Role Description ESO is looking for a collaborative and detail-oriented Marketing Campaign Specialist to join our growing marketing team. In this fully remote role, you will help plan, execute, and optimize multi-channel marketing campaigns that drive brand awareness, pipeline growth, and customer engagement across the ESO suite of Emergency Response and Healthcare software and data solutions. Reporting to the Sr. Marketing Campaign Manager, you will work with a marketing team distributed across the Czech Republic and the U.S. to reach and engage our core audiences: EMS agencies, fire departments, hospitals, and government entities. This is a remote position, with candidates required to be based in the Czech Republic. Qualifications - 5+ years of experience in B2B marketing campaign management, demand generation, or a related role. - Excellent written and verbal communication skills and comfort with collaborating asynchronously across time zones. - Proven track record of planning and executing multi-channel campaigns that deliver measurable pipeline and revenue impact. - Strong project management skills with the ability to manage multiple campaigns simultaneously in a fast-paced environment. - Experience working with marketing and project management tools. Experience with platforms like HubSpot, Salesforce, or Monday.com is a plus. - A basic understanding of campaign analytics and reporting; ability to work with data to drive decisions. - A collaborative mindset and openness to input and feedback from teammates to achieve the best outcome possible. Requirements - Knowledge of paid media platforms (Google Ads, LinkedIn Ads). - Knowledge of ABM (Account-Based Marketing) strategies and tools. - Familiarity with the EMS, fire service, or hospital technology landscape. Company Description ESO is a fast-paced, growing data, technology, and research company passionate about improving community health and safety through the power of data. We pioneer innovative, user-friendly software to meet the changing needs of today’s EMS agencies, fire departments, and hospitals. We’re small enough to be nimble and fun, but big enough to be a great place to work. We serve thousands of customers out of our Canada, UK, and US offices.

Role Description As a Campaign Manager, you’ll be the driving force behind Livewire's revenue growth in the digital realm. Your fluency in the tech that powers the gaming media ecosystem, from the publisher's toolkit to the ins-and-outs of demand-side platforms (DSPs), data management platforms (DMPs), and tagging technologies, will be essential. You’ll be no stranger to the likes of YouTube, Facebook, TikTok, and Snapchat. This role isn't just about tech—it's about making strategic moves. You’ll have the opportunity to seamlessly collaborate with the Livewire account team and take charge as the go-to contact for our gaming partners, publishers, DSPs, SSPs, and other demand sources in your region. With your solid programmatic background, gained from stints at publishers, agencies, and ad tech vendors, you’ll be able to work fluently with fellow pros using all the industry acronyms, but you’ll also be able to explain it all in business terms for everyone else. You’ll be at the forefront of the success of the media monetization vertical, driving growth and pushing Livewire's global expansions. Qualifications - Advanced programmatic expertise, with hands-on experience across leading DSPs and SSPs, and a strong grasp of the broader AdTech ecosystem. - Proven social campaign management, including strategy, execution, optimisation, and reporting across major platforms like Meta, TikTok, Snapchat, and YouTube. - Strong understanding of third-party tracking and measurement tools, with experience implementing and troubleshooting pixels, tags, and analytics platforms. - Experience building, managing, and activating audiences, including first-party, third-party, and custom segments across programmatic and social platforms. - Excellent communication skills, with the ability to clearly articulate complex technical topics to internal stakeholders and external partners. - Deep passion for gametech, digital media, AdTech, and marketing technology, with a commitment to staying current in a fast-evolving industry. - Proven experience in a start-up or high-growth environment, with a track record of building processes, workflows, and campaign management frameworks from the ground up. - Background in the gaming ecosystem, including hands-on experience with publishers, platforms, influencers, gaming content, media, and social. Requirements - Develop, plan, and execute advertising campaigns across multiple channels, including social, display, programmatic, and partner networks. - Manage timelines, budgets, and resources to ensure campaigns are delivered on schedule and within budget. - Monitor campaign performance and optimize in real time to maximize ROI and achieve KPIs. - Conduct A/B testing and other experiments to identify opportunities for improved performance. - Communicate campaign strategies, progress, and results clearly to Account Managers and Sales teams. - Ensure accurate tagging, tracking, and measurement of all campaigns. - Troubleshoot and resolve delivery, targeting, or creative issues efficiently. - Recommend audience targeting (Gamer.ID), creative formats, and channel strategies to improve campaign outcomes. - Drive expansion of PMP deals while providing hands-on technical support across platforms and partner networks. - Manage and optimize campaigns directly while overseeing offshore teams and partners to ensure delivery and results. - Support internal knowledge sharing and contribute to improving operational processes, QA standards, and team efficiency. - Oversee end-of-month reconciliation, invoicing, and cost tracking in collaboration with the Finance team. Benefits - 🚀 The rare opportunity to help support the transition of a scale-up business into a global leader. - 😇 Remote working, flexible hours and a commitment to work/life balance. - 🎂 Celebrate your birthday your way, every year, with a paid day off. - 🗣 Work with the world’s leading gaming brands, advertisers, talent and more. - 💪 A team culture that empowers you through clear structure and autonomy, encourages learning and celebrates success. - 👾 Change the face of gaming while also having fun on virtual monthly all team afternoons.

Define and evolve paid media strategy, lead client calls to position campaign strategies, identify new channel opportunities, and establish frameworks for performance optimization across clients to drive impactful results.

• Activate Demand Strategy: Translate approved marketing and product strategies into integrated demand programs for emerging technology and AI products. • Drive Integrated Events & Executive Engagement Activation: Execute event marketing strategy and activation for paid events. • Orchestrate Cross‑Channel Execution: Own execution plans, timelines, and dependencies across social, email, digital marketing, and events. • Activate Content and Engagement by Buyer Stage: Ensure messaging accuracy and alignment to buyer stage, identify content gaps. • Monitor Performance & Feed Insights Upstream: Track performance from inquiry through SQL and pipeline contribution. • Leverage Artificial Intelligence and Marketing Technology: Use AI and marketing technology platforms to scale campaigns, personalize engagement, and improve efficiency.