Define and evolve paid media strategy, lead client calls to position campaign strategies, identify new channel opportunities, and establish frameworks for performance optimization across clients to drive impactful results.

• Activate Demand Strategy: Translate approved marketing and product strategies into integrated demand programs for emerging technology and AI products. • Drive Integrated Events & Executive Engagement Activation: Execute event marketing strategy and activation for paid events. • Orchestrate Cross‑Channel Execution: Own execution plans, timelines, and dependencies across social, email, digital marketing, and events. • Activate Content and Engagement by Buyer Stage: Ensure messaging accuracy and alignment to buyer stage, identify content gaps. • Monitor Performance & Feed Insights Upstream: Track performance from inquiry through SQL and pipeline contribution. • Leverage Artificial Intelligence and Marketing Technology: Use AI and marketing technology platforms to scale campaigns, personalize engagement, and improve efficiency.

About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,200 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us. Attributes We Value We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you're motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero-to-one ideas into real products, and you "get stuff done" end-to-end. You use AI to work smarter and solve problems faster. Here, you'll tackle complex, high-visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let's build what's next. About the team The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success. What you'll do As the Manager, Paid Search, you will own and execute Airwallex's global SEM marketing strategy, driving measurable growth in customer acquisition and revenue. You'll collaborate with cross-functional teams to design, launch, and optimize high-impact paid search campaigns across multiple markets. This is a hands-on, data-driven role where you'll blend strategic thinking with campaign execution, leveraging the latest tools and best practices to maximize ROI and scale our global presence. This role is based in San Francisco. Responsibilities: - Develop and implement a comprehensive global SEM strategy aligned with business goals and regional priorities. - Plan, execute, and optimize paid search campaigns (Google Ads, Bing, etc.) across multiple geographies, ensuring best-in-class performance and efficiency. - Design and run A/B tests for ad copy, landing pages, and bidding strategies to continuously improve campaign results. - Analyze campaign data to identify trends, insights, and opportunities for optimization; report on performance to senior leadership. - Collaborate with product marketing, analytics, and regional marketing teams to localize campaigns and align messaging. - Manage SEM budgets, forecast spend, and ensure optimal allocation of resources. - Stay current with industry trends, platform updates, and emerging SEM technologies to maintain a competitive edge. - Partner with external agencies and vendors as needed to scale execution and drive innovation. Who you are We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory. Minimum qualifications: - 5+ years of hands-on Paid Search marketing experience, with a proven track record of running and optimizing global paid search campaigns. - Bachelor's degree in Marketing, Business, or a related field. - Deep expertise in Google Ads, Bing Ads, and other major SEM platforms. - Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions. - Experience managing SEM budgets and delivering measurable ROI. - Excellent project management and communication skills; able to work cross-functionally in a fast-paced, global environment. Preferred qualifications: - Experience in fintech, SaaS, or B2B marketing environments. - Familiarity with marketing automation, CRM systems, and advanced analytics tools (e.g., Looker, Tableau). - Experience with landing page optimization, A/B testing, and conversion rate optimization. - Ability to think creatively and deliver innovative SEM solutions. - Knowledge of financial products, sales strategies, and industry regulations. - Multi-lingual and particularly Korean, Japanese or French. Applicant Safety Policy: Fraud and Third-Party Recruiters To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page. Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. Equal opportunity Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know. #BI-Hybrid

Role Description We're hiring a Facebook Ads Manager to run paid acquisition for Sports Academy Games, our K-12 educational games product. You'll own Meta (Facebook and Instagram) end-to-end, building and scaling campaigns that drive sign-ups and active players across the K-12 audience of parents, students, and educators. - Own Meta Ads End-to-End: Plan, build, launch, and manage all Facebook and Instagram campaigns for Sports Academy Games. This covers campaign structure, audiences, placements, bidding, budgets, and day-to-day optimization. - Scale Ad Spend Profitably: Take budgets up without letting CAC run away from you. Know when to push spend, when to pull back, and how to read the signals that tell you which one to do. - Reach the K-12 Audience: Build and test targeting strategies that reach parents of K-12 students, youth athletes, and educators. Layer in lookalikes, interest stacks, and broad targeting and figure out what actually converts. - Run Creative Testing: Build structured creative testing frameworks. Brief our creative team on what to make for a K-12 games product, test variations against each other, and feed learnings back into the next round. - Track and Report Performance: Own the reporting on spend, CAC, ROAS, sign-ups, and downstream engagement. Pull the numbers, write the takeaways, and bring recommendations to weekly marketing reviews. - Stay Ahead of Platform Changes: Keep up with Meta's algorithm updates, new ad formats, attribution changes, and policy shifts. Adjust the strategy before performance drops, not after. Qualifications - 3 to 5 Years Running Meta Ads: You have managed Facebook and Instagram ad accounts as your primary job, not as a side responsibility. You can talk through specific campaigns you ran, what worked, and what did not. - A Track Record of Scaling Spend: You have taken an account from a smaller monthly budget into a meaningfully larger one and kept performance in line. Be ready to walk us through the numbers: starting spend, ending spend, CAC, ROAS, and what you changed to get there. - Deep Platform Knowledge: You know Meta Ads Manager inside and out. Campaign budget optimization, Advantage+ campaigns, conversions API, pixel setup, custom conversions, attribution windows. You have opinions on what works and what doesn't. - Hands-On with AI Tools: You use AI to speed up creative iteration, copywriting, audience research, or reporting. You know which tools earn their place in the workflow. - Creative Eye: You can look at an ad and tell us why it will or won't work before it runs. You know how to brief creative, what hooks land with parents and kids, and how to translate performance data into the next creative brief. - Analytical Mindset: You read the data before you make decisions. You can build a clean reporting view, spot the metric that actually matters, and explain performance to people who don't live in Ads Manager. Location - Remote Bonus Points - Consumer or K-12 Product Experience: You have run paid social for a consumer app, a K-12 product, an edtech brand, a games company, or another product with a similar audience. - Cross-Platform Familiarity: You have run ads on Google, TikTok, or YouTube and understand how Meta fits into a broader paid mix, even if Meta is your primary craft. - Public Work to Show: A portfolio, case studies, or specific accounts you can talk through. Anything that lets us see the work and the results. - Video Ad Experience: You have produced or directed short-form video ads and know how to brief, test, and iterate on video creative specifically.