• Develop and lead the annual marketing plan by segment and workflow • Lead structured programs to collect and analyze customer feedback, win/loss outcomes, and competitive intelligence • Partner with Product Managers and technical marketing to design and execute launch strategies • Own the JT Baker® Strategy and narratives, messaging, and content across all channels • Define and track marketing effectiveness metrics—lead quality, conversion rates, return on investment (ROI), and campaign impact on orders and revenue • Partner with Regional Marketing, Sales Operations, and Product Management to ensure campaign integration, data quality, and pipeline health

• Build and develop the marketing communication strategy for the Polish market • Plan content and build the calendar of marketing activities and events • Organize webinars and offline events, from conferences to our own meetups for clients and HR partners • Run our social media, mainly LinkedIn (that's where a lot happens) • Create expert content: articles, newsletters, e-books and reports • Work with B2B marketing managers from other countries and swap ideas • Coordinate the performance and SEO agency: brief them, optimize, keep the quality high • Work closely with the design and UX team so everything looks and works great • Analyze campaign results, draw conclusions, test new approaches • Partner with Sales and Customer Success on joint initiatives, sales materials and case studies

Role Description We are seeking a hands-on, data-driven Buying Associate to lead onsite media execution and optimization across select retail media networks. This role is ideal for a strategic yet executionally strong media leader who has direct experience managing self-service retail media platforms across a variety of retailers—primarily Walmart, secondarily Kroger and Target—and is comfortable guiding a team while staying actively involved in campaign setup, optimization, and analysis. At C&C, we treasure a candid, ask-the-right-questions, get-it-done attitude that’s at the heart of our fast-moving and collaborative team culture. We’re a flexible, balanced, self-driven workplace. The right candidate will join us remotely from a place that makes you happy. - Oversee and execute hands-on, self-service campaign management for Walmart Connect onsite media. - Implement campaign setup including audience, campaign and ad group creation. - Manage and optimize campaigns inflight including adjustments to campaigns and ad groups for delivery and performance. - Monitor budget pacing and implement reallocations between ad groups and campaigns. - Regularly monitor WMC performance dashboards to understand performance and inform optimizations and strategic recommendations. - Partner with analytics and data teams to facilitate consolidated campaign reporting. - Liaise with WMC team to facilitate smooth transition of onsite display from MS to SS as well as on an ongoing, consultative basis. - Lead troubleshooting and platform-related issue resolution, staying current with platform updates, beta opportunities, and best practices across major retail media networks. - Establish clear performance expectations and best practices for self-service campaign management, ensuring the team is leveraging automation, bid strategies, and audience targeting effectively. - Foster a collaborative team culture, encouraging knowledge sharing, process efficiencies, and innovation. - Act as an onsite RMN SME to clients, translating media performance into actionable business insights that align with client goals. - Contribute to client presentations and performance reviews, providing insights on media mix effectiveness and campaign optimizations. Qualifications - 1-3+ years of experience in digital media, with at least 3 years of hands-on experience managing retail media campaigns. - Expertise in WMC Audiences including behavioral and advanced targeting, customer attributes and shopping journey. - Hands-on experience with self-service WMC display media buying. - Proven track record of cross-channel media expertise, including search, programmatic, and display. - Strong understanding of bid strategies, audience segmentation, and attribution models within retail media networks. - Strong ability to translate data insights into strategic recommendations for optimizations and media mix improvements. - Strong client communication and presentation skills, with the ability to simplify complex media strategies for non-technical stakeholders. - Highly organized, proactive, and comfortable in a fast-paced, performance-driven environment. - Ability to manage multiple campaigns and team workflows effectively while maintaining a strategic growth mindset. - Bachelor’s degree in Marketing, Advertising, Business, or a related field. - Walmart Connect Ad Certifications in 1) Walmart Onsite Display and 2) Measurement and Reporting. Benefits - Hybrid workforce model with a commitment to workday freedom. - Collaborative virtual culture with regular in-person meetups. - Generous “work from wherever” benefits. - Purposeful work with fluency in leading-edge marketing practices. - Advancement opportunities in a supportive, collaborative team culture.

• Develop and execute essential Key Opinion Leader (KOL) customer strategies and tactics • Collaborate closely with cross-functional partners • Contribute as a Regional Marketer on the Customer Enterprise Team supporting Hematology portfolio • Implement integrated KOL and customer engagement strategies • Build strong partnerships with external KOL customers • Demonstrate marketing thought leadership • Actively participate in developing promotional speaker bureau strategy • Execute integrated commercial and marketing strategic plans • Partner with cross-functional teams to ensure alignment of BeOne’s US commercialization strategy • Develop promotional peer-to-peer content and programing • Evaluate and implement innovative KOL tactics