Title: Product Marketing Manager Location: United States Job Description: 100% USA Remote Virtana, provider of the deepest and broadest AI observability platform, is looking for a Product Marketing Manager to help define how modern observability is understood in the age of AI. This is not about marketing features-it's about shaping a category. You will articulate how Virtana moves beyond legacy Application Performance Marketing (APM) to deliver system-aware observability that connects applications, infrastructure, and AI workloads into a single, causally understood system. This is a highly cross-functional role where you will work closely with product, sales, partners, and marketing to translate deep technical capabilities-spanning services, GPUs, and hybrid cloud environments-into clear, compelling narratives that resonate with both engineers and executives. You'll help the market move from fragmented signals to real system understanding, connecting performance, cost, and user impact in a way legacy tools cannot. We are looking for a strong storyteller who can simplify complex systems without losing their depth, challenge conventional thinking, and create content that doesn't just inform-but reframes how teams operate. If you're passionate about turning complexity into clarity and want to help define the future of observability, this role puts you at the center of that shift. RESPONSIBILITIES: - Develop and refine product messaging and positioning. - Translate technical concepts into clear, compelling narratives - Create content across multiple channels, including: Marketing Campaigns | Partner Content | Analyst and Press Materials - Support go-to-market efforts for new product capabilities and launches - Partner with cross-functional teams to ensure consistent messaging and storytelling - Build high-quality presentations for internal and external audiences QUALIFICATIONS: - At least 3-6 years of experience in product marketing or a related role - Strong storytelling and communication skills - Ability to translate complex technical topics into clear messaging - Experience creating content for multiple audiences and channels - Build clear, defensible narratives-not just slides-using PowerPoint to communicate complex systems with impact - Comfortable working in a fast-paced, collaborative environment - Proven success using AI to help accelerate creation of compelling, best-in-class GTM assets and collateral Preferred Qualifications: - Experience in B2B technology, SaaS, or observability - Familiarity with cloud, infrastructure, or AI-related technologies - Observability experience a plus! We are an equal opportunity employer, and we are an organization that values diversity. We welcome applications from all qualified candidates, including minorities and persons with disabilities. req26-00229

Role Description We’re building the next generation of AI-powered creative and visual workflows across two products - Crop.photo (fast-growing early-stage SaaS) and Evolphin (a mature MAM platform entering its next GTM phase). Both are already used by global retail and brand teams like Lacoste, Urban Outfitters, Mercedes, AP News, and UEFA. We’re looking for a Product Marketing Manager who thrives in a PLG environment - someone who can write, launch, analyze, and iterate quickly. You’ll work directly with the founder & CTO to drive our product-led growth motion, connect new AI features to real customer outcomes, and build the narratives that power our website, campaigns, and sales decks. This is a high-ownership role for someone who loves turning ideas into stories that convert - and who’s as comfortable in Webflow or Figma as they are in a Google Doc or Notion. What You’ll Actually Do - Own the PLG narrative: Shape how users discover, try, and upgrade across both products. Turn product updates and AI features into compelling growth loops. - Create high-converting website content: Write and publish pages in Webflow (including CMS collections). Partner with design to ensure visuals and copy tell a unified story. - Run product launches: Plan, write, and execute launch campaigns across web, email, in-app, and social - from positioning to release notes to customer use cases. - Translate raw ideas into content: Work directly from founder notes, Figma mocks, or prototypes to produce content that’s clear, useful, and conversion-ready. - Build and maintain GTM assets: Keep our pitch decks, one-pagers, proposals, and outbound materials crisp, current, and on-brand. - Record product demos and explainers: Use tools like Arcade, Screen Studio or Loom to highlight key use cases (PDP asset creation at scale &, brand compliance). - Study the market: Track competitors and category trends to refine messaging and identify whitespace opportunities. - Prioritize what moves the needle: Balance polish and speed - know when “good enough” gets us faster to learning or traction. Qualifications - 4–6 years total experience in a pure Product Marketing Manager role — experience must be exclusively in product marketing, not in product management, program management, or other adjacent roles. - Experience working at least in 2 product-led SaaS or startup environments — ideally Seed to Series B stage companies where you’ve owned positioning, launches, and go-to-market execution. - You can write fast and clearly. You care about clarity over fluff, and you know how to make complex AI features sound useful, not abstract. - You’re comfortable publishing in Webflow, building decks in Figma Slides, and working from Figma mocks, PLG tools like Product Fruits or Arcade demo videos. - You naturally think in terms of ICP pain points, messaging, and conversion, not just “content.” - You’re organized, proactive, and comfortable working directly with a founder in a fast-moving, no-handholding environment. - Bring strong visual taste and design judgment - the websites, decks, or launch pages you’ve worked on should look as good or better than www.crop.photo. If not, this role isn’t the right fit. - Understand the visual production and creative-operations needs of retailers, marketplaces, and post-production teams. - Are sharp, resourceful, and decisive - you don’t wait for perfect specs, you move things forward. - You know how to research competitors, analyze market moves, and shape product messaging that stands out. Preferred Experience - B2B SaaS demand generation. - LinkedIn content programs and executive thought leadership. - Reddit marketing and community engagement. - SEO-driven content strategies. - Product-led growth motions. - Marketing AI, SaaS, workflow automation, creative operations, or adjacent technology products. How to Apply Send us two things that show you’re a strong fit for this role: - A link to something you’ve worked on (site, deck, landing page, etc.) that demonstrates your aesthetic quality and content clarity. It should look as good or better than www.crop.photo. If it doesn’t, this isn’t the right fit. - A short (1–2 minute) video explaining one idea you believe could be a game-changer for generating qualified leads for either Crop.photo or Evolphin. It could be a campaign, a channel play, a partnership, or something else that could make an impact fast. Record it using Loom, Screen Studio, or even your phone - we’re evaluating clarity and insight, not production quality. Why This Role Is Epic - Be part of a potential GenAI unicorn from day one. - Collaborate directly with founder and leadership to execute winning strategies. - Build something massive with backing from Evolphin and 12,000+ existing users. - Work with cutting-edge Gen AI platform that creative professionals actually love. - Help craft the product marketing playbook for brand visual consistency tools. - Establish yourself as a pioneer in an emerging product category. - Receive meaningful equity at an early stage with massive upside potential. About Our Products At the intersection of AI and visual media, our platforms are transforming how brands maintain consistency at scale: - Crop.photo leverages cutting-edge AI to help brands ensure visual consistency across all media assets. With over 12,000 users already, our platform automates image and video processing to maintain brand identity across product photos, promotional materials, and more. - Evolphin is a leader in digital & media asset management, with deep expertise in transforming media workflows for retail, eCommerce, media & entertainment, and beyond. - As these platforms converge, you'll be at the forefront of a revolutionary approach to brand management – combining intelligent asset organization with AI-powered brand compliance in a unified solution that will redefine creative workflows.

• Define content themes, messaging frameworks, and programming strategies for all events - brand, field, and community. • Lead end-to-end content strategy and execution for Collaborative, GoFundMe's flagship conference, ensuring alignment with business goals, brand voice, and audience needs. • Shape and sequence agendas, keynotes, breakouts, and ancillary sessions in partnership with key stakeholders. • Develop and submit session proposals - including topic briefs, speaker rationale, and learning objectives that ladder up to overall event strategy and programming goals. • Integrate product positioning and key messaging seamlessly into event content — ensuring every session earns its place on the agenda. • Identify, pitch, and secure keynote and featured speakers, managing outreach from prospecting through confirmation; build a long-term speaker pipeline. • Leverage audience data, post-event feedback, and engagement metrics to continuously refine content strategy and session effectiveness. • Collaborate with the Communications and Product Marketing teams on overarching themes, story development, and message consistency across channels.

Role Description This role will report to the Assistant AD for Creative Services and Chief of Staff in football. The ideal candidate will primarily be video focused and execute creative ideating, project management and social media content calendar for the Football program. This position must multitask equally the needs for social content and recruiting needs, while often hitting both at the same time. Must be a team player that works within a creative agency in athletics and collaborates with peers on execution and vision. We want a team-first individual that thinks of the brand first before themselves. - Lead and manage year-long creative content and calendar of Lobo football program. - Coordinate posting and manage football social media accounts. - Leverage UNM Athletics and football social media accounts to drive and increase revenues. - Lead and assist football staff with all recruiting needs internal and external. - Create player branded content with a focus on name, image, and likeness collateral. - Coordinate content plan short term/long term for football. - Assist in graphic design creation and photography when needed for social posting. - Lead content team for football calendar. - Develop and ideate campaigns that extend beyond digital. - Work alongside Associate AD for Creative Services/Live Events. - In conjunction with Creative Art Director, maintain and implement visual brand. - Oversee student employees dedicated to football content. - Create relationships with local, national and influencer media. - Ideate, collaborate and implement content revenue ideas with media rights holder. - Assist athletic department in creative needs outside of football. - Find creative solutions for workflow and access internally and externally. - Represents UNM Athletics on campus and external committees. - Performs other duties as assigned by the Assistant AD for Creative Services. Qualifications - High school diploma or GED; at least 7 years of experience directly related to the duties and responsibilities specified. - Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis. Requirements - Demonstrated experience in creative video production and social media strategy. - Proven ability to ideate, produce, and execute high-level video content. - Experience supporting collegiate or high-level football recruiting through creative content. - Strong project management and collaboration skills within a creative team environment. - Working knowledge of branding, NIL, and revenue-driven content strategies. - Proficiency in multimedia tools and leadership of content staff. Benefits - This is a benefits eligible position. - The University of New Mexico provides a comprehensive package of benefits including medical, dental, vision, and life insurance. - UNM offers educational benefits through the tuition remission and dependent education programs.