• Bring a point of view on marketing performance by channel and campaign with actionable insights and recommendations underpinned by the clear and reliable reporting you’ve built. • Drive the evolution of our pipe gen processes and the underpinning marketing tech stack (Hubspot, Clay, Apollo, etc.) • Work cross-functionally with GTM teams to make Opportunity prioritization, pursuit and handoffs easy while gathering the feedback for testing and learning. • Manage and optimize HubSpot and its interaction with Salesforce to identify, score, track, and attribute leads across campaigns. • Define and uphold data governance, segmentation, and database health across marketing systems

• Own funnel reporting and pipeline measurement: Design and maintain executive-ready dashboards across funnel conversion, campaign ROI, pipeline contribution, and attribution. Define trusted metrics (MQL, SQL, sourced/influenced revenue) aligned across Division Marketing Leaders, Sales, Operations, and Finance. Translate data into actionable recommendations that improve pipeline quality, velocity, and marketing ROI. • Modernize and scale martech: Audit, optimize, and own the marketing technology stack across marketing automation, CRM integrations, data enrichment, attribution, intent, ABM, webinar/event platforms, lead routing, and analytics. Identify gaps, redundancies, and scalability risks. Lead implementation of tools that enable clean handoffs, accurate reporting, and efficient demand generation at scale. • Design lead management and campaign operations: Build scalable frameworks for lead scoring, routing, lifecycle stage definition, SLA tracking, and handoff processes. Partner with Division Marketing Leaders and leaders across Events, Paid Media, and Content & Brand to design standardized campaign taxonomy, naming conventions, UTM governance, attribution rules, and QA processes. Improve lead routing accuracy, speed-to-lead, sales acceptance, and visibility into marketing-sourced opportunities. • Enable demand generation at scale: Partner with Division Marketing Leaders to operationalize scalable campaign execution processes across email, nurture, paid programs, events, content syndication, and lifecycle marketing. Build standards that improve speed, quality, and consistency of campaign execution across divisions while enabling personalization and optimization. • Establish GTM alignment and funnel governance: Own marketing's integration with Sales, Operations, and Business Intelligence to align on funnel definitions, operational workflows, and pipeline reporting. Partner with Sales Enablement to ensure marketing operations supports sales productivity and efficiency. Identify and resolve friction points in lead management and handoff processes. • Integrate AI into operations: Identify scalable opportunities for AI in workflow automation, segmentation, personalization, data quality, and reporting. Establish guidelines that improve efficiency while maintaining operational rigor and data integrity. • Lead and develop the operations team: Build, manage, and mentor the Marketing Operations team, including analytics, campaign operations, systems, and automation roles. Establish clear ownership, documentation, SLAs, and prioritization frameworks. Coach for impact and codify standards in scalable playbooks. • Support M&A integration: As new brands are acquired, assess martech and operations implications post-close. Define integration approach for tools, processes, and data governance. Develop playbooks for operations and reporting alignment. • Manage vendor, budget, and tool strategy: Own vendor relationships, tool renewals, budgets, and resourcing tradeoffs for the marketing operations function. Evaluate new tools and platforms that strengthen division performance and efficiency. Make strategic investment decisions based on impact and ROI.

Role Description The Cisco CXO Events team drives significant business impact for Cisco by creating the most engaging and innovative event experiences in the world for our customers, partners, and employees. We are looking for a dedicated and enthusiastic person to join the CXO Events team to focus on managing our hospitality activations at designated Formula One races, as a part of our McLaren partnership. This role will lead multiple programs across various premier events, including C-level guests. The primary responsibilities are overall strategy, planning, concept development, implementation, measurement, and evaluation. This role will work with several internal stakeholders committed to providing a seamless event experience for all attendees. Your Impact As an Event Marketing Manager, you will lead the strategy, development, and execution of premium hospitality and experiential marketing programs that strengthen relationships with key customers and support overall sponsorship and brand objectives. Responsibilities include: - Lead strategic planning and day-to-day management of the McLaren hospitality portfolio - Develop and execute attendee experience strategies aligned to brand objectives, sponsorship assets, and rights - Oversee the end-to-end customer journey, including pre-event engagement, onsite experience, and post-event follow-up - Build strong relationships and partnerships across Sponsorship Marketing, Field Marketing, executive stakeholders, internal brand teams, partner agencies, and external vendors - Serve as the internal lead and subject matter expert for McLaren hospitality strategy, audience expectations, and industry trends - Lead cross-functional teams and agency partners to deliver integrated, high-impact hospitality activations and branded experiences - Drive operational planning and execution across hospitality environments, including branding, buildout, product integration, guest experience, and messaging - Maximize the value of sponsorship hospitality programming through strategy, concept development, implementation, and measurement/evaluation - Partner with audience engagement and field marketing teams to support attendee strategy, customer targeting, and registration goals - Evaluate program performance against business objectives, delivering post-event insights and executive recaps with recommendations for future optimization - Manage executive stakeholder engagement strategies and support high-touch customer experiences - Oversee program budgets, financial tracking, forecasting, invoicing processes, and agency/vendor SOW management Qualifications - 10+ years of agency and/or client-side experience developing and delivering premium, white-glove hospitality and experiential marketing programs - Experience delivering executive-level customer hosting and hospitality programs within a B2B technology environment strongly preferred - Strong understanding of Formula 1 hospitality, race operations, audience expectations, and premium hospitality environments highly preferred - 5+ years of experience managing executive-level stakeholders and high-profile customer engagements - Proven ability to think strategically and creatively while proactively communicating ideas, recommendations, and solutions - Comfortable operating in highly visible environments with senior executives, customers, and external partners - Strong ability to manage multiple projects simultaneously, prioritize effectively, coordinate complex timelines, and perform in fast-paced, high-pressure environments - Demonstrated problem-solving and decision-making skills, both independently and collaboratively - Excellent written, verbal, and interpersonal communication skills - Experience leading cross-functional teams, agencies, vendors, and external partners - Ability to travel domestically and internationally for site visits, event planning, and race support - Proficiency with Microsoft Office Suite, including Outlook, PowerPoint, Word, and Excel Benefits - Medical, dental, and vision insurance - 401(k) plan with a Cisco matching contribution - Paid parental leave - Short and long-term disability coverage - Basic life insurance - 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees - 1 paid day off for employee’s birthday - Paid year-end holiday shutdown - 4 paid days off for personal wellness determined by Cisco - 16 days of paid vacation time per full calendar year for non-exempt employees - Flexible vacation time off program for exempt employees - 80 hours of sick time off provided on hire date and each January 1st thereafter - Optional 10 paid days per full calendar year to volunteer

• Manage processes and projects that keep the brand marketing operations team running smoothly • Ensure the day-to-day needs of the North America marketing team are met • Maintain project timelines, templates, and recaps in an organized fashion • Manage reporting dashboards and organize documents for reporting requests (monthly, quarterly, seasonally, yearly) • Source and organize North America-specific seasonal information, requests, and details for inclusion in NA communications • Organize SharePoint, Asana, deck templates, and other administrative tasks • Coordinate meetings, scheduling, and follow-up • Support other needs across the Integrated Marketing Team as necessary