - Minimum 5+ years’ experience in copywriting and/or communications - Impeccable grammar and exemplary writing skills - Excellent proofreading and editing skills - Higher education or technology industry experience is a plus Requirements - The pay range for this position is $61,000-$74,000/year; however, base pay offered may vary depending on job-related knowledge, geographic location, skills, and experience. - This position is eligible for an annual bonus in addition to a full range of benefits. Benefits - Medical Insurance - Life Insurance - Dental Insurance - Vision Insurance - PTO - Paid Parental Leave - Paid Holidays - Short Term Disability - Long Term Disability - 401K - Educational Assistance

Title: 996 FR - Éditrice ou éditeur de contenu Web Location: Ottawa , Ontario , Canada Hybrid Export and Development Canada, Professional Full Time 5880996 Job Description: Join the EDC team! At EDC, we help Canadian businesses succeed abroad. We provide them with the financial tools and expertise they need to explore new markets and reduce risks, with one goal in mind: to build a better Canada and a better world through trade. Position: Web Content Editor  Job type: Permanent/contractual/temporary assignment Compensation details: - Generalist, Marketing 15: Annual salaries typically range from $65,172 to $86,898 plus performance-based compensation, depending on qualifications and experience.   Workplace - Export Development Canada operates in a hybrid work environment, with a current requirement of two days per week in the office, which will increase to three days per week starting in September 2026 (subject to change) . - The chosen individual can work from EDC's head office in Ottawa. - Relocation assistance is offered to eligible candidates. Internal candidates, please refer to the Service Now page entitled "Internal Moves - What You Need to Know". About EDC At Export Development Canada (EDC), we help Canadian businesses succeed abroad. As a Crown corporation with a financial mandate, EDC offers innovative financial solutions and expert advice to help businesses explore new markets, mitigate risks, and grow. Why join EDC? - Comprehensive benefits package: EDC offers a competitive compensation and benefits package, a good work-life balance and the chance to contribute to building a better Canada and world through trade. - Work-life balance: EDC offers a competitive compensation and work-life balance package: various hybrid work options, three to four weeks of vacation, a shutdown period, shorter summer Fridays and meeting-free Fridays. - Professional development: Take advantage of our continuous learning opportunities, including training programs, workshops and language training. - Inclusive culture: Join a diverse and inclusive workplace that strives for employment equity and values ​​diverse ideas, strengths, and backgrounds to foster success. - Wellness Programs: We offer wellness initiatives, mental health support, and fitness programs to ensure your health and happiness. - Investing in the community: Participate in volunteer activities and give back through a range of social responsibility programs. Team overview: The Web Content Editor is an integral part of a cross-functional team of strategists, writers, designers, and developers who collaboratively create world-class digital experiences. Reporting to the Director of Web Experience, the successful candidate will be a key member of the Web Experience Team, transforming our website, EDC.ca, into an experience that guides Canadian companies seeking international opportunities to the right support from EDC.  Meticulous and with a keen eye, the successful candidate will be responsible for publishing content on EDC.ca and ensuring its consistency, accuracy, accessibility, and quality. They will leverage their strong organizational skills to effectively manage digital assets, taxonomy, and tagging within the content management system. As a key link in the content supply chain, they will maintain the content lifecycle and ensure governance to deliver timely and relevant content to Canadian businesses.  What you will do: Content publishing and management  - Publish content in our content management system, Adobe Experience Manager (AEM), including creating, publishing, and updating pages using pre-built AEM templates and components while maintaining user interface consistency.                                              - Manage assets within the digital asset management system, ensuring that content hierarchies, taxonomy, metadata, and tagging are properly structured.  - Comply with digital accessibility standards, including WCAG guidelines for content elements such as layout, text, tables, images, and interactive elements.  - Create and update the writing guide documentation for each component.  Content lifecycle management  - Maintain and update existing content, ensuring accuracy, relevance and timeliness, while guaranteeing SEO performance.  - Archive obsolete content in accordance with organizational policies and ensure that historical records remain accessible as needed.  - Conduct periodic reviews and audits of website content to ensure it meets quality standards and is error-free.  Collaboration in development and design  - Coordinate with developers the design and resolution of technical issues related to models, components, and accessibility compliance.  - Provide guidance on component flexibility to align creative capabilities with business needs while ensuring accessibility.  Governance and process improvement  - Contribute to the development and updating of content governance guidelines  - Provide training to distributed editors and offer them support by working with content contributors, ensuring good governance, consistency and best practices within teams.  - Keeping up to date with trends in web publishing, accessibility standards, metadata management, taxonomy best practices, and digital marketing strategies.  - Innovate and evolve the content management model for greater effectiveness and efficiency.  What we are looking for: - Meticulous attention to detail and excellent organizational skills  - At least 2 years of hands-on experience with content management systems such as Adobe Experience Manager  - Excellent understanding of metadata management, tagging strategies, and taxonomy structuring for content indexing and categorization  - Knowledge of accessibility standards such as WCAG guidelines, accessible markup, content accessibility standards, and best practices  - Knowledge of HTML and CSS, and best practices in user experience.  - Undergraduate degree in marketing, communications, interactive media or a similar field  What will set you apart: - Excellent written and verbal communication skills in English (French an asset) - Experience with Adobe Experience Manager (AEM) and content management system management  - Experience in solving technical problems related to models, components, and accessibility challenges  - Experience in content lifecycle management, including content audits, continuous update strategies, and archiving best practices  - Knowledge of SEO principles, digital accessibility compliance, and content strategies designed for mobile devices  - Experience managing distributed publishing workflows with multiple contributors  - Excellent skills for collaboration and communication with developers, stakeholders, and content teams  Eligibility: EDC is committed to fair employment practices and preference will be given to candidates who are legally eligible to work in Canada at the time of application (Canadian citizens or permanent residents). Candidates must meet government security requirements. The position is open to individuals who meet all the essential requirements outlined above and whose application is received by the deadline. The position is open to individuals who meet all the essential requirements outlined above and who submit their application before the closing date. Want to make a difference? Seize the opportunity to join a dynamic and growing team and leave your mark on our organization, the field of development finance, and the world. EDC's Commitment to Employment Equity Export Development Canada (EDC) is committed to employment equity and building a diverse workforce. It is committed to creating a safe and inclusive environment that respects people of all backgrounds, abilities, and skills. EDC fosters a culture of inclusion and belonging where everyone has equal opportunities to learn, grow, succeed, and reach their full potential. Your application must clearly demonstrate that you meet all the requirements. We thank all applicants for their interest in a career at EDC. However, only those selected for an interview will be contacted. Please note that qualified candidates may be considered for similar positions at this level within EDC.

Title: Product Marketing Manager Location: United States Job Description: 100% USA Remote Virtana, provider of the deepest and broadest AI observability platform, is looking for a Product Marketing Manager to help define how modern observability is understood in the age of AI. This is not about marketing features-it's about shaping a category. You will articulate how Virtana moves beyond legacy Application Performance Marketing (APM) to deliver system-aware observability that connects applications, infrastructure, and AI workloads into a single, causally understood system. This is a highly cross-functional role where you will work closely with product, sales, partners, and marketing to translate deep technical capabilities-spanning services, GPUs, and hybrid cloud environments-into clear, compelling narratives that resonate with both engineers and executives. You'll help the market move from fragmented signals to real system understanding, connecting performance, cost, and user impact in a way legacy tools cannot. We are looking for a strong storyteller who can simplify complex systems without losing their depth, challenge conventional thinking, and create content that doesn't just inform-but reframes how teams operate. If you're passionate about turning complexity into clarity and want to help define the future of observability, this role puts you at the center of that shift. RESPONSIBILITIES: - Develop and refine product messaging and positioning. - Translate technical concepts into clear, compelling narratives - Create content across multiple channels, including: Marketing Campaigns | Partner Content | Analyst and Press Materials - Support go-to-market efforts for new product capabilities and launches - Partner with cross-functional teams to ensure consistent messaging and storytelling - Build high-quality presentations for internal and external audiences QUALIFICATIONS: - At least 3-6 years of experience in product marketing or a related role - Strong storytelling and communication skills - Ability to translate complex technical topics into clear messaging - Experience creating content for multiple audiences and channels - Build clear, defensible narratives-not just slides-using PowerPoint to communicate complex systems with impact - Comfortable working in a fast-paced, collaborative environment - Proven success using AI to help accelerate creation of compelling, best-in-class GTM assets and collateral Preferred Qualifications: - Experience in B2B technology, SaaS, or observability - Familiarity with cloud, infrastructure, or AI-related technologies - Observability experience a plus! We are an equal opportunity employer, and we are an organization that values diversity. We welcome applications from all qualified candidates, including minorities and persons with disabilities. req26-00229