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Senior Director, Marketing – Production Chemicals
Location
Connecticut + 4 moreAll locations: Connecticut | Massachusetts | Missouri | Pennsylvania | Vermont
Posted
30 days ago
Salary
$167.5K - $282.3K / year
Seniority
Senior
Job Description
Senior Director, Marketing – Production Chemicals
Avantor
• Develop and lead the annual marketing plan by segment and workflow • Lead structured programs to collect and analyze customer feedback, win/loss outcomes, and competitive intelligence • Partner with Product Managers and technical marketing to design and execute launch strategies • Own the JT Baker® Strategy and narratives, messaging, and content across all channels • Define and track marketing effectiveness metrics—lead quality, conversion rates, return on investment (ROI), and campaign impact on orders and revenue • Partner with Regional Marketing, Sales Operations, and Product Management to ensure campaign integration, data quality, and pipeline health
Job Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related technical field required
- Minimum of 10 years of experience in business-to-business (B2B) marketing, preferably in the life sciences, biotechnology, or industrial sectors.
- Proven experience in demand generation, digital marketing, and ABM programs.
- Strong background in developing go-to-market strategies and leading cross-functional launch execution.
- Demonstrated ability to translate customer insights into marketing programs that deliver measurable business results.
- Exceptional collaboration skills and ability to influence in a matrixed organization.
Benefits
- health insurance
- retirement plans
- paid time off
- flexible work arrangements
- professional development opportunities
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